Marketing Specialist (B2B) Raleigh, NC
Coleman Research, Raleigh, North Carolina, United States, 27601
Overview
VISASQ/COLEMAN connects businesses with hard-to-find expertise through a global network of subject matter experts. Born from the merger of VisasQ and Coleman Research, the company offers tailored consulting solutions for consulting firms, asset management funds, and corporations seeking primary research insights. The organization aims to eliminate barriers to knowledge by enabling direct exchanges of critical insights and by leveraging an internal database of qualified experts and custom recruitment for each project. With offices in Phoenix, Raleigh, New York, Hong Kong, Singapore, London, Reading, and Japan, VISASQ/COLEMAN enables clients to navigate complex markets and gain a competitive edge. VISASQ/COLEMAN is currently seeking a Marketing Specialist to join our team in Raleigh, NC or Phoenix, AZ. This is a client-focused marketing role centered on strengthening relationships with existing clients through education, insight, and credibility-building content. In this role you will develop, execute, and optimize marketing initiatives that enhance brand awareness and strengthen market credibility. The position is ideal for a proactive, detail-oriented marketer who thrives in a high-growth environment, enjoys building from the ground up, and has a passion for producing high-quality, insight-driven content. You will develop and execute content strategies and manage social media initiatives to enhance brand visibility and drive sales growth. Reporting to the Director of Sales Operations, you will collaborate with Sales, Operations, and senior leadership to create consistent, compelling, and scalable marketing programs that support revenue objectives. Responsibilities
Content Marketing:
Conduct market and topic research to identify emerging trends and inform content direction. Develop and refine proactive expert lists to support commercial and client-facing initiatives. Create high quality Sector Snapshots that communicate industry themes, shifts, and opportunities. Edit and enhance Seminar products including Transcripts, Summaries, and Slide Decks to ensure clarity and narrative cohesion. Produce compelling case studies that highlight business impact and client success. Lead the end-to-end strategy, development, and execution of LinkedIn content to strengthen brand presence and engagement. Own day-to-day management of posts, scheduling, and content optimization. Grow follower base, impressions, and engagement using data-driven insights and iterative experimentation. Introduce best practices for social media governance, voice consistency, and performance tracking. Marketing Foundation & Growth
Build scalable marketing infrastructure, including content calendars, KPI dashboards, workflows, and governance processes. Strengthen brand identity through consistent messaging, design continuity, and thought leadership frameworks. Partner with Sales to develop marketing assets that support pipeline growth (one-pagers, outreach content, decks, etc.). Support CRM-aligned initiatives, campaign development, and audience segmentation to improve targeting and nurture flows. Identify and implement new tools, channels, or processes that improve marketing efficiency and performance. Requirements
Bachelor’s degree or equivalent B2B Content and/or Social Media marketing experience strongly preferred Commutable distance to either the Raleigh or Phoenix office Desired Characteristics
Ability to influence in the absence of direct reporting lines Demonstrated ability for critical thinking and problem solving Promote teamwork and collaboration Exceptional communication and presentation skills Engage, inspire, and motivate Why Join Us?
At VISASQ/COLEMAN, we are committed to your professional growth and success. Our employees are our most valuable assets, which is why we offer: Competitive Compensation:
A rewarding compensation package that includes a performance-based annual bonus. Excellent Health Benefits:
Comprehensive health coverage, with employer HSA contributions for those enrolled in a qualifying HDHP. 401K Contributions:
Planning for your future? We’ve got you covered. Flexible Working Environment:
Hybrid work policy allowing office or remote work. Generous Time Off:
Responsible Paid Time Off, sick days, and holidays. Parental Leave:
Time off to support and bond with your growing family. Ongoing Learning and Development:
Training aligned with core values to help you excel. Team Engagement:
Regular team outings and social events, with tenure gifts to celebrate your journey. Employer Provided Technology:
All necessary technology provided to facilitate your work. Corporate Social Responsibility Days:
Paid service days to give back to the community. Equal Opportunity Employer
VISASQ/COLEMAN is an equal opportunity employer. All employees are required to sign the company’s standard non-compete agreement as part of the employment condition.
