Enrollment Director
Heritage Oak Private Education, Cary, North Carolina, United States, 27518
Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country, with proven track records educating children through unique and carefully crafted curricula.
The Enrollment Director (ED) for Independent K-12 (IK12) Schools is accountable for the recruitment, enrollment, and retention of students for their school(s) and campus(es). The ED reports to the Lead Enrollment Director (LED) for their region and drives enrollment growth on their campus(es) in collaboration with other campus stakeholders. This position is responsible for developing and executing strategic initiatives to attract, enroll and retain students. As a key member of the school leadership team, the ED needs a passion for education, a data-driven mindset, and exceptional relationship-building skills. The ED works in close partnership with school leadership and their Regional Director to deliver enrollment growth in alignment with our Mission, Vision and Values.
This position will be based at our Raleigh or Cary Chesterbrook Academy campus
RESPONSIBILITIES
Drive new student enrollment to meet or exceed established enrollment KPIs
Partner closely with school leadership and operational leadership to drive enrollment funnel conversations and achieve enrollment targets and KPIs
Maintain accurate and up-to-date records in our CRM system while leveraging its features to track, analyze, inform and enhance the enrollment process
Create accurate enrollment projections by analyzing data, monitoring trends, and developing insights to support strategic decision-making
Partner with school leadership to develop, implement and support retention and re-enrollment activities
Effectively leverage resources to ensure prompt response to and effective handling of all inquiries
Manage the campus-based marketing and communications (including social media) in partnership with the Marketing and Communications team
Manage enrollment events from concept to implementation
Provide on-going consultation to prospective students, applicants and families
Deliver effective in-person campus tours along with follow-up touchpoints that result in applications and enrollments
Ensure that administrative activities are completed in accordance with prescribed SOPs and timelines. These activities include but are not limited to:
the application process
student assessments
completion of enrollment
Increase awareness of your campus(es) admissions through outreach, which includes building relationships with local companies, organizations, feeder schools, associations, communities, and currently enrolled and new families
Regularly evaluate resources and demand to establish appropriate prioritization of work, allocation of support resources, and effective time management to deliver optimal results
Quickly identify and resolve any issues or challenges that arise in the enrollment process to ensure a positive experience for all stakeholders
Demonstrate professional behavior, including discretion, good judgment and integrity
EXPECTATIONS
Attend to and manage all aspects of the new enrollment funnel process for the assigned campus(es) and ensure that all actions are taken in accordance with the Enrollment SOP. Enrollment funnel activities include, but are not limited to:
Prospect engagement
Inquiry communication and follow-up
Tour scheduling & delivery
Conversion to application
Post-application follow-up
Contract delivery and follow-up
Meet or exceed established enrollment targets in collaboration with campus and school operations leadership
Create and maintain a campus-based recruitment and communication plan including the management of social media
ESSENTIAL SKILLS & EXPERIENCE Experience
At least 3 years in a sales or lead conversion role with KPI accountability.
Bachelor’s degree in business, education, or a related field.
Proven success in high-ticket conversion activities; education sector experience is a plus.
Qualifications
Adaptability in a fast-paced and evolving environment
Track record of creative problem-solving
Strong lead conversion expertise
Track record of effective use and stewardship of data
Excellent communication skills
Strategic and decisive mindset with the ability to manage priorities effectively
Communication & Interpersonal Skills
Ability to present and communicate clearly and concisely to all levels of professionals, including Senior Leadership
Exhibits interpersonal skills for creating productive working relationships with various stakeholders
Exhibits and fosters transparency in all interactions
Demonstrated ability to manage conflict in the workplace by effectively applying conflict resolution strategies and confronting issues as they arise
Remain accessible and responsive to all members of the SEG community
Use technology systems to communicate with members of the SEG community effectively
Benefits
Full medical, dental, and vision coverage
401(k) with company match
Flexible spending accounts (FSA)
Tuition remission for employees’ children
Continued education tuition savings through our university partners
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction.
Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively “Company”) is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.
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The Enrollment Director (ED) for Independent K-12 (IK12) Schools is accountable for the recruitment, enrollment, and retention of students for their school(s) and campus(es). The ED reports to the Lead Enrollment Director (LED) for their region and drives enrollment growth on their campus(es) in collaboration with other campus stakeholders. This position is responsible for developing and executing strategic initiatives to attract, enroll and retain students. As a key member of the school leadership team, the ED needs a passion for education, a data-driven mindset, and exceptional relationship-building skills. The ED works in close partnership with school leadership and their Regional Director to deliver enrollment growth in alignment with our Mission, Vision and Values.
This position will be based at our Raleigh or Cary Chesterbrook Academy campus
RESPONSIBILITIES
Drive new student enrollment to meet or exceed established enrollment KPIs
Partner closely with school leadership and operational leadership to drive enrollment funnel conversations and achieve enrollment targets and KPIs
Maintain accurate and up-to-date records in our CRM system while leveraging its features to track, analyze, inform and enhance the enrollment process
Create accurate enrollment projections by analyzing data, monitoring trends, and developing insights to support strategic decision-making
Partner with school leadership to develop, implement and support retention and re-enrollment activities
Effectively leverage resources to ensure prompt response to and effective handling of all inquiries
Manage the campus-based marketing and communications (including social media) in partnership with the Marketing and Communications team
Manage enrollment events from concept to implementation
Provide on-going consultation to prospective students, applicants and families
Deliver effective in-person campus tours along with follow-up touchpoints that result in applications and enrollments
Ensure that administrative activities are completed in accordance with prescribed SOPs and timelines. These activities include but are not limited to:
the application process
student assessments
completion of enrollment
Increase awareness of your campus(es) admissions through outreach, which includes building relationships with local companies, organizations, feeder schools, associations, communities, and currently enrolled and new families
Regularly evaluate resources and demand to establish appropriate prioritization of work, allocation of support resources, and effective time management to deliver optimal results
Quickly identify and resolve any issues or challenges that arise in the enrollment process to ensure a positive experience for all stakeholders
Demonstrate professional behavior, including discretion, good judgment and integrity
EXPECTATIONS
Attend to and manage all aspects of the new enrollment funnel process for the assigned campus(es) and ensure that all actions are taken in accordance with the Enrollment SOP. Enrollment funnel activities include, but are not limited to:
Prospect engagement
Inquiry communication and follow-up
Tour scheduling & delivery
Conversion to application
Post-application follow-up
Contract delivery and follow-up
Meet or exceed established enrollment targets in collaboration with campus and school operations leadership
Create and maintain a campus-based recruitment and communication plan including the management of social media
ESSENTIAL SKILLS & EXPERIENCE Experience
At least 3 years in a sales or lead conversion role with KPI accountability.
Bachelor’s degree in business, education, or a related field.
Proven success in high-ticket conversion activities; education sector experience is a plus.
Qualifications
Adaptability in a fast-paced and evolving environment
Track record of creative problem-solving
Strong lead conversion expertise
Track record of effective use and stewardship of data
Excellent communication skills
Strategic and decisive mindset with the ability to manage priorities effectively
Communication & Interpersonal Skills
Ability to present and communicate clearly and concisely to all levels of professionals, including Senior Leadership
Exhibits interpersonal skills for creating productive working relationships with various stakeholders
Exhibits and fosters transparency in all interactions
Demonstrated ability to manage conflict in the workplace by effectively applying conflict resolution strategies and confronting issues as they arise
Remain accessible and responsive to all members of the SEG community
Use technology systems to communicate with members of the SEG community effectively
Benefits
Full medical, dental, and vision coverage
401(k) with company match
Flexible spending accounts (FSA)
Tuition remission for employees’ children
Continued education tuition savings through our university partners
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction.
Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively “Company”) is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.
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