If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!
At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.
Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.
Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.
To learn more about our company, please visit our website;
https://www.trulieve.com
Requisition ID: 17955
Remote Work Available: Yes
Digital Marketing Specialist
Department: Marketing
Reporting to: Digital Marketing Manager
Location: Must Live in Florida Required / Remote
Position Summary:
This role reports to the SW Senior Digital Marketing Specialist and supports the Digital Marketing team within the Trulieve Marketing Department. The position is responsible for planning and executing omni-channel CRM initiatives across email, SMS, push and mobile app messaging. Core responsibilities include managing promotional CRM campaigns, optimizing segmentation strategies, and building targeted customer audiences to support retention and engagement initiatives. This role will also develop and refine customer personas, design and execute end-to-end customer journeys, and leverage CRM insights to drive personalized messaging. Additional duties include coordinating localized communications, supporting product-relevant targeting strategies, ensuring adherence to brand guidelines, and collaborating with cross-functional and vendor partners daily.
Responsibilities:
- Weekly reporting of all marketing messaging and campaign performance.
- Execute daily branded messaging from our Customer Data Platform via email and text message marketing.
- Oversee and assist with CRM segmented messaging. Ensure we are building a targeted fence for our markets. Customers based on purchasing behaviors, demographics, and psychographics.
- This position will oversee tasks assigned to a team that assists with building email and text campaigns in the CRM
- Working with teams to build email/texts strategies for communication plans
- Creating copy for subject lines, preview messages, and text messages.
- Tracking campaigns to identify wins or gaps in strategy
- Implementing and executing automations and workflows in the CRM
- Work alongside our web content team to ensure our corporate websites (Content Management System), eCommerce, and promotional banners are accurately reflecting the Marketing promo calendar.
Skills and Qualifications:
- Bachelors degree preferred: Marketing, Advertising, IT, or similar.
- Digital Marketing experience 2-3 years.
- Flexibility of hours nights and weekends.
- Technology proficiency preferred (CRM/ESP).
- Belief in relationship building and working as part of a team to achieve goals/results.
- Organized, responsible, and flexible in a fast-paced growth environment.
Work Schedule:
- 40 hours weekly with flexible hours depending on business needs.
- Must be available to work occasional evenings, weekends, and holidays
Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.
Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.
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