Principal Salesforce Architect - Data and Marketing Cloud

Your Role The Transformation Platform Strategy & Operations team is pivotal in defining and governing a robust technical architecture that facilitates scalable, secure, and data-driven customer engagement within the organization. The Principal Salesforce Architect will play a key role under the guidance of the Senior Manager of Product Management. In this dynamic role, you will lead the design and delivery of sophisticated Salesforce solutions tailored for Blue Shield of California. This position demands extensive platform knowledge across the enterprise, with a strong focus on Data Cloud, Marketing Cloud Engagement, and Marketing Cloud Personalization. Additionally, you will leverage your expertise in APIs, Apex, Lightning, mobile development, and integration/ETL technologies. Your Knowledge and Experience Over 8 years of experience in Product Management, Management Consulting, or Entrepreneurship, demonstrating mastery-level knowledge in your field is essential. A BA/BS in Business, Finance, Economics, Public Health, or Information Technology is required. A graduate degree (e.g., MBA) is highly desirable; relevant certifications (e.g., PMP, Lean, SAFE, CSPO) are preferred. Extensive hands-on experience with Salesforce Data Cloud, particularly in defining Data Model Objects (DMOs), Data Stream configuration, and Identity Resolution rules. Comprehensive knowledge of Marketing Cloud Engagement tools (Journey Builder, Automation Studio, Contact Builder) and Marketing Cloud Personalization (Templates, Campaigns, Sitemap development). Capability to understand systems architecture and design high-performance, scalable solutions. Familiarity with platform authentication patterns (SAML, SSO, OAuth) and Marketing Cloud Connect configuration. Strong grasp of environment management, release management, code versioning best practices, and deployment methodologies. Preferred active Salesforce certifications include: Salesforce Data Cloud Consultant, Marketing Cloud Consultant, or Marketing Cloud Personalization Accredited Professional. Expertise in defining system architecture landscapes, recognizing gaps between current and ideal states, and delivering comprehensive solutions aimed at achieving business objectives.