The Chief Marketing Officer is the primary owner of top-line revenue and demand generation . This role is responsible for building, scaling, and optimizing the company’s long term growth and marketing engine across the funnel and media, in all sales channels . The CMO will also acts as GM of our digital business, while simultaneously shepherding our built-for-subscription growth org into a multi-channel, multi-category marketing org.
What you'll own
Top-Line Revenue & Growth
- End-to-end responsibility for revenue growth.
- Demand generation strategy across all categories and channels.
- Forecasting, targets, and performance reporting across all categories and channels.
- CAC, LTV, ROAS, conversion, retention, cohort health.
- Budget ownership for TOF and growth amplification.
Top of Funnel (TOF) Marketing
- TOF strategy and targets.
- Paid prospecting and awareness.
- Paid social, paid search (non-brand), upper-funnel video.
- Media planning, spend allocation, reach & frequency.
- Cost per session, consideration metrics.
- Funnel health from impression → visit → conversion.
E-Commerce/Digital Sales Vertical
- Digital product roadmap prioritization tied to revenue impact.
- Website & digital product performance.
- Digital merchandising, pricing and offer presentation.
- Conversion rate optimization (CRO).
- Personalization and segmentation.
- Experimentation velocity and learning loops, A/B and multivariate testing, testing infrastructure.
- Tertiary management of engineering team.
How this role works cross-functionally
- Partners with the CBO, who owns brand meaning, creative, product design, and People functions.
- Works with Brand Creative to translate brand expression into scalable, high-performing experiences.
- Partners with retail on multi-channel strategy, marketing-in-retail.
- Scales brand and product marketing initiatives through paid amplification.
- Enables Brand Marketing and GTM without redefining narrative or positioning.
- Ensures growth velocity without eroding trust or experience quality.
- CBO: What we sell & stand for. CMO: Drive demand against that. COO: Drive supply against that.
What we’ll love about you
We are looking for a leader who blends high-level commercial strategy with the tactical instincts of a builder. You are likely a CMO or Senior Marketing executive who has scaled a premium consumer or DTC business and thrives at the intersection of performance and brand vision.
- The Hybrid Expert: You possess deep digital fluency but understand that a premium brand lives beyond the screen. You are highly experienced in digital growth but recognize that a "100% digital-only" playbook isn’t enough for a multidimensional consumer brand.
- The Revenue Architect: You have a proven track record of scaling top-line revenue through aggressive Top-of-Funnel (TOF) strategies and relentless Conversion Rate Optimization (CRO).
- Digital Product Intuition: You have led experimentation and growth within digital products, treating the site experience as a living, breathing commercial engine.
- The Visionary Driver: You lead with speed, a desire to win, and a bias for action. You are the "accelerant" on a team, pushing for big swings rather than playing it safe.
- Founder Partner: You are energized by working alongside visionary, brand-led founders. You know how to respect and amplify a brand’s soul while owning the commercial results.
- Culturally Plugged In: While you respect the numbers, you aren't "data-obsessed" to the point of paralysis. You lead with instinct, understand cultural zeitgeists, and know how to pivot a brand to capture a moment.
- Operator Mindset: You are not a theorist or a consultant. You are an executor who values "doing" over "deck-making" and can get your hands dirty when you need to.
- You’re a cat person!
Why this role is unique
This is a seat designed for a leader who wants true autonomy over the engine of the business.
- Unrivaled Revenue Ownership : You have end-to-end accountability for the top line. Your success is measured by the growth of the business, giving you a clear mandate and high impact.
- Product as a Growth Engine : You won’t just "market" the product; you will own the commercial roadmap of our digital surfaces, leveraging engineering and data to drive outcomes.
- Clear Strategic Boundaries : We’ve eliminated the "gray areas" that plague most marketing roles. With a Founder-CBO owning brand authority and creative clarity, you are freed from brand-policing to focus on scaling and winning within clear brand guardrails. You get brand and creative but don’t need to own it.
- Scale Without Dilution : You have the rare opportunity to scale a company with a strong, established cultural identity. You will build the systems that bring Smalls to the masses without ever losing the distinct "magic" that makes us who we are.
- A Culture of Big Swings : If you are tired of risk-averse environments, this is your home. We are looking for a CMO who wants to push boundaries, move fast, and make a massive mark on the industry.
What you’ll love about us
- Mission-Driven Company: We love cats and we're here to make nine lives ten.
- People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone’s lives outside of work.
- Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
- Competitive Salary: Make some $$$.
- Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
- Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
- Free Product: Free cat food every month.