Job Overview
The Product Commercialization Lead is accountable for driving the commercial success of both existing and new products. This involves collaborating with cross-functional teams to establish market positioning, value propositions, and go-to-market (GTM) strategies. As the orchestrator of product launch readiness, this role ensures that all commercial aspects—from pricing to customer segmentation—are optimized to enhance product adoption, revenue growth, and market visibility.
Responsibilities
Collaborate with Product Management, Pricing/Sales Operations, Sales, and Marketing Centers of Excellence (COEs) to create compelling product positioning, value propositions, and tailored training materials and marketing collateral.
Lead assessments and provide go/no-go recommendations for product launches, evaluating market readiness, commercial viability, and strategic alignment.
Develop and maintain a consolidated marketing plan for assigned products, ensuring consistency with overall business goals, and work with the Global Commercialization team to implement region-specific strategies.
Work closely with Product Management on new product development to meet launch readiness standards.
Ensure commercial readiness by aligning product-market fit with pricing strategies that support the product narrative and business objectives.
Manage customer segmentation for the product portfolio and devise GTM strategies by segment, including channels, while adhering to global standards and aligning with Global Commercialization, Sales, and Product teams.
Oversee the market model, including strategic forecasting (12-36 months), providing insights for resource allocation, market entry, and growth opportunities.
Streamline promotional workflows to eliminate pre-customer bottlenecks and enhance sales efficiency by collaborating with cross-functional teams to remove barriers and expedite time-to-market.
Required Skills / Qualifications / Certifications / Tech Stack
Essential
Bachelor's degree in Marketing, Business, Product Management, or a related field (or equivalent experience).
5+ years of experience in product commercialization, product marketing, or related roles, preferably in B2B or enterprise environments.
Proven track record of leading cross-functional commercialization projects and product launches.
Strong analytical skills, with experience in market modeling, forecasting, and performance measurement.
Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo), along with strong Excel and PowerPoint skills.
Exceptional written and verbal communication abilities, capable of creating engaging collateral and delivering executive-level updates.
Results-oriented, collaborative, and adept at working in fast-paced, dynamic environments.
Preferable
MBA or advanced degree.
Experience in convenience retail or managing enterprise product portfolios.
Familiarity with global product launches and regulatory/compliance considerations.
Fluency in English; additional languages are a plus.
Vontier partners with you and your family on your health and wellness journey. We provide a robust suite of health and wellness programs, including medical, dental, vision, disability, and life insurance. Our offerings include family planning support through Maven Clinic and chronic condition management resources like Livongo, alongside coverage for women's health and adult/elder care. We also offer paid parental leave, a generous 401(k) plan with matching contributions, and more. Paid time off includes up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.
Disclaimer:
Salary, compensation, and benefits information is accurate as of the date of this posting. Sick leave variations may apply based on local law. The company reserves the right to modify this information at any time, in accordance with applicable law. WHO IS GILBARCO VEEDER-ROOT Gilbarco Veeder-Root, a Vontier company, is the global technology leader for retail and commercial fueling operations. Our solutions encompass a wide range of integrated products from the forecourt to convenience stores and administrative locations. For over 150 years, we have established trust with our customers through long-term partnerships, unwavering support, and proven reliability, offering major product lines that include fuel dispensers, tank gauges, and fleet management systems. WHO IS VONTIER Vontier is a global industrial technology company focused on productivity, automation, and multi-energy technologies to support a rapidly evolving mobility ecosystem. Leveraging our market leadership, extensive expertise, and diverse portfolio, we deliver innovative, smart, and sustainable solutions that meet the needs of our customers and the world. Our culture fosters continuous improvement and innovation through the Vontier Business System embraced by colleagues worldwide. At Vontier, we empower you to steer your career toward success in a dynamic, innovative, and inclusive environment. We are dedicated to your personal growth, work-life balance, and collaboration, cultivating a culture where your contributions drive meaningful change. Our commitment to continuous learning allows creativity to blossom and ideas to evolve into impactful solutions for a sustainable future. Join our community of passionate professionals who work together to navigate challenges and seize opportunities. At Vontier, you're not on this journey alone—we equip you with the tools and support necessary to fuel your innovation, lead with impact, and thrive both personally and professionally. Together, let's enable the way the world moves!
Salary, compensation, and benefits information is accurate as of the date of this posting. Sick leave variations may apply based on local law. The company reserves the right to modify this information at any time, in accordance with applicable law. WHO IS GILBARCO VEEDER-ROOT Gilbarco Veeder-Root, a Vontier company, is the global technology leader for retail and commercial fueling operations. Our solutions encompass a wide range of integrated products from the forecourt to convenience stores and administrative locations. For over 150 years, we have established trust with our customers through long-term partnerships, unwavering support, and proven reliability, offering major product lines that include fuel dispensers, tank gauges, and fleet management systems. WHO IS VONTIER Vontier is a global industrial technology company focused on productivity, automation, and multi-energy technologies to support a rapidly evolving mobility ecosystem. Leveraging our market leadership, extensive expertise, and diverse portfolio, we deliver innovative, smart, and sustainable solutions that meet the needs of our customers and the world. Our culture fosters continuous improvement and innovation through the Vontier Business System embraced by colleagues worldwide. At Vontier, we empower you to steer your career toward success in a dynamic, innovative, and inclusive environment. We are dedicated to your personal growth, work-life balance, and collaboration, cultivating a culture where your contributions drive meaningful change. Our commitment to continuous learning allows creativity to blossom and ideas to evolve into impactful solutions for a sustainable future. Join our community of passionate professionals who work together to navigate challenges and seize opportunities. At Vontier, you're not on this journey alone—we equip you with the tools and support necessary to fuel your innovation, lead with impact, and thrive both personally and professionally. Together, let's enable the way the world moves!