Overview
This role will focus on promoting Savings products on paid social and supporting the enterprise’s Influencer Program. Participates in executing and maintaining the organization’s enterprise-wide social presence, including strategies for new platforms, content strategies for existing platforms, social governance and policies, paid social advertising, employer brand and talent acquisition strategies, employee advocacy, social intelligence, listening, reporting, and reputation management. Contribute to planning, developing, and implementing a long-term strategic plan supporting enterprise strategies, corporate marketing, and brand. Recommend campaign strategies to optimize visibility and maximize engagement. Implement and manage external and internal social media communications, analyze metrics, and report on performance. Work on assignments requiring considerable judgment and initiative, collaborating with senior strategists and leaders.
Responsibilities
Support the implementation and ongoing maintenance of a multi-year strategic plan to maximize the social audience’s awareness of, and favorability toward, Navy Federal’s brand while ensuring alignment with enterprise and department strategies
Assist in ensuring governance policies for all social media platforms are followed and adhere to the rules of engagement
Contribute input for the corporate social policy and eLearning module to provide guidance for team members, leaders, and stakeholders on appropriate social media use; collaborate with OGC and risk groups on the development and implementation of policy and collaterals
Support the implementation of the paid social advertising program and future marketing strategies aligned with industry peers
Support social engagement programs to encourage positive member and prospect interactions, user-generated content (UGC), and testimonials
Participate in developing business cases for establishing new social media channels or using new channel features (Stories, livestreaming, channel takeovers, etc.)
Participate in social media campaign plans and editorial calendars, collect and analyze data on performance and effectiveness against campaign goals and department objectives; assist in presenting insights and actionable enhancements to executive leaders
Support the implementation of social media campaigns to leverage product and service offerings to create new buying opportunities for members on all social media channels
Provide input to the development of the paid social advertising budget; assist in spend tracking and overall budget management
Participate in monitoring platforms to identify existing and emerging challenges (e.g. algorithm or targeting restrictions, etc.) or changes; define, develop, and execute effective strategies to resolve and support needs, opportunities, and solutions
Support and participate in a matrix of decision making and ensure integration of business and marketing strategic plans for all social media channels
Collaborate with internal and external stakeholders to ensure alignment of strategies and tactics, development and implementation of a performance and metrics framework and consistent analysis methodologies for measuring and reporting
Provide support in operationalizing social data across the enterprise to identify opportunities to maximize operational efficiency; provide strategic recommendations for process enhancements; and monitor for and report social media complaint trends and high priority escalations
Build and maintain partnerships with key business unit stakeholders and senior management across the organization to facilitate consistency in messaging, brand voice and ensure compliance with established social media policies and procedures
Participate in third-party vendor management activities; coordinate with Procurement, ETS, and InfoSec to regularly review vendors for performance, efficiency, and value; initiate requests for proposal (RFPs)
Assist in developing and presenting recommendations to ensure and/or improve favorable member experience to include appropriate tone, sentiment, and accurate messaging for external-facing content
Bring external perspective and ideas from relevant sources, and stay current with technology, government/policy impacts, industry best practices, and up-to-date competitive insights
Contribute to and implement social media compliance and security programs to meet corporate policies and requirements of the Consumer Financial Protection Bureau (CFPB), NCUA, and other regulatory agencies
Contribute complex input to division leadership for General Counsel, Compliance, Internal Audit, and other business unit responses to confidential/sensitive inquiries from regulatory agencies
Perform other duties as assigned
Qualifications
Bachelor’s Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
Working knowledge of social media channels, review sites, and emerging media
Working experience in developing and managing large corporate social media campaigns and related budgets
Effective skill with social media management systems (SMMS), employee advocacy tools, and paid social advertising platforms
Working knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies
Working knowledge of strategic planning/project management for marketing, advertising, or corporate communications
Exposure to thought leadership, initiative-taking, decision-making, and creativity solving business problems
Experience in presenting findings, research, analysis, conclusions, alternatives, and information clearly and concisely
Exposure in working with cross-functional, multi-dimensional teams and projects of the highest complexity, business risk, and with significant impact
Experience managing multiple priorities independently and/or in a team environment to achieve goals
Effective verbal and written communication skills
Effective organizational, planning and time management skills
Familiarity with media operations, specialized publications, and editorial practices
Effective skill in building strategic and execution-focused plans and alliances with partner leadership
Effective analytical skills to include summarizing information and clearly identifying key elements, patterns, results, or relationships staff, management, vendors, and members diplomatically and tactfully
Familiar with regulatory and financial regulations and compliance protocol
Advanced knowledge of Navy Federal’s functions, philosophy, operations, and organizational objectives
Desired Qualifications
Experience with influencer marketing or financial product promotion
Master’s Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
Hours Monday - Friday, 8:30AM - 5:00PM
Location 820 Follin Lane, Vienna, VA 22180
About Us Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
Fortune 100 Best Companies to Work For 2025
Yello and WayUp Top 100 Internship Programs
Computerworld® Best Places to Work in IT
Newsweek Most Loved Workplaces
2025 PEOPLE® Companies That Care
Newsweek Most Trustworthy Companies in America
Military Times 2025 Best for Vets Employers
Best Companies for Latinos to Work for 2025
Forbes® 2025 America's Best Large Employers
Forbes® 2025 America's Best Employers for New Grads
Forbes® 2025 America's Best Employers for Tech Workers
2025 RippleMatch Campus Forward Award Winner for Overall Excellence
Military.com Top Military Spouse Employers 2025
2025 Handshake Early Talent Award
Equal Employment Opportunity All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at medicalaccommodations@navyfederal.org or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.
