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Digital Marketing Specialist OnSite

AKE Safety Equipment, Rochester, Minnesota, us, 55905

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Job Description Job Description

Who is AKE Safety Equipment: AKE Safety Equipment is a market-leading fire safety equipment manufacturing and sales company. We operate on a national scale, targeting customers who farm and reside in agriculturally productive areas of the United States. AKE Safety Equipment has been in business since 1989. We’ve been around for more than 30 years because our customers’ best interests are always top-of-mind. Our customers choose to do business with us because they prioritize safety and product integrity. We've never lost focus on the things that matter for us: family, faith, and fire safety. Every single one of our team members works toward the same goal – to save property, livelihoods, and lives.

The Role’s Objective: We are seeking a Digital Marketing Specialist who thrives in a fast-paced environment, takes ownership of performance, and understands that modern marketing is both creative and analytical.

This role is designed for someone who can manage multiple projects, own specific digital channels, and optimize performance through testing, data, and strategy. The ideal candidate is a self-starter who can take ideas and turn them into structured, high-performing marketing systems that support growth, conversion, and brand consistency.

This is a results-oriented role focused on channel ownership, optimization, and measurable improvement.

As a Digital Marketing Specialist, you will:

Own and manage digital marketing channels (e.g., social media, email, SEO, content, and/or web)

Plan, execute, and optimize digital campaigns across platforms

Create and oversee high-quality digital content, graphics, and short-form video

Optimize messaging, CTAs, and content for conversion and engagement

Support SEO strategy, content optimization, and organic growth

Launch and manage A/B tests and performance experiments

Track analytics, monitor performance metrics, and create performance reports

Use AI tools to improve efficiency, output, and scalability

Collaborate on promotions, campaigns, and growth initiatives

Ensure brand consistency across all digital platforms

Manage multiple projects while maintaining quality, organization, and deadlines

Support broader marketing initiatives including launches, campaigns, and growth efforts

To Thrive in this role, you will have:

Bachelor’s degree in marketing or related field

1–3 years of relevant digital marketing experience

Strong understanding of branding and digital strategy

Experience with graphic design and video editing

Comfort working with analytics, reporting, and performance metrics

Familiarity with SEO best practices and content optimization

Understanding of online conversions and funnel strategy

Experience using AI tools in marketing workflows

Strong organizational and project management skills

Ability to manage multiple priorities with consistency and focus

Growth mindset with a strong desire for learning and improvement

Data-driven, experimental, and performance-focused thinking

Preferred Skills:

Social media marketing experience

Email marketing experience

Experience with marketing automation tools

Website building tools

Adobe Creative Cloud platform

Advanced video editing or motion graphics

Customer funnel optimization experience

SEO tools and analytics platforms experience

Perks and Benefits:

Competitive entry-level salary

Performance-based bonus opportunities

Paid time off

Growth-oriented role with clear advancement path

Hands-on learning in modern digital marketing

Supportive, collaborative work environment

Opportunity to grow into higher-level marketing roles

Company Description AKE Safety Equipment makes a fire extinguisher that is like no other on the market and we are looking for individuals that wants to expand their career in outside sales. Founded in 1989, AKE Safety Equipment has evolved into a market-leading fire safety equipment manufacturing and sales company. We operate on a national scale with a large network of dealers and sales representatives and have experienced over 30% growth each year over the last six years. We are committed to providing our salespeople with an opportunity to improve their lifestyle while being an integral part of something bigger than themselves and have a chance to make a genuine difference in the lives of good people.

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