Wripple is looking for a Media Technology Product Owner for one of our clients.
This is a 12-month, 40 hour/week, hybrid onsite long-term contract role with opportunities to extend. You must be able to go onsite to the client's headquarters 3 days/week in south Atlanta.
Position Overview The Marketing Technology Product Owner serves as the strategic lead for channel expansion and campaign enablement capabilities across the MarTech ecosystem. This role is responsible for driving the evolution of cross-channel marketing technologies—including data ingestion, orchestration, activation, tagging, and measurement—while ensuring alignment with enterprise marketing strategy and emerging customer communication channels.
Key Responsibilities
Lead the strategic direction and execution of marketing technology solutions supporting campaign enablement and channel expansion.
Own and continuously refine the cross-channel product roadmap to align with enterprise objectives, marketing goals, and evolving customer engagement opportunities.
Expand activation capabilities across new and emerging channels such as SMS, MMS, WhatsApp, push notifications, and other digital communication platforms.
Translate business needs and customer requirements into well-defined user stories with clear acceptance criteria to support agile delivery.
Strategic Product Execution
Ensure seamless path-to-production (P2P) workflows across marketing technology platforms.
Manage backlog refinement, sprint planning, reviews, and retrospectives to maintain delivery momentum and alignment.
Act as the primary liaison between business stakeholders and engineering teams, clarifying priorities, managing dependencies, and removing blockers.
Partner across product squads to ensure integration and cohesion between media technology, broader MarTech platforms, and enterprise data systems.
Cross-Functional Collaboration & Stakeholder Engagement
Collaborate with IT, marketing, privacy, operations, agencies, and external partners to drive successful implementation and adoption of marketing technologies.
Maintain consistent communication with product sponsors and key stakeholders to ensure alignment with business outcomes.
Use data-driven insights to inform prioritization, backlog decisions, and continuous product iteration.
Provide transparency into product plans, risks, dependencies, and enhancement timelines.
Champion agile best practices across marketing and data technology teams.
Utilize tools such as Agility, Aha!, or similar backlog management platforms to manage workflows and maintain delivery integrity.
Foster a culture of experimentation, iteration, and continuous improvement.
Contribute to broader Product Owner communities of practice to promote product excellence within Marketing Technology.
Minimum Qualifications
Proven ability to lead product strategy and roadmap development aligned to enterprise marketing objectives.
Strong capability to translate complex business requirements into technical specifications and actionable user stories.
Excellent communication skills with the ability to influence and align diverse stakeholder groups.
Experience facilitating stakeholder feedback loops and clearly communicating risks, tradeoffs, and priorities.
Working knowledge of Salesforce Marketing Cloud and omnichannel campaign execution.
Strong understanding of customer journey mapping, customer experience flows, and opt-in/opt-out preference management.
Highly organized with the ability to manage multiple workstreams in a fast-paced environment.
Data-driven mindset with strong analytical and decision-making skills.
Preferred Qualifications
Hands-on experience with enterprise email platforms, including Salesforce Marketing Cloud, and omnichannel campaign development.
Experience working within or alongside marketing agencies in a multi-partner ecosystem.
Familiarity with agile methodologies and backlog management tools.
Working knowledge of SMS, push, and related messaging technologies, including vendor and aggregator partnerships.
Experience with AI prototyping or emerging marketing technology innovations.
Proficiency in defining, tracking, and reporting on product performance metrics and KPIs.
ABOUT WRIPPLE Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on‑demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.
Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on‑demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.
Let our Business Development team do the hard work to find qualified blue‑chip clients that you get matched with based on your capabilities and the type of work you love to do. Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change. Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business.
There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.
If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join. After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent marketplace.
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This is a 12-month, 40 hour/week, hybrid onsite long-term contract role with opportunities to extend. You must be able to go onsite to the client's headquarters 3 days/week in south Atlanta.
Position Overview The Marketing Technology Product Owner serves as the strategic lead for channel expansion and campaign enablement capabilities across the MarTech ecosystem. This role is responsible for driving the evolution of cross-channel marketing technologies—including data ingestion, orchestration, activation, tagging, and measurement—while ensuring alignment with enterprise marketing strategy and emerging customer communication channels.
Key Responsibilities
Lead the strategic direction and execution of marketing technology solutions supporting campaign enablement and channel expansion.
Own and continuously refine the cross-channel product roadmap to align with enterprise objectives, marketing goals, and evolving customer engagement opportunities.
Expand activation capabilities across new and emerging channels such as SMS, MMS, WhatsApp, push notifications, and other digital communication platforms.
Translate business needs and customer requirements into well-defined user stories with clear acceptance criteria to support agile delivery.
Strategic Product Execution
Ensure seamless path-to-production (P2P) workflows across marketing technology platforms.
Manage backlog refinement, sprint planning, reviews, and retrospectives to maintain delivery momentum and alignment.
Act as the primary liaison between business stakeholders and engineering teams, clarifying priorities, managing dependencies, and removing blockers.
Partner across product squads to ensure integration and cohesion between media technology, broader MarTech platforms, and enterprise data systems.
Cross-Functional Collaboration & Stakeholder Engagement
Collaborate with IT, marketing, privacy, operations, agencies, and external partners to drive successful implementation and adoption of marketing technologies.
Maintain consistent communication with product sponsors and key stakeholders to ensure alignment with business outcomes.
Use data-driven insights to inform prioritization, backlog decisions, and continuous product iteration.
Provide transparency into product plans, risks, dependencies, and enhancement timelines.
Champion agile best practices across marketing and data technology teams.
Utilize tools such as Agility, Aha!, or similar backlog management platforms to manage workflows and maintain delivery integrity.
Foster a culture of experimentation, iteration, and continuous improvement.
Contribute to broader Product Owner communities of practice to promote product excellence within Marketing Technology.
Minimum Qualifications
Proven ability to lead product strategy and roadmap development aligned to enterprise marketing objectives.
Strong capability to translate complex business requirements into technical specifications and actionable user stories.
Excellent communication skills with the ability to influence and align diverse stakeholder groups.
Experience facilitating stakeholder feedback loops and clearly communicating risks, tradeoffs, and priorities.
Working knowledge of Salesforce Marketing Cloud and omnichannel campaign execution.
Strong understanding of customer journey mapping, customer experience flows, and opt-in/opt-out preference management.
Highly organized with the ability to manage multiple workstreams in a fast-paced environment.
Data-driven mindset with strong analytical and decision-making skills.
Preferred Qualifications
Hands-on experience with enterprise email platforms, including Salesforce Marketing Cloud, and omnichannel campaign development.
Experience working within or alongside marketing agencies in a multi-partner ecosystem.
Familiarity with agile methodologies and backlog management tools.
Working knowledge of SMS, push, and related messaging technologies, including vendor and aggregator partnerships.
Experience with AI prototyping or emerging marketing technology innovations.
Proficiency in defining, tracking, and reporting on product performance metrics and KPIs.
ABOUT WRIPPLE Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on‑demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.
Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on‑demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.
Let our Business Development team do the hard work to find qualified blue‑chip clients that you get matched with based on your capabilities and the type of work you love to do. Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change. Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business.
There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.
If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join. After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent marketplace.
#J-18808-Ljbffr