Disclaimers Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.
Protect Yourself from Job Scams Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
#J-18808-Ljbffr
Responsibilities
Support the implementation and ongoing maintenance of a multi-year strategic plan to maximize the social audience’s awareness of, and favorability toward, Navy Federal’s brand while ensuring alignment with enterprise and department strategies
Assist in ensuring governance policies for all social media platforms are followed and adhere to the rules of engagement
Contribute input for the corporate social policy and eLearning module to provide guidance for team members, leaders, and stakeholders on appropriate social media use; collaborate with OGC and risk groups on the development and implementation of policy and collaterals
Support the implementation of the paid social advertising program and future marketing strategies aligned with industry peers
Support social engagement programs to encourage positive member and prospect interactions, user-generated content (UGC), and testimonials
Participate in developing business cases for establishing new social media channels or using new channel features (Stories, livestreaming, channel takeovers, etc.)
Participate in social media campaign plans and editorial calendars, collect and analyze data on performance and effectiveness against campaign goals and department objectives; assist in presenting insights and actionable enhancements to executive leaders
Support the implementation of social media campaigns to leverage product and service offerings to create new buying opportunities for members on all social media channels
Provide input to the development of the paid social advertising budget; assist in spend tracking and overall budget management
Participate in monitoring platforms to identify existing and emerging challenges (e.g. algorithm or targeting restrictions, etc.) or changes; define, develop, and execute effective strategies to resolve and support needs, opportunities, and solutions
Support and participate in a matrix of decision making and ensure integration of business and marketing strategic plans for all social media channels
Collaborate with internal and external stakeholders to ensure alignment of strategies and tactics, development and implementation of a performance and metrics framework and consistent analysis methodologies for measuring and reporting
Provide support in operationalizing social data across the enterprise to identify opportunities to maximize operational efficiency; provide strategic recommendations for process enhancements; and monitor for and report social media complaint trends and high priority escalations
Build and maintain partnerships with key business unit stakeholders and senior management across the organization to facilitate consistency in messaging, brand voice and ensure compliance with established social media policies and procedures
Participate in third-party vendor management activities; coordinate with Procurement, ETS, and InfoSec to regularly review vendors for performance, efficiency, and value; initiate requests for proposal (RFPs)
Assist in developing and presenting recommendations to ensure and/or improve favorable member experience to include appropriate tone, sentiment, and accurate messaging for external-facing content
Bring external perspective and ideas from relevant sources, and stay current with technology, government/policy impacts, industry best practices, and up-to-date competitive insights
Contribute to and implement social media compliance and security programs to meet corporate policies and requirements of the Consumer Financial Protection Bureau (CFPB), NCUA, and other regulatory agencies
Contribute complex input to division leadership for General Counsel, Compliance, Internal Audit, and other business unit responses to confidential/sensitive inquiries from regulatory agencies
Perform other duties as assigned
Qualifications
Bachelor’s Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
Working knowledge of social media channels, review sites, and emerging media
Working experience in developing and managing large corporate social media campaigns and related budgets
Effective skill with social media management systems (SMMS), employee advocacy tools, and paid social advertising platforms
Working knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies
Working knowledge of strategic planning/project management for marketing, advertising, or corporate communications
Exposure to thought leadership, initiative-taking, decision-making, and creativity solving business problems
Experience in presenting findings, research, analysis, conclusions, alternatives, and information clearly and concisely
Exposure in working with cross-functional, multi-dimensional teams and projects of the highest complexity, business risk, and with significant impact
Experience managing multiple priorities independently and/or in a team environment to achieve goals
Effective verbal and written communication skills
Effective organizational, planning and time management skills
Familiarity with media operations, specialized publications, and editorial practices
Effective skill in building strategic and execution-focused plans and alliances with partner leadership
Effective analytical skills to include summarizing information and clearly identifying key elements, patterns, results, or relationships staff, management, vendors, and members diplomatically and tactfully
Familiar with regulatory and financial regulations and compliance protocol
Advanced knowledge of Navy Federal’s functions, philosophy, operations, and organizational objectives
Desired Qualifications
Experience with influencer marketing or financial product promotion
Master’s Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
Hours Monday - Friday, 8:30AM - 5:00PM
Location 820 Follin Lane, Vienna, VA 22180
About Us Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
Fortune 100 Best Companies to Work For 2025
Yello and WayUp Top 100 Internship Programs
Computerworld® Best Places to Work in IT
Newsweek Most Loved Workplaces
2025 PEOPLE® Companies That Care
Newsweek Most Trustworthy Companies in America
Military Times 2025 Best for Vets Employers
Best Companies for Latinos to Work for 2025
Forbes® 2025 America's Best Large Employers
Forbes® 2025 America's Best Employers for New Grads
Forbes® 2025 America's Best Employers for Tech Workers
2025 RippleMatch Campus Forward Award Winner for Overall Excellence
Military.com Top Military Spouse Employers 2025
2025 Handshake Early Talent Award
Equal Employment Opportunity All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at medicalaccommodations@navyfederal.org or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.
Disclaimers Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.
Protect Yourself from Job Scams Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
#J-18808-Ljbffr