Liquitex Global Digital Specialist - Paid Media
Colart, Piscataway, New Jersey, United States
We’re looking for a hands‑on, creative, and detail‑obsessed
Liquitex Global Digital Specialist - Paid Media
to join the Liquitex brand team. This role is executional and community‑driven, ideal for someone who is always online, loves the art world, and is obsessed with creative culture.
Location Piscataway, NJ (hybrid) 2 – 3 days per week onsite
Salary $75k-$80k (exact compensation may vary based on experience & skills)
Relocation Assistance is not offered for this role.
Company Description Colart is one of the largest art supply companies in the world, featuring world renounced brands such as Liquitex, LeFranc Bourgeois, Conte à Paris, Winsor & Newton, and Snazaroo, among others. Colart is a true global company, with operations and manufacturing across the world in China, across Europe and our headquarters in London, United Kingdom. The North American business for Colart is the largest market globally.
Role Description As our Paid Media Specialist, you will play an integral role in shaping and executing the Liquitex global paid media strategy, working closely with an external agency partner to drive full‑funnel performance across channels. The role focuses on delivering compelling, disruptive advertising that reflects our brand positioning, engages target audiences, and delivers against defined performance metrics.
You will coordinate the implementation of global paid media activity across North America, the UK, and France, managing day‑to‑day agency execution to achieve traffic, revenue, and ROI targets within assigned budgets. You will ensure efficient use of media spend and act as the key liaison between the agency and internal teams, providing clear feedback on creative performance and asset needs to support ongoing optimization and delivery against the strategy.
You will collaborate closely with the full brand team, Ecommerce team, and commercial colleagues in addition to being the primary contact with the external agency.
The Liquitex Global Digital Specialist - Paid Media will be an advocate of our company values: Passion, Quality, Agility and Accountability.
Role Responsibilities
Support the delivery of the Liquitex global paid media strategy in line with the role’s purpose, working in close partnership with the performance marketing agency.
Translate global brand, campaign, and eCommerce priorities into clear, actionable paid media briefs across full‑funnel objectives, including always‑on brand building, core campaigns, NPD launches, and DTC performance.
Ensure paid media activity reflects Liquitex’s brand positioning, tone of voice, and creative standards across all platforms and markets.
Collaborate closely with Brand, eCommerce, and commercial teams to align paid media plans with wider marketing and trade calendars.
Agency & Stakeholder Management
Act as the primary day‑to‑day contact for the external paid media agency, ensuring clear communication, strong collaboration, and effective delivery.
Review, evaluate, and challenge agency proposals to ensure optimal use of agency capability, strong strategic rationale, and maximum performance impact.
Serve as the key liaison between agency and internal teams, providing structured feedback on creative performance, asset needs, and optimization opportunities.
Work closely with the DTC and Ecommerce teams to ensure paid media activity supports commercial objectives and conversion goals.
Performance, Optimization & Analytics
Partner with the agency and internal stakeholders to support the setting of annual and campaign‑level KPIs across traffic, revenue, ROI, and efficiency metrics.
Monitor performance across channels, contributing to ongoing optimization of targeting, formats, creative, and spend to improve effectiveness and efficiency.
Maintain global dashboards to monitor key metrics
Support regular performance reviews, using data and insights to inform recommendations and next steps.
Provide clear performance and analytics updates, aligned to business needs, to help assess effectiveness and inform decision‑making.
Budget Management & Efficiency
Manage and track paid media budgets across markets in line with assigned allocations.
Ensure efficient use of spend, monitoring pacing and performance to maximize return on investment.
Support forecasting, reporting, and reconciliation processes in partnership with Finance, Ecommerce, and agency teams.
Collaborate with Social, CRM, EM, Ecom partners to ensure paid and organic communications are aligned and working together to fuel reach, engagement, and conversion.
Share insights and learnings from paid media activity to inform broader content, campaign, and channel planning, including any specific consumer trends.
Contribute to continuous improvement of ways of working, tools, and processes related to paid media execution.
Share best practices and key learnings with cross‑brand peers.
Other Opportunities / Special Projects TBD
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time or without notice.
