The
Paid Social Specialist
will directly support the Health Media Hub team in fulfilling media buying, analysis, optimization, reporting, and management of tactical Paid Social media plans for client accounts. You will proactively provide client-facing recommendations, ensure campaigns are meeting/exceeding goals, and continually analyze campaigns to boost performance. You are expected to maintain a high-level knowledge of your clients’ line of business by staying on top of industry trends. Additionally, you will play a key role in providing and presenting data to Health Media Hub team members, internal department stakeholders, and clients to ensure strategic direction and goals are achieved and reflected in tactical Paid Social channel plan recommendations. WHAT YOU’LL DO:
Set up, QA, and management of campaigns across Paid Social platforms including but not limited to Meta, YouTube, TikTok, LinkedIn, Reddit, Pinterest, SnapChat, Twitter, etc., with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector and industry considerations, landing pages & tracking requirements Provide strategic recommendation and guidance on pharma specific rules and general FDA media knowledge Expertise in the bidding & optimization solutions in the respective channels, and what makes sense for a given client based on their goals/performance Ensure budgets are correctly optimized and managed according to forecast and/or plans Troubleshoot campaign challenges including tracking and measurement, working closely with Strategy, Ad Operations, and Business Insights teams to problem solve Clearly and proactively communicate any performance shifts, challenges, and optimizations to internal and external stakeholders Monitor & analyze performance media data via daily, weekly, and monthly reports, or on an ad-hoc basis to drive optimization decisions and effectively manage performance media performance Present performance updates and optimizations to clients on a regular and ad-hoc basis Support strategy development for clients, along with account and campaign forecasts, collaborating with Strategy and Integrated Client Services teams Perform accurate and timely billings and reconciliation Understanding of additional vendors that could provide value to clients Conduct audits for both new, onboarding clients as well as prospective ones Monitor and analyze Competitor activity, providing key insights and trends to clients WHO YOU ARE:
Position Requirements:
Minimum of 4 years’ experience in executing Paid Social campaigns Must have experience within healthcare/pharmaceutical space You are experienced in Meta (Facebook, Instagram), YouTube, TikTok, LinkedIn, Reddit, Google Analytics (or comparable Analytics platforms) You have a solid understanding of paid social media research and how to leverage data You understand the elements of strategic marketing performance planning and can actively participate to deliver against it You have demonstrated success in "owning" high-quality campaigns that have provided measurable and meaningful results You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion You are self-motivated and productive in both independently and in a collaborative team setting You work well under pressure while maintaining accuracy, strict confidentiality, and a professional demeanor You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork You have outstanding written and oral communications skills and the ability to think strategically You take a proactive and resourceful approach to problem-solving You have a high level of attention to detail and organization You have a growth-oriented mindset You have a desire and ability to thrive in a fast-paced environment You demonstrate high initiative and willingness to assume greater responsibility Preferred Education, Experience, and Skills:
Bachelor’s Degree in Marketing, Advertising, related field of study, or experience in relevant field Experience with Tableau or similar reporting software a plus You have experience working in a media planning and/or buying capacity for an agency or advertiser You demonstrate a complete understanding of agency planning procedures and internal capabilities You show proven success in establishing, building, and maintaining relationships with clients You are proficient in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights You are familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements WHO WE ARE:
Build the Business. Build the Brand. At Havas Edge we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients’ brands. We are an award-winning, international, performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast, and media domains, we help our clients build their businesses and brands - in that order. Havas Edge is part of the Edge Performance Network (EPN), a full-service, global performance marketing network. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning, and buying across all channels, as well as the industry’s best attribution and modeling capabilities. We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR. Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other basis provided by federal, state, or local law. We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work to be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more! We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join?
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Paid Social Specialist
will directly support the Health Media Hub team in fulfilling media buying, analysis, optimization, reporting, and management of tactical Paid Social media plans for client accounts. You will proactively provide client-facing recommendations, ensure campaigns are meeting/exceeding goals, and continually analyze campaigns to boost performance. You are expected to maintain a high-level knowledge of your clients’ line of business by staying on top of industry trends. Additionally, you will play a key role in providing and presenting data to Health Media Hub team members, internal department stakeholders, and clients to ensure strategic direction and goals are achieved and reflected in tactical Paid Social channel plan recommendations. WHAT YOU’LL DO:
Set up, QA, and management of campaigns across Paid Social platforms including but not limited to Meta, YouTube, TikTok, LinkedIn, Reddit, Pinterest, SnapChat, Twitter, etc., with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector and industry considerations, landing pages & tracking requirements Provide strategic recommendation and guidance on pharma specific rules and general FDA media knowledge Expertise in the bidding & optimization solutions in the respective channels, and what makes sense for a given client based on their goals/performance Ensure budgets are correctly optimized and managed according to forecast and/or plans Troubleshoot campaign challenges including tracking and measurement, working closely with Strategy, Ad Operations, and Business Insights teams to problem solve Clearly and proactively communicate any performance shifts, challenges, and optimizations to internal and external stakeholders Monitor & analyze performance media data via daily, weekly, and monthly reports, or on an ad-hoc basis to drive optimization decisions and effectively manage performance media performance Present performance updates and optimizations to clients on a regular and ad-hoc basis Support strategy development for clients, along with account and campaign forecasts, collaborating with Strategy and Integrated Client Services teams Perform accurate and timely billings and reconciliation Understanding of additional vendors that could provide value to clients Conduct audits for both new, onboarding clients as well as prospective ones Monitor and analyze Competitor activity, providing key insights and trends to clients WHO YOU ARE:
Position Requirements:
Minimum of 4 years’ experience in executing Paid Social campaigns Must have experience within healthcare/pharmaceutical space You are experienced in Meta (Facebook, Instagram), YouTube, TikTok, LinkedIn, Reddit, Google Analytics (or comparable Analytics platforms) You have a solid understanding of paid social media research and how to leverage data You understand the elements of strategic marketing performance planning and can actively participate to deliver against it You have demonstrated success in "owning" high-quality campaigns that have provided measurable and meaningful results You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion You are self-motivated and productive in both independently and in a collaborative team setting You work well under pressure while maintaining accuracy, strict confidentiality, and a professional demeanor You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork You have outstanding written and oral communications skills and the ability to think strategically You take a proactive and resourceful approach to problem-solving You have a high level of attention to detail and organization You have a growth-oriented mindset You have a desire and ability to thrive in a fast-paced environment You demonstrate high initiative and willingness to assume greater responsibility Preferred Education, Experience, and Skills:
Bachelor’s Degree in Marketing, Advertising, related field of study, or experience in relevant field Experience with Tableau or similar reporting software a plus You have experience working in a media planning and/or buying capacity for an agency or advertiser You demonstrate a complete understanding of agency planning procedures and internal capabilities You show proven success in establishing, building, and maintaining relationships with clients You are proficient in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights You are familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements WHO WE ARE:
Build the Business. Build the Brand. At Havas Edge we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients’ brands. We are an award-winning, international, performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast, and media domains, we help our clients build their businesses and brands - in that order. Havas Edge is part of the Edge Performance Network (EPN), a full-service, global performance marketing network. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning, and buying across all channels, as well as the industry’s best attribution and modeling capabilities. We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR. Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other basis provided by federal, state, or local law. We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work to be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more! We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join?
#J-18808-Ljbffr