Senior Social Media Specialist
Sprouts Farmers Market, Inc., Phoenix, Arizona, United States, 85003
Overview
We are looking for a Senior Social Media Strategist to lead the research, development, implementation, and reporting across our owned channels as well as our influencer strategy. You will be responsible for increasing brand awareness, engagement, and growth across all Sprouts’ social media platforms. Additionally, you’ll develop a robust influencer program that aligns with our core audience segments and demographics. All of this will be accomplished through collaboration with internal teams and external agencies. You should have a strong grasp of the marketing tools necessary to reach our goals, provide ongoing performance measurement and optimizations opportunities, and pilot innovative approaches to our social and influencer strategies. We’re looking for someone who has a passion for social media, understands its business impact and will be obsessed with delivering results.
Overview of Responsibilities
Develop, implement and manage organic social media strategy
Develop, implement, and manage influencer strategies
Grow our social media following and customer engagement on core channels (Facebook, Instagram, TikTok) with the ability to develop a presence on emerging social channels for Sprouts (Pinterest and You Tube Shorts)
Stay up-to-date with social technologies and best practices to actively communicate areas of opportunity
Management of social listening and trend analysis to inform future content needs
Liaise with brand team to ensure content is in line with the channel best practices
Brief external agencies on Go To Market strategies to help develop content that drives the business forward
Shoot and edit impactful, social-first content for all social platforms
Brainstorm and pitch creative ideas for social media campaigns and activations
Train internal teams to integrate and maintain a cohesive social media strategy
Define Key Performance Indicators (KPIs)
Develop insights to analyze and improve channel health
Author POV’s for leadership using analytics and insights
Development and execution of presentations for marketing leadership
Qualifications
5+ years of experience and demonstrated success developing and implementing social media/influencer strategies
Comfort and proficiency building out media and campaign measurement plans
Extensive experience with social media management tools/customer experience platforms (e.g. Dash Hudson)
Comfort with media analytics
Ability to influence key stakeholders to test and/or adopt new channels and content
Exceptional critical thinking, creative thinking, and problem-solving skills
Ability to pivot quickly in a dynamic work environment
Bias for action and performance
Excellent communication skills, both oral and written
Resourceful and self-motivated approach to work, with a keen interest in continual learning
Collaborative, team-player with strong organizational skills and attention to detail
Understanding of SEO metrics
Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:
Competitive pay
Sick time plan that you can use to support you or your immediate families health
Vacation accrual plan
Opportunities for career growth
15% discount for you and one other family member in your household on all purchases made at Sprouts
Flexible schedules
Employee Assistance Program (EAP)
401(K) Retirement savings plan with a generous company match
Company paid life insurance
Contests and appreciation events throughout the year full of prizes, food and fun!
Eligibility requirements may apply for the following benefits:
Bonus based on company and/or individual performance
Affordable benefit coverage, including medical, dental and vision
Health Savings Account with company match
Pre-tax Flexible Spending Accounts for healthcare and dependent care
Company paid short-term disability coverage
Paid parental leave for both mothers and fathers
Paid holidays
Get Paid Every Day!
Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to
transfer the money you’ve already earned at no extra cost, and get it the next business day, for free . We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday.
You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/.
Why Sprouts Grow with us!
If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.
Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance.
California Residents: We collect information in accordance with California law, please see here for more information.
#J-18808-Ljbffr
Overview of Responsibilities
Develop, implement and manage organic social media strategy
Develop, implement, and manage influencer strategies
Grow our social media following and customer engagement on core channels (Facebook, Instagram, TikTok) with the ability to develop a presence on emerging social channels for Sprouts (Pinterest and You Tube Shorts)
Stay up-to-date with social technologies and best practices to actively communicate areas of opportunity
Management of social listening and trend analysis to inform future content needs
Liaise with brand team to ensure content is in line with the channel best practices
Brief external agencies on Go To Market strategies to help develop content that drives the business forward
Shoot and edit impactful, social-first content for all social platforms
Brainstorm and pitch creative ideas for social media campaigns and activations
Train internal teams to integrate and maintain a cohesive social media strategy
Define Key Performance Indicators (KPIs)
Develop insights to analyze and improve channel health
Author POV’s for leadership using analytics and insights
Development and execution of presentations for marketing leadership
Qualifications
5+ years of experience and demonstrated success developing and implementing social media/influencer strategies
Comfort and proficiency building out media and campaign measurement plans
Extensive experience with social media management tools/customer experience platforms (e.g. Dash Hudson)
Comfort with media analytics
Ability to influence key stakeholders to test and/or adopt new channels and content
Exceptional critical thinking, creative thinking, and problem-solving skills
Ability to pivot quickly in a dynamic work environment
Bias for action and performance
Excellent communication skills, both oral and written
Resourceful and self-motivated approach to work, with a keen interest in continual learning
Collaborative, team-player with strong organizational skills and attention to detail
Understanding of SEO metrics
Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:
Competitive pay
Sick time plan that you can use to support you or your immediate families health
Vacation accrual plan
Opportunities for career growth
15% discount for you and one other family member in your household on all purchases made at Sprouts
Flexible schedules
Employee Assistance Program (EAP)
401(K) Retirement savings plan with a generous company match
Company paid life insurance
Contests and appreciation events throughout the year full of prizes, food and fun!
Eligibility requirements may apply for the following benefits:
Bonus based on company and/or individual performance
Affordable benefit coverage, including medical, dental and vision
Health Savings Account with company match
Pre-tax Flexible Spending Accounts for healthcare and dependent care
Company paid short-term disability coverage
Paid parental leave for both mothers and fathers
Paid holidays
Get Paid Every Day!
Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to
transfer the money you’ve already earned at no extra cost, and get it the next business day, for free . We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday.
You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/.
Why Sprouts Grow with us!
If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.
Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance.
California Residents: We collect information in accordance with California law, please see here for more information.
#J-18808-Ljbffr