Qualifications
Strong collaborator and team player, able to work effectively across Brand, Ecommerce, Commercial, and agency partners
Clear and confident communicator, able to brief, challenge, and provide constructive feedback
Highly organized and structured, with the agility to adapt in a fast‑paced, performance‑led environment
Ability to manage and prioritize multiple projects, timelines, and stakeholders simultaneously
Strong attention to detail, particularly in briefing, performance tracking, and budget management
Performance mindset with the ability to interpret data, identify optimization opportunities, and connect activity to KPIs
Proactive, self‑motivated, and professional; takes initiative and ownership of day‑to‑day execution
Curious and committed to continuous learning, with an interest in digital trends, platforms, and best practice
Proficiency in a second language (French)
Personal interest in art, creativity, or the creative industries
College degree or equivalent experience
Proven experience in digital marketing, paid media, or communications planning, ideally across both agency and client‑side environments
Experience delivering multichannel digital campaigns with defined KPIs across paid media, social, web, and email
Strong understanding of e‑commerce and DTC environments, with knowledge of key performance levers across the funnel
Demonstrated experience managing external agencies and collaborating with cross‑functional stakeholders
Experience working with performance data and analytics to evaluate effectiveness and inform optimization
Strong project management capability, with the ability to manage budgets, timelines, and multiple workstreams
Familiarity with creative briefing, asset performance evaluation, or campaign optimization processes
Experience working across global or multi‑market environments
Previous brand or agency experience within consumer, lifestyle, or creative categories
WHO YOU’LL WORK WITH
Internal teams include Global Brand Team, Ecommerce Team, Creative Team, Local Marketing Teams, and other Colart Brand counterparts
External networks include Agency
WHAT WE OFFER Medical, Dental, Vision, Flexible Spending Account (FSA), Employee Assistance Program (EAP) & Defined Contribution - 401(k) Plan
OUR DIVERSITY, EQUITY, AND INCLUSIVITY COMMITMENT At Colart, inspiration is at the heart of our vision, so we see creating a safe space for collaboration and celebrating differences as a key to idea generation. We value openness and believe that diversity, equity, and inclusion are the cornerstones of respect and well‑being.
#J-18808-Ljbffr
Liquitex Global Digital Specialist - Paid Media
to join the Liquitex brand team. This role is executional and community‑driven, ideal for someone who is always online, loves the art world, and is obsessed with creative culture.
Location Piscataway, NJ (hybrid) 2 – 3 days per week onsite
Salary $75k-$80k (exact compensation may vary based on experience & skills)
Relocation Assistance is not offered for this role.
Company Description Colart is one of the largest art supply companies in the world, featuring world renounced brands such as Liquitex, LeFranc Bourgeois, Conte à Paris, Winsor & Newton, and Snazaroo, among others. Colart is a true global company, with operations and manufacturing across the world in China, across Europe and our headquarters in London, United Kingdom. The North American business for Colart is the largest market globally.
Role Description As our Paid Media Specialist, you will play an integral role in shaping and executing the Liquitex global paid media strategy, working closely with an external agency partner to drive full‑funnel performance across channels. The role focuses on delivering compelling, disruptive advertising that reflects our brand positioning, engages target audiences, and delivers against defined performance metrics.
You will coordinate the implementation of global paid media activity across North America, the UK, and France, managing day‑to‑day agency execution to achieve traffic, revenue, and ROI targets within assigned budgets. You will ensure efficient use of media spend and act as the key liaison between the agency and internal teams, providing clear feedback on creative performance and asset needs to support ongoing optimization and delivery against the strategy.
You will collaborate closely with the full brand team, Ecommerce team, and commercial colleagues in addition to being the primary contact with the external agency.
The Liquitex Global Digital Specialist - Paid Media will be an advocate of our company values: Passion, Quality, Agility and Accountability.
Role Responsibilities
Support the delivery of the Liquitex global paid media strategy in line with the role’s purpose, working in close partnership with the performance marketing agency.
Translate global brand, campaign, and eCommerce priorities into clear, actionable paid media briefs across full‑funnel objectives, including always‑on brand building, core campaigns, NPD launches, and DTC performance.
