Position Overview
The Amazon Digital Marketing Strategist is responsible for driving revenue growth, advertising efficiency, and retail excellence across Amazon and Walmart marketplaces in the U.S., Canada, and the U.K., with occasional exposure to additional marketplaces as the business expands. This role owns marketplace performance across advertising, catalog health, promotions, merchandising, and analytics.
Job Type Full-time
Description This position blends hands‑on execution with strategic analysis and plays a critical role in scaling marketplace revenue through disciplined optimization, forecasting, and experimentation. The Amazon Digital Marketing Strategist serves as the day‑to‑day owner of marketplace performance while partnering with Ecommerce, Finance, Product, Operations, Marketing, and external partners. This role is a lead individual contributor with responsibility for managing marketplace freelancers and agencies. The position reports to the Vice President of Ecommerce & Digital Strategy.
Key Responsibilities
Own revenue performance across Amazon and Walmart marketplaces, with accountability for ROAS, TACoS, and new‑to‑brand growth
Manage Amazon Ads programs, including Sponsored Products, Sponsored Brands, and Sponsored Display
Control budget pacing, optimization, keyword strategy, bidding, and campaign structure
Identify opportunities to improve ad efficiency, scale winning campaigns, and test new strategies
Conduct listing optimization across marketplaces, including titles, bullets, backend keywords, A+ content, and merchandising strategy
Manage keyword research, indexing, and SEO performance using marketplace tools and data
Own catalog health, including suppression fixes, variation setup, compliance issues, and listing accuracy
Plan and execute marketplace promotions, including coupons, deals, and tentpole events (Prime Day, T12, and other key moments)
Own forecasting, pacing, and performance tracking across marketplaces
Manage and coordinate marketplace freelancers and external agencies
Lead Amazon research meetings and provide data‑backed product recommendations
Partner with Marketing on creative asset needs and performance feedback
Collaborate cross‑functionally with Ecommerce, Finance, Product, and Operations teams
Create SOPs and documentation to support scalable marketplace operations
Provide backup support for customer service as needed
Build and maintain reports and dashboards to track revenue, advertising performance, NTB customers, and incrementality
Monitor weeks of coverage and sales velocity to support sales forecasting
Minimum Qualifications
Bachelor’s degree required
4+ years of hands‑on Amazon or marketplace experience
Proven experience managing Amazon ad programs with a minimum of $50K/month in spend
Experience managing marketplace revenue at a minimum of $5M annually
Technical & Soft Skills
Deep expertise in Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
Strong experience with keyword research and Amazon SEO tools (e.g., Helium 10 or similar platforms)
Proficiency in Vendor Central analytics, including Retail Analytics and SQP
Proficiency in Seller Central analytics and Business Reports
Strong forecasting and pacing skills, including weeks‑of‑coverage and demand planning models
Advanced Excel or Google Sheets skills for modeling, analysis, and reporting
Strong experience analyzing promotional, deal, and event performance
Comfortable operating in ambiguous, fast‑changing marketplace environments
Strong written and verbal communication skills
Deep understanding of Amazon merchandising with strong attention to detail
Work Environment & Physical Requirements
Hybrid work environment (four days per week in office, one day remote)
Light travel, which may include attending one to two industry conferences per year
Salary Description $90,000 - $92,000, w/ structured bonus plan
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Job Type Full-time
Description This position blends hands‑on execution with strategic analysis and plays a critical role in scaling marketplace revenue through disciplined optimization, forecasting, and experimentation. The Amazon Digital Marketing Strategist serves as the day‑to‑day owner of marketplace performance while partnering with Ecommerce, Finance, Product, Operations, Marketing, and external partners. This role is a lead individual contributor with responsibility for managing marketplace freelancers and agencies. The position reports to the Vice President of Ecommerce & Digital Strategy.
Key Responsibilities
Own revenue performance across Amazon and Walmart marketplaces, with accountability for ROAS, TACoS, and new‑to‑brand growth
Manage Amazon Ads programs, including Sponsored Products, Sponsored Brands, and Sponsored Display
Control budget pacing, optimization, keyword strategy, bidding, and campaign structure
Identify opportunities to improve ad efficiency, scale winning campaigns, and test new strategies
Conduct listing optimization across marketplaces, including titles, bullets, backend keywords, A+ content, and merchandising strategy
Manage keyword research, indexing, and SEO performance using marketplace tools and data
Own catalog health, including suppression fixes, variation setup, compliance issues, and listing accuracy
Plan and execute marketplace promotions, including coupons, deals, and tentpole events (Prime Day, T12, and other key moments)
Own forecasting, pacing, and performance tracking across marketplaces
Manage and coordinate marketplace freelancers and external agencies
Lead Amazon research meetings and provide data‑backed product recommendations
Partner with Marketing on creative asset needs and performance feedback
Collaborate cross‑functionally with Ecommerce, Finance, Product, and Operations teams
Create SOPs and documentation to support scalable marketplace operations
Provide backup support for customer service as needed
Build and maintain reports and dashboards to track revenue, advertising performance, NTB customers, and incrementality
Monitor weeks of coverage and sales velocity to support sales forecasting
Minimum Qualifications
Bachelor’s degree required
4+ years of hands‑on Amazon or marketplace experience
Proven experience managing Amazon ad programs with a minimum of $50K/month in spend
Experience managing marketplace revenue at a minimum of $5M annually
Technical & Soft Skills
Deep expertise in Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
Strong experience with keyword research and Amazon SEO tools (e.g., Helium 10 or similar platforms)
Proficiency in Vendor Central analytics, including Retail Analytics and SQP
Proficiency in Seller Central analytics and Business Reports
Strong forecasting and pacing skills, including weeks‑of‑coverage and demand planning models
Advanced Excel or Google Sheets skills for modeling, analysis, and reporting
Strong experience analyzing promotional, deal, and event performance
Comfortable operating in ambiguous, fast‑changing marketplace environments
Strong written and verbal communication skills
Deep understanding of Amazon merchandising with strong attention to detail
Work Environment & Physical Requirements
Hybrid work environment (four days per week in office, one day remote)
Light travel, which may include attending one to two industry conferences per year
Salary Description $90,000 - $92,000, w/ structured bonus plan
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