Lifecycle Communications Manager
We are currently looking for a Lifecycle Communications Manager in Germany. In this role, you will lead the design and execution of end-to-end communication strategies across the customer lifecycle, turning fragmented messaging into a seamless, personalized experience. You will work closely with cross‑functional teams to enhance engagement, drive loyalty, and optimize retention and lifetime value. This role combines strategic planning, campaign execution, and data‑driven analysis to ensure communications resonate with the right audience at the right time. You will be responsible for mapping journeys, implementing multi‑channel campaigns, testing and iterating for continuous improvement, and measuring the impact of all lifecycle initiatives. Working fully remotely, you operate in a fast‑paced environment where creativity, analytics, and stakeholder collaboration are essential.
Accountabilities
Design and map end‑to‑end customer lifecycle journeys, identifying key touchpoints for engagement and retention.
Develop and execute multi‑channel communication strategies across email, in‑app, push, and SMS channels.
Build, manage, and optimize automated and personalized campaigns to increase engagement, loyalty, and conversion.
Collaborate with content, design, product, and data teams to ensure a seamless and on‑brand experience.
Define KPIs and measure campaign performance, providing actionable insights and reporting results to stakeholders.
Create and manage testing and experimentation programs to continuously improve messaging, copy, visuals, sequencing, and overall program performance.
Act as a strategic partner to internal teams to align communication efforts with broader business goals.
Requirements
3–5+ years of experience in lifecycle, retention, or email marketing roles.
Proven experience with marketing automation platforms (e.g., Braze, Iterable, Hubspot).
Hands‑on experience building and managing complex, multi‑channel customer journeys.
Strong understanding of segmentation, personalization, and audience targeting strategies.
Analytical mindset with the ability to interpret data and translate it into actionable insights.
Strategic thinker with excellent project management skills, capable of balancing multiple initiatives simultaneously.
Strong editorial judgment with a high bar for creative and on‑brand copy.
Experience with A/B testing, experimentation, and performance optimization.
Benefits
Fully remote work from anywhere, with flexibility to set your own schedule.
Competitive compensation reflecting your skills and experience.
Generous paid time off and flexible PTO policies.
Individual learning and development budget for books, conferences, or courses.
Collaborative and high‑performance team environment focused on impact and growth.
Opportunities to contribute to shaping customer experience on a global scale.
Supportive culture emphasizing transparency, ethical conduct, and consumer protection.
Data Privacy Notice By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Accountabilities
Design and map end‑to‑end customer lifecycle journeys, identifying key touchpoints for engagement and retention.
Develop and execute multi‑channel communication strategies across email, in‑app, push, and SMS channels.
Build, manage, and optimize automated and personalized campaigns to increase engagement, loyalty, and conversion.
Collaborate with content, design, product, and data teams to ensure a seamless and on‑brand experience.
Define KPIs and measure campaign performance, providing actionable insights and reporting results to stakeholders.
Create and manage testing and experimentation programs to continuously improve messaging, copy, visuals, sequencing, and overall program performance.
Act as a strategic partner to internal teams to align communication efforts with broader business goals.
Requirements
3–5+ years of experience in lifecycle, retention, or email marketing roles.
Proven experience with marketing automation platforms (e.g., Braze, Iterable, Hubspot).
Hands‑on experience building and managing complex, multi‑channel customer journeys.
Strong understanding of segmentation, personalization, and audience targeting strategies.
Analytical mindset with the ability to interpret data and translate it into actionable insights.
Strategic thinker with excellent project management skills, capable of balancing multiple initiatives simultaneously.
Strong editorial judgment with a high bar for creative and on‑brand copy.
Experience with A/B testing, experimentation, and performance optimization.
Benefits
Fully remote work from anywhere, with flexibility to set your own schedule.
Competitive compensation reflecting your skills and experience.
Generous paid time off and flexible PTO policies.
Individual learning and development budget for books, conferences, or courses.
Collaborative and high‑performance team environment focused on impact and growth.
Opportunities to contribute to shaping customer experience on a global scale.
Supportive culture emphasizing transparency, ethical conduct, and consumer protection.
Data Privacy Notice By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
#J-18808-Ljbffr