Ensure paid media activity reflects Liquitex’s brand positioning, tone of voice, and creative standards across all platforms and markets.
Collaborate closely with Brand, eCommerce, and commercial teams to align paid media plans with wider marketing and trade calendars.
Agency & Stakeholder Management
Act as the primary day‑to‑day contact for the external paid media agency, ensuring clear communication, strong collaboration, and effective delivery.
Review, evaluate, and challenge agency proposals to ensure optimal use of agency capability, strong strategic rationale, and maximum performance impact.
Serve as the key liaison between agency and internal teams, providing structured feedback on creative performance, asset needs, and optimization opportunities.
Work closely with the DTC and Ecommerce teams to ensure paid media activity supports commercial objectives and conversion goals.
Performance, Optimization & Analytics
Partner with the agency and internal stakeholders to support the setting of annual and campaign‑level KPIs across traffic, revenue, ROI, and efficiency metrics.
Monitor performance across channels, contributing to ongoing optimization of targeting, formats, creative, and spend to improve effectiveness and efficiency.
Maintain global dashboards to monitor key metrics
Support regular performance reviews, using data and insights to inform recommendations and next steps.
Provide clear performance and analytics updates, aligned to business needs, to help assess effectiveness and inform decision‑making.
Budget Management & Efficiency
Manage and track paid media budgets across markets in line with assigned allocations.
Ensure efficient use of spend, monitoring pacing and performance to maximize return on investment.
Support forecasting, reporting, and reconciliation processes in partnership with Finance, Ecommerce, and agency teams.
Collaborate with Social, CRM, EM, Ecom partners to ensure paid and organic communications are aligned and working together to fuel reach, engagement, and conversion.
Share insights and learnings from paid media activity to inform broader content, campaign, and channel planning, including any specific consumer trends.
Contribute to continuous improvement of ways of working, tools, and processes related to paid media execution.
Share best practices and key learnings with cross‑brand peers.
Other Opportunities / Special Projects TBD
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time or without notice.
Qualifications
Strong collaborator and team player, able to work effectively across Brand, Ecommerce, Commercial, and agency partners
Clear and confident communicator, able to brief, challenge, and provide constructive feedback
Highly organized and structured, with the agility to adapt in a fast‑paced, performance‑led environment
Ability to manage and prioritize multiple projects, timelines, and stakeholders simultaneously
Strong attention to detail, particularly in briefing, performance tracking, and budget management
Performance mindset with the ability to interpret data, identify optimization opportunities, and connect activity to KPIs
Proactive, self‑motivated, and professional; takes initiative and ownership of day‑to‑day execution
Curious and committed to continuous learning, with an interest in digital trends, platforms, and best practice
Proficiency in a second language (French)
Personal interest in art, creativity, or the creative industries
College degree or equivalent experience
Proven experience in digital marketing, paid media, or communications planning, ideally across both agency and client‑side environments
Experience delivering multichannel digital campaigns with defined KPIs across paid media, social, web, and email
Strong understanding of e‑commerce and DTC environments, with knowledge of key performance levers across the funnel
Demonstrated experience managing external agencies and collaborating with cross‑functional stakeholders
Experience working with performance data and analytics to evaluate effectiveness and inform optimization
Strong project management capability, with the ability to manage budgets, timelines, and multiple workstreams
Familiarity with creative briefing, asset performance evaluation, or campaign optimization processes
Experience working across global or multi‑market environments
Previous brand or agency experience within consumer, lifestyle, or creative categories
WHO YOU’LL WORK WITH
Internal teams include Global Brand Team, Ecommerce Team, Creative Team, Local Marketing Teams, and other Colart Brand counterparts
External networks include Agency
WHAT WE OFFER Medical, Dental, Vision, Flexible Spending Account (FSA), Employee Assistance Program (EAP) & Defined Contribution - 401(k) Plan
OUR DIVERSITY, EQUITY, AND INCLUSIVITY COMMITMENT At Colart, inspiration is at the heart of our vision, so we see creating a safe space for collaboration and celebrating differences as a key to idea generation. We value openness and believe that diversity, equity, and inclusion are the cornerstones of respect and well‑being.
#J-18808-Ljbffr