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VISASQ/COLEMAN connects businesses with hard-to-find expertise through a global network of subject matter experts. Born from the merger of VisasQ and Coleman Research, the company offers tailored consulting solutions for consulting firms, asset management funds, and corporations seeking primary research insights. The organization aims to eliminate barriers to knowledge by enabling direct exchanges of critical insights and by leveraging an internal database of qualified experts and custom recruitment for each project. With offices in Phoenix, Raleigh, New York, Hong Kong, Singapore, London, Reading, and Japan, VISASQ/COLEMAN enables clients to navigate complex markets and gain a competitive edge. VISASQ/COLEMAN is currently seeking a Marketing Specialist to join our team in Raleigh, NC or Phoenix, AZ. This is a client-focused marketing role centered on strengthening relationships with existing clients through education, insight, and credibility-building content. In this role you will develop, execute, and optimize marketing initiatives that enhance brand awareness and strengthen market credibility. The position is ideal for a proactive, detail-oriented marketer who thrives in a high-growth environment, enjoys building from the ground up, and has a passion for producing high-quality, insight-driven content. You will develop and execute content strategies and manage social media initiatives to enhance brand visibility and drive sales growth. Reporting to the Director of Sales Operations, you will collaborate with Sales, Operations, and senior leadership to create consistent, compelling, and scalable marketing programs that support revenue objectives. Responsibilities
Content Marketing:
Conduct market and topic research to identify emerging trends and inform content direction. Develop and refine proactive expert lists to support commercial and client-facing initiatives. Create high quality Sector Snapshots that communicate industry themes, shifts, and opportunities. Edit and enhance Seminar products including Transcripts, Summaries, and Slide Decks to ensure clarity and narrative cohesion. Produce compelling case studies that highlight business impact and client success. Lead the end-to-end strategy, development, and execution of LinkedIn content to strengthen brand presence and engagement. Own day-to-day management of posts, scheduling, and content optimization. Grow follower base, impressions, and engagement using data-driven insights and iterative experimentation. Introduce best practices for social media governance, voice consistency, and performance tracking. Marketing Foundation & Growth
Build scalable marketing infrastructure, including content calendars, KPI dashboards, workflows, and governance processes. Strengthen brand identity through consistent messaging, design continuity, and thought leadership frameworks. Partner with Sales to develop marketing assets that support pipeline growth (one-pagers, outreach content, decks, etc.). Support CRM-aligned initiatives, campaign development, and audience segmentation to improve targeting and nurture flows. Identify and implement new tools, channels, or processes that improve marketing efficiency and performance. Requirements
Bachelor’s degree or equivalent B2B Content and/or Social Media marketing experience strongly preferred Commutable distance to either the Raleigh or Phoenix office Desired Characteristics
Ability to influence in the absence of direct reporting lines Demonstrated ability for critical thinking and problem solving Promote teamwork and collaboration Exceptional communication and presentation skills Engage, inspire, and motivate Why Join Us?
At VISASQ/COLEMAN, we are committed to your professional growth and success. Our employees are our most valuable assets, which is why we offer: Competitive Compensation:
A rewarding compensation package that includes a performance-based annual bonus. Excellent Health Benefits:
Comprehensive health coverage, with employer HSA contributions for those enrolled in a qualifying HDHP. 401K Contributions:
Planning for your future? We’ve got you covered. Flexible Working Environment:
Hybrid work policy allowing office or remote work. Generous Time Off:
Responsible Paid Time Off, sick days, and holidays. Parental Leave:
Time off to support and bond with your growing family. Ongoing Learning and Development:
Training aligned with core values to help you excel. Team Engagement:
Regular team outings and social events, with tenure gifts to celebrate your journey. Employer Provided Technology:
All necessary technology provided to facilitate your work. Corporate Social Responsibility Days:
Paid service days to give back to the community. Equal Opportunity Employer
VISASQ/COLEMAN is an equal opportunity employer. All employees are required to sign the company’s standard non-compete agreement as part of the employment condition.
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