Marketing Director

Waldrep Wall Babcock & Bailey PLLC is seeking a Marketing Director to join either our Winston‑Salem, NC or Raleigh, NC office. Ideal candidates must have a minimum of three years of experience in a similar position, preferably in a professional services environment, and be self‑motivated, resourceful, organized, and willing to work both independently and collaboratively to accomplish their goals. This is a full‑time (37.5 hours/week) role eligible for hybrid scheduling with a two‑day per week in office minimum. Salary commensurate with experience; generous benefits. It is the policy of Waldrep Wall Babcock & Bailey PLLC to administer all employment activities without discrimination because of race, sex, age, religion, national origin, disability, sexual orientation, gender identity or veteran status in accordance with all local, state, national laws, executive orders, regulations, and guidelines.

Job Responsibilities

Create and post Firm news/events to LinkedIn (10‑15 posts each month)

Create and post Firm news/events on Firm website

Media placements for significant announcements/news (Triad Business Journal and Triangle Business Journal)

Assist the Firm with marketing strategy for potential clients and referral sources (e.g., select CPA firms as referral sources)

Lead monthly Marketing Committee meetings

Meet with all attorneys regularly to identify goals for individual marketing/business development plans

Facilitate preparation of annual Marketing Budget

Manage edits and updates to Firm website, including SEO work and Google Business Listing maintenance

Create pitch materials for prospective clients

Create visual exhibits as needed for trials

Firm holiday card design/selection and mailing; both physical and electronic media

Holiday client gift coordination

Coordination of submissions to attorney rating agencies (Chambers, Best Lawyers, Super Lawyers, Legal Elite, etc.)

Identify opportunities for attorneys to showcase legal articles and place/post those articles in appropriate publications or online forums

Assist Firm in identifying and evaluating sponsorship opportunities

Create ads, media, and signage as needed for sponsorships, speaking engagements, Firm business, etc.

Coordinate production of branded materials and swag for gifts

Assist Managing Partners and Marketing Committee with related projects as needed

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