Market Development Representative, Don Ramon
Morales Beverage Group (MBG), Chicago, Illinois, United States
Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.
Job Description Reporting to the Trade Marketing Manager, the Market Development Representative, Don Ramon focuses on driving growth in tequila-focused markets through strategic brand-building initiatives and strong partner engagement. This position is responsible for executing sales and marketing strategies, identifying and developing key On-Premise relationships, and organizing impactful promotional events. The ideal candidate demonstrates a deep knowledge of the tequila category, excels in brand education, and brings experience in executing effective market activation plans to meet performance targets.
Acting as a vital liaison between the Don Ramon Brand team (MX Based) and the Mexcor International sales team, this position will be instrumental in translating local brand strategies into impactful trade marketing plans and channel activations.
MEXCOR INTERNATIONAL VALUES
All-In: Being Accountable; If it’s to be, it’s up to me.
People: Growing and building partnerships within a family dynamic.
Future Thinking: Innovative and disruptive in our approach.
DUTIES AND RESPONSIBILITIES
Develop and execute brand-building strategies in designated tequila markets.
Ensure consistent brand representation across all touchpoints in the market.
Support long-term brand positioning through local market insights and initiatives.
Partnership Engagement
Identify and engage with key partners, including On-Premise accounts, influencers, and event organizers.
Build strong relationships to support collaborative promotional opportunities and brand alignment.
On-Premise Activation
Execute On-Premise strategies to increase visibility and consumer engagement.
Support account staff with product training and sell-through initiatives.
Promotions And Events
Organize and participate in promotional events, brand activations, and tastings.
Ensure high-quality execution and alignment with brand guidelines.
Brand Education
Conduct brand and product education sessions for trade partners, account staff, and consumers.
Serve as a subject matter expert on tequila to elevate category knowledge and enthusiasm.
Marketing Performance
Monitor and report on the effectiveness of marketing campaigns and activations.
Provide insights and recommendations to optimize future strategies and ROI.
BEHAVIOR & COMMUNICATION EXPECTATIONS
A high level of professionalism and confidentiality is crucial to this role
Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
Always being approachable
Being known as a trusted resource for knowledge and guidance
Desire to deliver excellence – Always looking for the very best product in what we do
Living Above the Line – Exhibiting ownership, accountability and responsibility
Engaged – Ensuring we all care about MBG and the work we do, from the top - down
Responsive – We do what we say in a timely manner
Respected – As professionals, we are known for accuracy in all we say and do
Confident – Trust in our ability to be successful and make good decisions
COMPETENCIES
Customer Focus: Actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision-making. Builds lasting customer relationships to drive satisfaction and loyalty.
Business Acumen: Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short-term and long-term business objectives effectively.
Strategic Agility: Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.
Influence and Persuasion: Skilled in presenting ideas and convincing others to adopt them. Can effectively communicate the value proposition of products and services, leading to successful sales outcomes. Builds consensus and inspires action across different levels of the organization.
Results Orientation: Focuses on achieving key business outcomes and targets. Demonstrates a strong drive for results by setting high-performance standards and working diligently to exceed them. Continuously monitors performance metrics and adapts strategies to ensure success.
Physical Requirements
Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours
May require lifting/lowering, pushing, carrying, or pulling up to 50 lbs
Qualifications
21 years or older
This is a hybrid role that includes a combination of remote work, in-office meetings, and approximately 25% travel
Exceptional time management and organizational skills, with the ability to prioritize and manage multiple projects in a fast-paced, dynamic environment
Bilingual fluency in Spanish is required
Proficient in Microsoft Office and experienced with various business systems, including Syndicated Data tools and Sales Performance platforms such as VIP, MicroStrategy, and Encompass
Strong analytical and problem-solving skills with a results-driven mindset
Hold a valid and current driver’s license and ensure reliable, insured transportation is maintained
Driving record must be within MVR policy guidelines throughout employment
The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
This position requires flexibility, including but not limited to availability to work early mornings, evenings, weekends, or holidays as needed
Must be able to pass a background and drug screening for hire and randomly throughout employment
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Mexcor International provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Employment with Mexcor International is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Mexcor International, with or without cause, with or without notice, and at any time.
