Spring Arbor Senior Living - Williamsburg, 935 Capitol Landing Road, Williamsburg, Virginia, United States of America
Job Description Posted Thursday, February 12, 2026 at 5:00 AM
Allegro Living
serves as the parent company of Allegro Management Company and Spring Arbor Management Company, uniting decades of senior living expertise under one trusted name. Formed through the 2025 merger of two well-established brands,
Allegro Living
is building a premier senior living platform defined by inspired lifestyles, compassionate care, and meaningful regional reach. The only thing we're missing is YOU!
Now Hiring: Sales Director
Spring Arbor of Williamsburg | Williamsburg, VA
Ready to level up your senior living sales career in one of the most charming, historic areas in the country? We’re looking for an experienced, driven
Sales Director
to lead occupancy growth at our beautiful Assisted Living & Memory Care community located on Capitol Landing Road—just minutes from Historic Williamsburg, Merchants Square, Jamestown, Yorktown, and easy access to I-64.
About Our Community:
One-level Assisted Living & Memory Care community
52 Assisted Living apartments (studio + spacious one-bedroom options)
19-bed Memory Care neighborhood known in the market for exceptional quality
Minutes from Riverside Doctors’ Hospital & Sentara Regional Medical Center for added family peace of mind
What We’re Looking For:
Minimum
2 years of senior living sales experience
(required)
Proven track record of driving occupancy and closing with confidence
CRM experience required ( Welcome Home experience = major plus! )
Relationship-builder who connects naturally with families and referral partners
If you’re passionate about senior living sales and ready to grow occupancy in a community that truly stands out, let’s talk!
The
Sales Director
is responsible for building and maintaining high occupancy levels at the Community. This position oversees the coordination, management and leadership of all sales and marketing activity of the Community.
Areas of Responsibility
Present the Community to prospects using relationship-based selling techniques.
Provide ongoing customer service and first impressions training to Community associates. Every associate must be sales and customer service oriented.
Work with Maintenance and Housekeeping to coordinate move-ins and move-outs.
Develop and enhance Community image and reputation through appropriate public relations activities.
Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone.
Recruit, manage, train, motivate, and evaluate Sales & Marketing (S/M) associates (where applicable) according to Company policies and procedures.
Utilize payroll software platform to schedule S/M associates (where applicable) so that the Community has associates on duty six or seven days per week, based upon occupancy. This also includes scheduling for appropriate coverage during peak holiday time frames.
Oversee and monitor that the S/M associates are properly accounting for hours worked. Review the time clock records with the Business Office Manager on a timely basis. Submit new hire paperwork as required.
Plan and manage sales and marketing budget within approved guidelines and according to Company policies and procedures.
Other job duties as assigned – see full job description.
Required Qualifications
Bachelor's Degree in business, marketing, or communications or equivalent experience.
Minimum 3 to 5 years sales management experience.
Proven track record of new business development and closing skills required.
Must have a positive Criminal Background Screening.
The Community is a drug free workplace; associates are subject to adherence to the Company Drug Free Workplace policy.
Experience in relationship-based sales of services or intangibles is a plus.
Allegro Living, LLC is an Equal Opportunity Employer
Allegro Living, LLC is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available person in every job. It is the policy of Allegro Living to grant equal employment opportunities to all qualified persons without regard to race, color, creed, sex, religion, age, national origin, marital status, sexual orientation, citizenship, physical or mental disability that does not prohibit performance of essential job functions, veteran's status, or any other conditions or identifications against which discrimination is prohibited.
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Job Description Posted Thursday, February 12, 2026 at 5:00 AM
Allegro Living
serves as the parent company of Allegro Management Company and Spring Arbor Management Company, uniting decades of senior living expertise under one trusted name. Formed through the 2025 merger of two well-established brands,
Allegro Living
is building a premier senior living platform defined by inspired lifestyles, compassionate care, and meaningful regional reach. The only thing we're missing is YOU!
Now Hiring: Sales Director
Spring Arbor of Williamsburg | Williamsburg, VA
Ready to level up your senior living sales career in one of the most charming, historic areas in the country? We’re looking for an experienced, driven
Sales Director
to lead occupancy growth at our beautiful Assisted Living & Memory Care community located on Capitol Landing Road—just minutes from Historic Williamsburg, Merchants Square, Jamestown, Yorktown, and easy access to I-64.
About Our Community:
One-level Assisted Living & Memory Care community
52 Assisted Living apartments (studio + spacious one-bedroom options)
19-bed Memory Care neighborhood known in the market for exceptional quality
Minutes from Riverside Doctors’ Hospital & Sentara Regional Medical Center for added family peace of mind
What We’re Looking For:
Minimum
2 years of senior living sales experience
(required)
Proven track record of driving occupancy and closing with confidence
CRM experience required ( Welcome Home experience = major plus! )
Relationship-builder who connects naturally with families and referral partners
If you’re passionate about senior living sales and ready to grow occupancy in a community that truly stands out, let’s talk!
The
Sales Director
is responsible for building and maintaining high occupancy levels at the Community. This position oversees the coordination, management and leadership of all sales and marketing activity of the Community.
Areas of Responsibility
Present the Community to prospects using relationship-based selling techniques.
Provide ongoing customer service and first impressions training to Community associates. Every associate must be sales and customer service oriented.
Work with Maintenance and Housekeeping to coordinate move-ins and move-outs.
Develop and enhance Community image and reputation through appropriate public relations activities.
Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone.
Recruit, manage, train, motivate, and evaluate Sales & Marketing (S/M) associates (where applicable) according to Company policies and procedures.
Utilize payroll software platform to schedule S/M associates (where applicable) so that the Community has associates on duty six or seven days per week, based upon occupancy. This also includes scheduling for appropriate coverage during peak holiday time frames.
Oversee and monitor that the S/M associates are properly accounting for hours worked. Review the time clock records with the Business Office Manager on a timely basis. Submit new hire paperwork as required.
Plan and manage sales and marketing budget within approved guidelines and according to Company policies and procedures.
Other job duties as assigned – see full job description.
Required Qualifications
Bachelor's Degree in business, marketing, or communications or equivalent experience.
Minimum 3 to 5 years sales management experience.
Proven track record of new business development and closing skills required.
Must have a positive Criminal Background Screening.
The Community is a drug free workplace; associates are subject to adherence to the Company Drug Free Workplace policy.
Experience in relationship-based sales of services or intangibles is a plus.
Allegro Living, LLC is an Equal Opportunity Employer
Allegro Living, LLC is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available person in every job. It is the policy of Allegro Living to grant equal employment opportunities to all qualified persons without regard to race, color, creed, sex, religion, age, national origin, marital status, sexual orientation, citizenship, physical or mental disability that does not prohibit performance of essential job functions, veteran's status, or any other conditions or identifications against which discrimination is prohibited.
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