We're looking for an experienced Director of Marketing to lead our marketing team at Armstrong. You'll develop and execute digital and traditional marketing strategies to acquire new customers and keep existing ones happy. This role combines strategic thinking with hands-on execution.Work with leadership to build a team (if there are skill set gaps) that will optimize our website to convert visitors into customers (improve conversion rates, reduce cart abandonment)Work with customer data platforms and CRM systems to personalize marketing **What We're Looking For:****Required Experience** Experience with marketing technology platforms (CRM, automation tools, analytics) Proven ability to manage budgets and deliver ROI Strong analytical skills and data-driven decision making Experience in telecommunications, fiber internet, cable, or subscription-based services Familiarity with customer data platforms (CDP) like Adobe or Klayvio CDPExperience with out-of-home marketing campaigns Knowledge of AI tools for marketing SQL or data visualization experience (Tableau, Looker, Power BI) You understand how to connect digital and offline marketing to deliver a seamless customer experience
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