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Job Description Reporting to the Trade Marketing Manager, the Market Development Representative, Don Ramon focuses on driving growth in tequila-focused markets through strategic brand-building initiatives and strong partner engagement. This position is responsible for executing sales and marketing strategies, identifying and developing key On-Premise relationships, and organizing impactful promotional events. The ideal candidate demonstrates a deep knowledge of the tequila category, excels in brand education, and brings experience in executing effective market activation plans to meet performance targets.
Acting as a vital liaison between the Don Ramon Brand team (MX Based) and the Mexcor International sales team, this position will be instrumental in translating local brand strategies into impactful trade marketing plans and channel activations.
MEXCOR INTERNATIONAL VALUES
All-In: Being Accountable; If it’s to be, it’s up to me.
People: Growing and building partnerships within a family dynamic.
Future Thinking: Innovative and disruptive in our approach.
DUTIES AND RESPONSIBILITIES
Develop and execute brand-building strategies in designated tequila markets.
Ensure consistent brand representation across all touchpoints in the market.
Support long-term brand positioning through local market insights and initiatives.
Partnership Engagement
Identify and engage with key partners, including On-Premise accounts, influencers, and event organizers.
Build strong relationships to support collaborative promotional opportunities and brand alignment.
On-Premise Activation
Execute On-Premise strategies to increase visibility and consumer engagement.
Support account staff with product training and sell-through initiatives.
Promotions And Events
Organize and participate in promotional events, brand activations, and tastings.
Ensure high-quality execution and alignment with brand guidelines.
Brand Education
Conduct brand and product education sessions for trade partners, account staff, and consumers.
Serve as a subject matter expert on tequila to elevate category knowledge and enthusiasm.
Marketing Performance
Monitor and report on the effectiveness of marketing campaigns and activations.
Provide insights and recommendations to optimize future strategies and ROI.
BEHAVIOR & COMMUNICATION EXPECTATIONS
A high level of professionalism and confidentiality is crucial to this role
Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
Always being approachable
Being known as a trusted resource for knowledge and guidance
Desire to deliver excellence – Always looking for the very best product in what we do
Living Above the Line – Exhibiting ownership, accountability and responsibility
Engaged – Ensuring we all care about MBG and the work we do, from the top - down
Responsive – We do what we say in a timely manner
Respected – As professionals, we are known for accuracy in all we say and do
Confident – Trust in our ability to be successful and make good decisions
COMPETENCIES
Customer Focus: Actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision-making. Builds lasting customer relationships to drive satisfaction and loyalty.
Business Acumen: Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short-term and long-term business objectives effectively.
Strategic Agility: Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.
Influence and Persuasion: Skilled in presenting ideas and convincing others to adopt them. Can effectively communicate the value proposition of products and services, leading to successful sales outcomes. Builds consensus and inspires action across different levels of the organization.
Results Orientation: Focuses on achieving key business outcomes and targets. Demonstrates a strong drive for results by setting high-performance standards and working diligently to exceed them. Continuously monitors performance metrics and adapts strategies to ensure success.
Physical Requirements
Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours
May require lifting/lowering, pushing, carrying, or pulling up to 50 lbs
Qualifications
21 years or older
This is a hybrid role that includes a combination of remote work, in-office meetings, and approximately 25% travel
Exceptional time management and organizational skills, with the ability to prioritize and manage multiple projects in a fast-paced, dynamic environment
Bilingual fluency in Spanish is required
Proficient in Microsoft Office and experienced with various business systems, including Syndicated Data tools and Sales Performance platforms such as VIP, MicroStrategy, and Encompass
Strong analytical and problem-solving skills with a results-driven mindset
Hold a valid and current driver’s license and ensure reliable, insured transportation is maintained
Driving record must be within MVR policy guidelines throughout employment
The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
This position requires flexibility, including but not limited to availability to work early mornings, evenings, weekends, or holidays as needed
Must be able to pass a background and drug screening for hire and randomly throughout employment
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Mexcor International provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Employment with Mexcor International is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Mexcor International, with or without cause, with or without notice, and at any time.
#J-18808-Ljbffr