Director of Referral Development
Department:
Operations / Growth Reports To:
Vice President, Practice Growth FLSA Status:
Exempt Location:
Atlanta with 25-50% travel
Position Summary The Director of Referral Development is responsible for driving sustainable new patient growth across Resolve Pain Solutions’ multi-state footprint through strategic referral source engagement. This leader oversees a team of six Physician Liaisons across four regions, soon-to-be a fifth region and seven Physician Liaisons. Role is accountable for referral volume, referral quality, and effective handoff into the patient scheduling funnel.
Reporting to the VP of Practice Growth, this role blends field sales leadership, healthcare relationship management, and operational partnership to ensure referrals translate into scheduled and completed patient visits.
This is a high-visibility leadership role requiring strong team management, data-driven accountability, and cross-functional collaboration.
Key Responsibilities Strategic Referral Growth
Develop and execute a comprehensive referral growth strategy aligned with company targets
Establish regional referral goals by provider type (PCP, specialties, attorneys, workers’ comp, etc.)
Identify high-value referral opportunities and underserved markets
Analyze referral trends and competitive dynamics to inform strategy
Team Leadership & Accountability
Lead, coach, and develop multi-state Physician Liaison team across regions
Set and manage KPIs including referral volume, active referral growth, retention, lead quality, and conversion rates
Conduct ride-alongs, pipeline reviews, and performance check-ins
Build a culture of professionalism, responsiveness, and compliance
Support recruiting, onboarding and training as the team grows
Referral Quality & Funnel Integration
Define and enforce standards for qualified referrals
Partner with Scheduling, Operations, and Revenue Cycle to ensure complete and clean referral intake
Reduce leakage in the referral-to-visit process
Monitor conversion metrics and identify operational barriers
Drive continuous improvement across the referral lifecycle
Relationship Management
Support the team in developing strong, compliant relationships with PCPs, specialists, attorneys, workers’ compensation stakeholders, and community partners
Assist with key account management and service recovery when needed
Reporting & Communication
Develop standardized reporting dashboards for leadership
Deliver forward-looking referral forecasts
Surface market intelligence and competitive insights
Qualifications
Bachelor’s degree required
5+ years of healthcare business development or physician liaison leadership experience
Strong preference for experience managing multi-region field teams
Strong understanding of referral-based healthcare growth
Experience working with CRM and performance dashboards
Willingness to travel across assigned regions
Experience in pain management, specialty physician practices, or ambulatory surgery environments
Preferred familiarity with attorney and workers’ compensation referral channels
Preferred experience in high-growth or private equity-backed healthcare platforms
KPIs & Success Measures
Net new patient growth attributable to referrals
Referral-to-scheduled conversion rate
Referral volume and diversification by region
Reduction in referral leakage
Referral source retention and engagement
Team performance and development
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Operations / Growth Reports To:
Vice President, Practice Growth FLSA Status:
Exempt Location:
Atlanta with 25-50% travel
Position Summary The Director of Referral Development is responsible for driving sustainable new patient growth across Resolve Pain Solutions’ multi-state footprint through strategic referral source engagement. This leader oversees a team of six Physician Liaisons across four regions, soon-to-be a fifth region and seven Physician Liaisons. Role is accountable for referral volume, referral quality, and effective handoff into the patient scheduling funnel.
Reporting to the VP of Practice Growth, this role blends field sales leadership, healthcare relationship management, and operational partnership to ensure referrals translate into scheduled and completed patient visits.
This is a high-visibility leadership role requiring strong team management, data-driven accountability, and cross-functional collaboration.
Key Responsibilities Strategic Referral Growth
Develop and execute a comprehensive referral growth strategy aligned with company targets
Establish regional referral goals by provider type (PCP, specialties, attorneys, workers’ comp, etc.)
Identify high-value referral opportunities and underserved markets
Analyze referral trends and competitive dynamics to inform strategy
Team Leadership & Accountability
Lead, coach, and develop multi-state Physician Liaison team across regions
Set and manage KPIs including referral volume, active referral growth, retention, lead quality, and conversion rates
Conduct ride-alongs, pipeline reviews, and performance check-ins
Build a culture of professionalism, responsiveness, and compliance
Support recruiting, onboarding and training as the team grows
Referral Quality & Funnel Integration
Define and enforce standards for qualified referrals
Partner with Scheduling, Operations, and Revenue Cycle to ensure complete and clean referral intake
Reduce leakage in the referral-to-visit process
Monitor conversion metrics and identify operational barriers
Drive continuous improvement across the referral lifecycle
Relationship Management
Support the team in developing strong, compliant relationships with PCPs, specialists, attorneys, workers’ compensation stakeholders, and community partners
Assist with key account management and service recovery when needed
Reporting & Communication
Develop standardized reporting dashboards for leadership
Deliver forward-looking referral forecasts
Surface market intelligence and competitive insights
Qualifications
Bachelor’s degree required
5+ years of healthcare business development or physician liaison leadership experience
Strong preference for experience managing multi-region field teams
Strong understanding of referral-based healthcare growth
Experience working with CRM and performance dashboards
Willingness to travel across assigned regions
Experience in pain management, specialty physician practices, or ambulatory surgery environments
Preferred familiarity with attorney and workers’ compensation referral channels
Preferred experience in high-growth or private equity-backed healthcare platforms
KPIs & Success Measures
Net new patient growth attributable to referrals
Referral-to-scheduled conversion rate
Referral volume and diversification by region
Reduction in referral leakage
Referral source retention and engagement
Team performance and development
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