Iterable is the leading AI‑powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross‑channel interactions, and optimize engagement—all with enterprise‑grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.
Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.
With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!
The Role As a Product Marketing Manager at Iterable, you will be the connective tissue between market opportunity, product innovation, and go‑to‑market strategy. You'll own specific product areas within our platform (AI and agentic customer engagement products), translating customer needs into strategy and strategy into action. This role combines deep technical product knowledge with sharp business acumen to drive adoption, expansion, and competitive advantage.
Key Responsibilities Content & Messaging
Craft strategic, audience‑first messaging and positioning for your product portfolio
Develop compelling narratives that cut through market noise, power sales conversations, and accelerate customer journeys
Test and validate messaging with customers and prospects to ensure resonance, clarity, and differentiation
Launch & Go‑to‑Market
Lead product launch planning and execution from concept to market
Define launch tiering and coordinate cross‑functional teams for maximum impact
Establish clear launch success metrics and analyze performance to inform future GTM strategies
Enable Internal Teams
Drive launch readiness by equipping sales, CS, and partner teams with the tools, training, and messaging they need to win
Partner with sales engineering to develop technical narratives aligned to business outcomes
Support customer success with adoption messaging and expansion playbooks
Work with the enablement team to create objection‑handling frameworks and discovery questions to support prospect conversations
Adoption & Customer Success
Drive customer engagement through lifecycle programs and in‑product messaging
Identify expansion opportunities and develop targeted cross‑sell/upsell campaigns
Partner with customer marketing to build reference programs and case studies
Relationships & Market Intelligence
Conduct customer research, market research, and competitive differentiation
Collaborate with product management to influence roadmap based on market insights
Support analyst relations and thought leadership initiatives
What We’re Looking For Experience & Background
3–5 years in product marketing at a B2B SaaS company
Strong technical depth with the ability to learn quickly, balanced with business acumen
Demonstrated success in driving pipeline generation and deal velocity
Demonstrated experience shaping or executing product strategy for AI‑powered products or features
Previous work experience in consumer apps and tech, or in media and publishing, is highly valued.
Skills & Competencies
Excellent written and verbal communication skills with the ability to distill complex technical concepts
Experience with customer research methodologies and market analysis
Strong project management skills and ability to coordinate cross‑functional initiatives
Knowledge of marketing technology landscape
Personal Attributes
Customer‑centric mindset with passion for solving real business problems
Data‑driven approach to decision making and campaign optimization
Collaborative team player comfortable working with engineering, product, sales, and marketing
Self‑starter who thrives in a fast‑paced, high‑growth environment
Success Metrics
Product adoption rates and feature utilization
Pipeline generation and influence on new business
Win rates in competitive deals
Customer expansion and cross‑sell success
Sales enablement effectiveness (rep ramp time, message consistency)
Perks & Benefits
Paid parental leave
Competitive salaries, meaningful equity, & 401(k) plan
Medical, dental, vision, & life insurance
Balance Days (additional paid holidays)
Fertility & Adoption Assistance
Paid Sabbatical
Flexible PTO
Monthly Employee Wellness allowance
Monthly Professional Development allowance
Pre‑tax commuter benefits
Complete laptop workstation
The US base salary range for this position at the start of employment is $112,000 – $175,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job‑related skills, experience, relevant education or training, and internal equity considerations.
Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.
Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender‑identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.
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Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.
With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!
The Role As a Product Marketing Manager at Iterable, you will be the connective tissue between market opportunity, product innovation, and go‑to‑market strategy. You'll own specific product areas within our platform (AI and agentic customer engagement products), translating customer needs into strategy and strategy into action. This role combines deep technical product knowledge with sharp business acumen to drive adoption, expansion, and competitive advantage.
Key Responsibilities Content & Messaging
Craft strategic, audience‑first messaging and positioning for your product portfolio
Develop compelling narratives that cut through market noise, power sales conversations, and accelerate customer journeys
Test and validate messaging with customers and prospects to ensure resonance, clarity, and differentiation
Launch & Go‑to‑Market
Lead product launch planning and execution from concept to market
Define launch tiering and coordinate cross‑functional teams for maximum impact
Establish clear launch success metrics and analyze performance to inform future GTM strategies
Enable Internal Teams
Drive launch readiness by equipping sales, CS, and partner teams with the tools, training, and messaging they need to win
Partner with sales engineering to develop technical narratives aligned to business outcomes
Support customer success with adoption messaging and expansion playbooks
Work with the enablement team to create objection‑handling frameworks and discovery questions to support prospect conversations
Adoption & Customer Success
Drive customer engagement through lifecycle programs and in‑product messaging
Identify expansion opportunities and develop targeted cross‑sell/upsell campaigns
Partner with customer marketing to build reference programs and case studies
Relationships & Market Intelligence
Conduct customer research, market research, and competitive differentiation
Collaborate with product management to influence roadmap based on market insights
Support analyst relations and thought leadership initiatives
What We’re Looking For Experience & Background
3–5 years in product marketing at a B2B SaaS company
Strong technical depth with the ability to learn quickly, balanced with business acumen
Demonstrated success in driving pipeline generation and deal velocity
Demonstrated experience shaping or executing product strategy for AI‑powered products or features
Previous work experience in consumer apps and tech, or in media and publishing, is highly valued.
Skills & Competencies
Excellent written and verbal communication skills with the ability to distill complex technical concepts
Experience with customer research methodologies and market analysis
Strong project management skills and ability to coordinate cross‑functional initiatives
Knowledge of marketing technology landscape
Personal Attributes
Customer‑centric mindset with passion for solving real business problems
Data‑driven approach to decision making and campaign optimization
Collaborative team player comfortable working with engineering, product, sales, and marketing
Self‑starter who thrives in a fast‑paced, high‑growth environment
Success Metrics
Product adoption rates and feature utilization
Pipeline generation and influence on new business
Win rates in competitive deals
Customer expansion and cross‑sell success
Sales enablement effectiveness (rep ramp time, message consistency)
Perks & Benefits
Paid parental leave
Competitive salaries, meaningful equity, & 401(k) plan
Medical, dental, vision, & life insurance
Balance Days (additional paid holidays)
Fertility & Adoption Assistance
Paid Sabbatical
Flexible PTO
Monthly Employee Wellness allowance
Monthly Professional Development allowance
Pre‑tax commuter benefits
Complete laptop workstation
The US base salary range for this position at the start of employment is $112,000 – $175,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job‑related skills, experience, relevant education or training, and internal equity considerations.
Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.
Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender‑identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.
#J-18808-Ljbffr