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Digital Marketing Manager

Reason Brand Inc, New York, New York, us, 10261

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In-person | 3 West 35th Street, New York City * Resumes without a portfolio link will be ignored * About the Role:

We’re a multi-brand streetwear fashion company seeking a results-driven Digital Marketing Manager to lead our e-commerce growth and elevate brand awareness across all digital platforms. The ideal candidate is equal parts analytical and creative — someone who knows the streetwear space, lives online, and can turn clicks into loyal customers. If you’re experienced with Shopify, paid search, and digital campaigns — and you love streetwear culture — this is your opportunity to drive real impact in a fast-moving fashion environment. What You’ll Do:

Develop and execute digital marketing strategies that align with company goals Manage performance marketing campaigns across Google, Meta, and other paid channels Oversee and optimize content across Shopify, social media, and email marketing Plan and execute weekly drops, sales, and promotions across multiple brands Create or direct graphics and short-form videos to boost engagement Track and analyze campaign performance; adjust strategies to improve ROI Collaborate with creative and product teams to maintain cohesive brand messaging Stay ahead of digital trends and identify new opportunities for growth What You Bring:

Proven experience in digital marketing, especially in performance and conversion optimization Hands-on experience with Shopify and e-commerce Strong understanding of streetwear, fashion culture, and youth-driven marketing Proficiency in Google Ads, Facebook Ads, and analytics tools Solid graphic design and video editing skills (Adobe Suite preferred) Strong analytical mindset and ability to make data-driven decisions Excellent communication and storytelling skills Self-starter who thrives in a fast-paced, collaborative environment

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