Role Overview
The Content & Social Manager executes The Athletic Clubs' social and content strategy across all platforms—translating brand direction from the Director of Marketing into consistent, high-quality, on‑brand content that drives engagement, intent, and real community connection. This role owns day‑to‑day content production, publishing, community management, and reporting. You operationalize The AC's voice in the wild — ensuring the brand shows up consistently, credibly, and with relevance across studios, markets, and moments, pairing strong creativity with operational discipline.
Core Responsibilities Social & Content Execution
Execute social strategy across platforms (Instagram, TikTok, Reels) ensuring consistent voice and tone
Uphold brand standards across all content, ensuring alignment with The Athletic Club's visual and editorial guidelines
Act as a hands‑on creator — shooting, editing, and designing high‑quality, social‑first content independently that feels current, credible, and culturally relevant
Coordinate with studio teams and external creators (UGC) to source content while maintaining brand quality and consistency
Community & Campaign Support
Maintain professionalism and response‑time standards for DMs and comments, escalating sales or sensitive issues appropriately
Execute content for brand campaigns, seasonal moments, and new studio openings in partnership with Marketing and Ops
Partner with Growth Marketing to develop and iterate high‑performing creative for paid campaigns
Performance, Planning & Optimization
Maintain content calendars, production planning, and asset organization to ensure timely, high‑quality execution
Track engagement and performance signals, using data to refine formats, messaging, and creative direction
Requirements
3‑5 years of experience in content, social, or brand execution roles – ideally within fitness, hospitality or lifestyle brands
Hands‑on experience managing brand social accounts (not just personal pages)
Incredibly organized with the ability to manage multiple workflows
Comfortable executing under clear direction and guardrails
A strong written communicator with excellent editorial judgment
Familiar with short‑form video, UGC, and creator‑style content
Benefits
Compensation range: Base $70‑80k + 20% incentive
Generous medical, dental & vision coverage
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Core Responsibilities Social & Content Execution
Execute social strategy across platforms (Instagram, TikTok, Reels) ensuring consistent voice and tone
Uphold brand standards across all content, ensuring alignment with The Athletic Club's visual and editorial guidelines
Act as a hands‑on creator — shooting, editing, and designing high‑quality, social‑first content independently that feels current, credible, and culturally relevant
Coordinate with studio teams and external creators (UGC) to source content while maintaining brand quality and consistency
Community & Campaign Support
Maintain professionalism and response‑time standards for DMs and comments, escalating sales or sensitive issues appropriately
Execute content for brand campaigns, seasonal moments, and new studio openings in partnership with Marketing and Ops
Partner with Growth Marketing to develop and iterate high‑performing creative for paid campaigns
Performance, Planning & Optimization
Maintain content calendars, production planning, and asset organization to ensure timely, high‑quality execution
Track engagement and performance signals, using data to refine formats, messaging, and creative direction
Requirements
3‑5 years of experience in content, social, or brand execution roles – ideally within fitness, hospitality or lifestyle brands
Hands‑on experience managing brand social accounts (not just personal pages)
Incredibly organized with the ability to manage multiple workflows
Comfortable executing under clear direction and guardrails
A strong written communicator with excellent editorial judgment
Familiar with short‑form video, UGC, and creator‑style content
Benefits
Compensation range: Base $70‑80k + 20% incentive
Generous medical, dental & vision coverage
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