Job Description
Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity
Brookdale Senior Living is hiring a Social Media Specialist to join our growing team!
Full time Monday - Friday in office (not remote)
This position will support our communities' social media content.
Duties Include: Review Social Media content daily Offer constructive feedback to editors Engage with audiences by responding to comments or inquiries Creating and curating content Ensure compliance with content standards and guidelines Experience Required:
Bachelor's Degree in Journalism, Communications, Graphic Design, Marketing or Advertising Managing daily social media content Knowledge of best practices across social media platforms Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
Full Time Benefits Eligibility
Medical, Dental, Vision insurance 401(k) Early access to earned wages for hourly associates (outside of CA) Paid Time Off Paid holidays Company provided life insurance Adoption benefit Disability (short and long term) Tuition reimbursement Base pay in range will be determined by applicant's skills and experience.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The application window is anticipated to close within 30 days of the date of the posting.
Responsibilities
Owner of Brookdale's corporate social media channels, including Facebook, Twitter, LinkedIn, YouTube, and Instagram, assists with compliance, governance and training for overall company social media program, and acts as social media subject matter expert for Brookdale communities' local social media channels. Strategic owner of corporate social media channels, providing insight and guidance into best practices for channel use. Using analytical data and social media best practice knowledge, provides input to content creators by understanding channels' audience, usage and output for maximum engagement. Creates outbound marketing content from the overall strategic content marketing plan, specific to channels and makes recommendations for improving attention and engagement based on performance data. Develops and maintains social media content calendars for each channel, following the plan outlined and stays abreast of trending content that is relevant to the intended audience and acting upon when appropriate. Writes social media posts and schedules content to publish on channels that encourage readers to share the content within their social networks for maximum impact. Implements creative strategies to promote the organization's business through social media, supporting the brand with storytelling. Monitors social media audience's engagement with brand content and supports senior living advisors with responding to customer service issues, makes recommendations on handling negative comments and guides conversations with customers at the national and local levels. Supports senior living advisors inbound messages across social media platforms and, if warranted, alerts appropriate associates to negative social media posts for resolution across the enterprise. Provides governance and social media certifications to less experienced Facebook editors in communities. Regularly presents training sessions on social media best practices to the field and provides expectation of authentic content. Provides additional training as requested. Provides local community Facebook editors with branded content to be shared on local community Facebook pages, sets guidelines for community-generated content and approves locally created content to ensure alignment with the brand. Monitors community Facebook pages for compliance and activity levels, enforces standards, and makes recommendations for non-compliant pages. Routinely assesses social media channel analytics, provides analysis and makes recommendations for continuous improvement. Assists with the assessment of implementation options based on continuously evolving social media platforms and recommends the most appropriate processes.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/ her supervisor.
Qualifications
Minimum Requirements
Bachelor's Degree in Graphic Design, Advertising Design, Marketing, or other related field required. Two years of experience in Graphic Design or Advertising Design and/or social media preferred. Experience with social media management and reporting software like Sprinklr Additional years of relevant experience can be substituted for the education requirement on a year for year basis. Certifications, Licenses, and other Special Requirements
None
Physical Demands and Working Conditions
Standing Requires interaction with co-workers, residents or vendors Walking Sitting Occasional weekend, evening or night work if needed to ensure shift coverage Use hands and fingers to handle or feel Reach with hands and arms Stoop, kneel, crouch, or crawl Talk or hear Ability to lift: Up to 25 pounds Requires Travel: Occasionally Vision Brookdale is an equal opportunity employer and a drug-free workplace.
About Us
Brookdale is a Great Place to Be :
Gracious hospitality and neighborliness for our residents and families. Home-like feel and all-around comfort for residents and visiting family members. Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings. Industry leader in clinical care. Nationwide company with over 675 communities, offering many opportunities to grown and learn as a sales professional. Extensive corporate support including a robust training program.
Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity
Brookdale Senior Living is hiring a Social Media Specialist to join our growing team!
Full time Monday - Friday in office (not remote)
This position will support our communities' social media content.
Duties Include: Review Social Media content daily Offer constructive feedback to editors Engage with audiences by responding to comments or inquiries Creating and curating content Ensure compliance with content standards and guidelines Experience Required:
Bachelor's Degree in Journalism, Communications, Graphic Design, Marketing or Advertising Managing daily social media content Knowledge of best practices across social media platforms Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
Full Time Benefits Eligibility
Medical, Dental, Vision insurance 401(k) Early access to earned wages for hourly associates (outside of CA) Paid Time Off Paid holidays Company provided life insurance Adoption benefit Disability (short and long term) Tuition reimbursement Base pay in range will be determined by applicant's skills and experience.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The application window is anticipated to close within 30 days of the date of the posting.
Responsibilities
Owner of Brookdale's corporate social media channels, including Facebook, Twitter, LinkedIn, YouTube, and Instagram, assists with compliance, governance and training for overall company social media program, and acts as social media subject matter expert for Brookdale communities' local social media channels. Strategic owner of corporate social media channels, providing insight and guidance into best practices for channel use. Using analytical data and social media best practice knowledge, provides input to content creators by understanding channels' audience, usage and output for maximum engagement. Creates outbound marketing content from the overall strategic content marketing plan, specific to channels and makes recommendations for improving attention and engagement based on performance data. Develops and maintains social media content calendars for each channel, following the plan outlined and stays abreast of trending content that is relevant to the intended audience and acting upon when appropriate. Writes social media posts and schedules content to publish on channels that encourage readers to share the content within their social networks for maximum impact. Implements creative strategies to promote the organization's business through social media, supporting the brand with storytelling. Monitors social media audience's engagement with brand content and supports senior living advisors with responding to customer service issues, makes recommendations on handling negative comments and guides conversations with customers at the national and local levels. Supports senior living advisors inbound messages across social media platforms and, if warranted, alerts appropriate associates to negative social media posts for resolution across the enterprise. Provides governance and social media certifications to less experienced Facebook editors in communities. Regularly presents training sessions on social media best practices to the field and provides expectation of authentic content. Provides additional training as requested. Provides local community Facebook editors with branded content to be shared on local community Facebook pages, sets guidelines for community-generated content and approves locally created content to ensure alignment with the brand. Monitors community Facebook pages for compliance and activity levels, enforces standards, and makes recommendations for non-compliant pages. Routinely assesses social media channel analytics, provides analysis and makes recommendations for continuous improvement. Assists with the assessment of implementation options based on continuously evolving social media platforms and recommends the most appropriate processes.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/ her supervisor.
Qualifications
Minimum Requirements
Bachelor's Degree in Graphic Design, Advertising Design, Marketing, or other related field required. Two years of experience in Graphic Design or Advertising Design and/or social media preferred. Experience with social media management and reporting software like Sprinklr Additional years of relevant experience can be substituted for the education requirement on a year for year basis. Certifications, Licenses, and other Special Requirements
None
Physical Demands and Working Conditions
Standing Requires interaction with co-workers, residents or vendors Walking Sitting Occasional weekend, evening or night work if needed to ensure shift coverage Use hands and fingers to handle or feel Reach with hands and arms Stoop, kneel, crouch, or crawl Talk or hear Ability to lift: Up to 25 pounds Requires Travel: Occasionally Vision Brookdale is an equal opportunity employer and a drug-free workplace.
About Us
Brookdale is a Great Place to Be :
Gracious hospitality and neighborliness for our residents and families. Home-like feel and all-around comfort for residents and visiting family members. Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings. Industry leader in clinical care. Nationwide company with over 675 communities, offering many opportunities to grown and learn as a sales professional. Extensive corporate support including a robust training program.