Customer Marketing Associate – Messaging
New York City Marketing
THE POSITION Our roster has an opening with your name on it
FanDuel is looking for a sharp, culturally fluent Associate, Customer Messaging to help shape how we speak to customers across our owned CRM channels. This role sits at the intersection of copywriting, brand, personalization, and experimentation. You’ll write compelling, high-impact messages that not only drive customer intent in the moment, but also helps us learn what great CRM messaging looks and feels like and how it should evolve over time. You’ll partner closely with Lifecycle Strategy, CRM Ops, Go-To-Market, Creative, and Experimentation teams to bring our brand to life in a way that feels timely and relevant to our customers. If you’re obsessed with language, sports, culture, and understanding what makes people click, tap, and come back – this role is for you.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN Everyone on our team has a part to play
Craft high-impact messages for all CRM channels that help reduce friction and build trust with customers
Apply FanDuel Predicts’ brand voice and messaging strategy consistently across all CRM touchpoints
Translate promotions, product updates, and key sporting and cultural moments into compelling customer-facing narratives
Bring personalization strategies to life through messages that feel relevant, not templated
Analyze performance data to identify messaging patterns that drive customer engagement
Partner with Go-to-Market to ensure messaging aligns with broader brand and campaign narratives
Work closely with the Customer Marketing Experimentation team to ideate on and integrate learnings from messaging tests
Coordinate with CRM Ops to bring campaigns to life from brief through execution
Collaborate with stakeholders to understand business objectives and translate them into customer-first messages
THE STATS What we're looking for in our next teammate
1-2 years of experience in copywriting, CRM, content marketing, or a related field
An avid sports fan with a pulse on culture, trends, and moments that matter to our customers
Curiosity about what motivates customer behavior and eager to test, learn, and iterate
Organized, detail-oriented, and able to manage multiple workstreams at once
A strong writer who is comfortable working within constraints – especially short-form, performance-driven copy
Familiarity with A/B testing or experimentation concepts
Strong instincts around tone, voice, and audience relevance
Ability to turn insights into actionable copy recommendations
Knowledge of sports and/or experience working within a heavily regulated industry is a plus
Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.
ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here:
FanDuel Total Rewards
. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please emailBenefits@fanduel.com .
The applicable hourly range for this position is $35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#J-18808-Ljbffr
THE POSITION Our roster has an opening with your name on it
FanDuel is looking for a sharp, culturally fluent Associate, Customer Messaging to help shape how we speak to customers across our owned CRM channels. This role sits at the intersection of copywriting, brand, personalization, and experimentation. You’ll write compelling, high-impact messages that not only drive customer intent in the moment, but also helps us learn what great CRM messaging looks and feels like and how it should evolve over time. You’ll partner closely with Lifecycle Strategy, CRM Ops, Go-To-Market, Creative, and Experimentation teams to bring our brand to life in a way that feels timely and relevant to our customers. If you’re obsessed with language, sports, culture, and understanding what makes people click, tap, and come back – this role is for you.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN Everyone on our team has a part to play
Craft high-impact messages for all CRM channels that help reduce friction and build trust with customers
Apply FanDuel Predicts’ brand voice and messaging strategy consistently across all CRM touchpoints
Translate promotions, product updates, and key sporting and cultural moments into compelling customer-facing narratives
Bring personalization strategies to life through messages that feel relevant, not templated
Analyze performance data to identify messaging patterns that drive customer engagement
Partner with Go-to-Market to ensure messaging aligns with broader brand and campaign narratives
Work closely with the Customer Marketing Experimentation team to ideate on and integrate learnings from messaging tests
Coordinate with CRM Ops to bring campaigns to life from brief through execution
Collaborate with stakeholders to understand business objectives and translate them into customer-first messages
THE STATS What we're looking for in our next teammate
1-2 years of experience in copywriting, CRM, content marketing, or a related field
An avid sports fan with a pulse on culture, trends, and moments that matter to our customers
Curiosity about what motivates customer behavior and eager to test, learn, and iterate
Organized, detail-oriented, and able to manage multiple workstreams at once
A strong writer who is comfortable working within constraints – especially short-form, performance-driven copy
Familiarity with A/B testing or experimentation concepts
Strong instincts around tone, voice, and audience relevance
Ability to turn insights into actionable copy recommendations
Knowledge of sports and/or experience working within a heavily regulated industry is a plus
Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.
ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here:
FanDuel Total Rewards
. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please emailBenefits@fanduel.com .
The applicable hourly range for this position is $35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#J-18808-Ljbffr