Social Media Manager
University of Arkansas at Little Rock, Little Rock, Arkansas, United States, 72208
UADA-Cooperative Extension Service is seeking a dynamic, creative and strategic Social Media Manager to join our Communications team. This full‑time position is for someone with a passion for storytelling through photo and video, strong editing and writing skills, and a keen eye for social media trends. The Social Media Manager plays a crucial role in communicating the UADA mission.
Type of Position:
Professional Staff - Project/Program Administration
Workstudy Position:
No
Job Type:
Regular
Institution Name:
Division of Agriculture of the University of Arkansas
Department:
Office of Communications Director
Qualifications Minimum Qualifications:
Bachelor’s degree is required.
Preferred Qualifications:
A bachelor's degree in Communications or related area is preferred.
Demonstrated experience in social media management
Professional experience managing Facebook, Instagram, Reels, X, Pinterest, YouTube and LinkedIn.
Proficiency with design tools (Canva, Adobe Creative Suite) and social scheduling tools (e.g. Social Pilot)
Excellent verbal and written communication skills
Ability to adapt content for diverse audiences
Strong photography and video editing skills
Experience creating videos (shooting and editing using smartphone) as well as knowledge and experience creating branded videos for social media and digital media
Knowledge/awareness of WCAG accessibility standards
Experience with paid ads and boosted posts in all social media platforms
Positive and collaborative work ethic
Knowledge, Skills and Abilities:
Design: Able to create visually appealing posts.
Excellent interpersonal and communication skills; must be a strong writer and editor with an eye for detail.
Ability to multi‑task
Project management skills: Effective planning, organization, and prioritization of social media posts and projects.
Analytical skills: Ability to interpret analytics and make informed decisions based on user insights.
Able to teach basics for creating, updating, and managing social media accounts.
Must submit a portfolio and/or link to previously produced social media content.
Duties
Write, edit, design, and publish engaging and accessible content daily (original text, photos, videos, graphics) that meets platform‑specific requirements on all Extension social media platforms.
Oversee social media strategy and execution, including content planning, execution, collaboration with team members, and day‑to‑day engagement with followers.
Communicate with followers and respond to queries in a timely manner.
Oversee design of social media accounts (e.g., Facebook timeline cover, profile pictures and branded images).
Analyze performance metrics for social media campaigns, using insights to refine strategy and improve engagement and reach.
Schedule content in advance to ensure consistent posting.
Provide technical support and assistance with employees’ social media (troubleshooting, strategy advisement, account registry, analytics).
Maintain social media governance process and recommend best practices for employee social media business accounts.
Plan and conduct regular social media training for employees.
Attend major Division events for social media coverage.
Monitor analytics regularly and collaborate on content with news writers.
Research and recommend trending social media platforms for use by Extension business accounts.
Additional Information Full‑time remote work is not available for this position.
Salary Information:
Commensurate with education and experience.
Required Documents to Apply:
Cover Letter/Letter of Application, Resume.
Recruitment Contact Information:
Tracy Courage Dir of Communications tcourage@uada.edu 501-658-2044
All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS.
Please do not send to listed recruitment contact.
Pre‑employment Screening Requirements Motor Vehicle Reports Check. The University of Arkansas System Division of Agriculture may conduct pre‑employment background checks on certain positions for applicants being considered for employment. The background checks may include a criminal background check and a sex offender registry check. Required checks are identified in the position listing. A criminal background check or arrest pending adjudication information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a consistent, non‑discriminatory manner consistent with the state and federal law.
The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual orientation, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.
Persons must have proof of legal authority to work in the United States on the first day of employment.
All application information is subject to public disclosure under the Arkansas Freedom of Information Act.
Constant Physical Activity:
Hearing, Manipulate items with fingers, including keyboarding, Repetitive Motion, Sitting, Talking
Frequent Physical Activity:
Hearing, Manipulate items with fingers, including keyboarding, N/A, Sitting
Occasional Physical Activity:
Driving, N/A, Reaching, Standing, Stooping, Talking, Walking
Benefits Eligible:
Yes
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Type of Position:
Professional Staff - Project/Program Administration
Workstudy Position:
No
Job Type:
Regular
Institution Name:
Division of Agriculture of the University of Arkansas
Department:
Office of Communications Director
Qualifications Minimum Qualifications:
Bachelor’s degree is required.
Preferred Qualifications:
A bachelor's degree in Communications or related area is preferred.
Demonstrated experience in social media management
Professional experience managing Facebook, Instagram, Reels, X, Pinterest, YouTube and LinkedIn.
Proficiency with design tools (Canva, Adobe Creative Suite) and social scheduling tools (e.g. Social Pilot)
Excellent verbal and written communication skills
Ability to adapt content for diverse audiences
Strong photography and video editing skills
Experience creating videos (shooting and editing using smartphone) as well as knowledge and experience creating branded videos for social media and digital media
Knowledge/awareness of WCAG accessibility standards
Experience with paid ads and boosted posts in all social media platforms
Positive and collaborative work ethic
Knowledge, Skills and Abilities:
Design: Able to create visually appealing posts.
Excellent interpersonal and communication skills; must be a strong writer and editor with an eye for detail.
Ability to multi‑task
Project management skills: Effective planning, organization, and prioritization of social media posts and projects.
Analytical skills: Ability to interpret analytics and make informed decisions based on user insights.
Able to teach basics for creating, updating, and managing social media accounts.
Must submit a portfolio and/or link to previously produced social media content.
Duties
Write, edit, design, and publish engaging and accessible content daily (original text, photos, videos, graphics) that meets platform‑specific requirements on all Extension social media platforms.
Oversee social media strategy and execution, including content planning, execution, collaboration with team members, and day‑to‑day engagement with followers.
Communicate with followers and respond to queries in a timely manner.
Oversee design of social media accounts (e.g., Facebook timeline cover, profile pictures and branded images).
Analyze performance metrics for social media campaigns, using insights to refine strategy and improve engagement and reach.
Schedule content in advance to ensure consistent posting.
Provide technical support and assistance with employees’ social media (troubleshooting, strategy advisement, account registry, analytics).
Maintain social media governance process and recommend best practices for employee social media business accounts.
Plan and conduct regular social media training for employees.
Attend major Division events for social media coverage.
Monitor analytics regularly and collaborate on content with news writers.
Research and recommend trending social media platforms for use by Extension business accounts.
Additional Information Full‑time remote work is not available for this position.
Salary Information:
Commensurate with education and experience.
Required Documents to Apply:
Cover Letter/Letter of Application, Resume.
Recruitment Contact Information:
Tracy Courage Dir of Communications tcourage@uada.edu 501-658-2044
All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS.
Please do not send to listed recruitment contact.
Pre‑employment Screening Requirements Motor Vehicle Reports Check. The University of Arkansas System Division of Agriculture may conduct pre‑employment background checks on certain positions for applicants being considered for employment. The background checks may include a criminal background check and a sex offender registry check. Required checks are identified in the position listing. A criminal background check or arrest pending adjudication information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a consistent, non‑discriminatory manner consistent with the state and federal law.
The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual orientation, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.
Persons must have proof of legal authority to work in the United States on the first day of employment.
All application information is subject to public disclosure under the Arkansas Freedom of Information Act.
Constant Physical Activity:
Hearing, Manipulate items with fingers, including keyboarding, Repetitive Motion, Sitting, Talking
Frequent Physical Activity:
Hearing, Manipulate items with fingers, including keyboarding, N/A, Sitting
Occasional Physical Activity:
Driving, N/A, Reaching, Standing, Stooping, Talking, Walking
Benefits Eligible:
Yes
#J-18808-Ljbffr