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Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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Your application package must include all of the following in order to be considered. Due to system limitations, these must be submitted as a single PDF.

A cover letter, not to exceed one page. Please describe your specific interest in the position, and your experience that directly relate to this position.
Your resume.
Three website user experience and/or website content examples that illustrate your skills and range.

We're looking for an experienced website marketing specialist to join the School of Kinesiology's small but award-winning marketing and communications (marcom) team. The work we do is often independent but frequently collaborative and always brand-focused. Your work will focus on the development, maintenance, and accessibility of the school's public website and intranet, and digital asset management.

This position reports to the senior director of marketing and communications and collaborates with the whole marcom team.

Location: Hybrid - Onsite 3 days per week at the Ann Arbor Campus

Link to full job description: Web Marketing Specialist Job Description.pdf

Website Development and Maintenance

Partner with web development contractors to build and maintain the school's refreshed public website, including an AI-powered chatbot.
Collaborate with marcom and internal stakeholders to keep content current, engaging, and useful to key audiences.
Monitor and optimize SEO, AEO, and GEO; adjust content, keywords, and site structure as needed.
Track and analyze GA4 data to guide content and optimization strategies.
Maintain the digital directory and events page.

Intranet Development and Maintenance

Partner with web development contractors to plan, build, and maintain the school's refreshed internal intranet.
Create and maintain a school \"standard practice guide\" microsite.
Keep intranet content current, relevant, and easy to find; gather and act on UX feedback.
Implement and maintain an AI-powered intranet chatbot.

Web Accessibility

Serve as the school's digital accessibility liaison and participate in campus-wide committees.
Lead web accessibility initiatives and ensure websites meet U-M accessibility standards.

Digital Asset Management

Lead transition of photo/video storage to the university's Digital Asset Collaborative (DAC).
Hire, train, and manage student workers to manage metadata and uploads.
Maintain the school's DAC, troubleshoot issues, and train faculty/staff on proper use.

Bachelor's degree, preferably in marketing, communications, design, information (UX research and design), or related field.
Minimum of 3 years of professional experience creating, managing, and implementing website content strategies.
Minimum of 3 years of front-end website development, including user experience (UX).
Proficiency in Drupal and basic HTML/CSS.
Proficiency in Google Analytics 4 (GA4).
Proficiency in search engine optimization (SEO) and answer engine optimization (AEO) or generative engine optimization (GEO)
Demonstrated interest in and experience with artificial intelligence (AI) tools.

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

The University of Michigan is an equal employment opportunity employer.

#J-18808-Ljbffr","

Your application package must include all of the following in order to be considered. Due to system limitations, these must be sub...","Web Marketing Specialist Job at University of Michigan in Ann Arbor",["B","2171710660"],"2 hours ago","/jobs/2171710660-web-marketing-specialist-job-at-university-of-michigan-in-ann-arbor","Web Marketing Specialist Job at University of Michigan in Ann Arb...","/jobs?keyword=Web+Marketing+Specialist+Job+at+University+of+Michigan+in+Ann+Arb...",{"_429":428,"_434":537,"_452":453,"_444":538,"_243":539,"_441":540,"_427":428,"_111":541,"_431":194,"_433":194,"_454":453,"_442":443,"_425":542,"_455":543,"_430":118,"_476":532,"_460":544,"_478":545,"_479":443,"_481":546,"_483":484,"_485":547},["D",1771481739000],"University Of Michigan","Your application package must include all of the following in order to be considered. Due to system limitations, these must be submitted as a single PDF.\n\nA cover letter, not to exceed one page. Please describe your specific interest in the position, and your experience that directly relate to this position.\n\nYour resume.\n\nThree website user experience and/or website content examples that illustrate your skills and range.\n\nJob Summary\nWe're looking for an experienced website marketing specialist to join the School of Kinesiology's small but award-winning marketing and communications (marcom) team. The work we do is often independent but frequently collaborative and always brand-focused. Your work will focus on the development, maintenance, and accessibility of the school's public website and intranet, and digital asset management.\n\nThis position reports to the senior director of marketing and communications and collaborates with the whole marcom team.\n\nLocation: Hybrid - Onsite 3 days per week at the Ann Arbor Campus\n\nThe School of Kinesiology is currently the fourth largest school at the University of Michigan -- a top public research institution in the country. Currently, we have three undergraduate majors, five graduate degree programs, and 35 research labs and centers. We are proud to occupy the fully renovated School of Kinesiology Building, a 221,600 gross square foot space adjacent to the Diag. It is an exciting time to be in the School of Kinesiology; check out our facts and figures here !\n\nWhy Work at Michigan?\nIn addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:\n\nGenerous time off\n\nA retirement plan that provides two-for-one matching contributions with immediate vesting\n\nMany choices for comprehensive health insurance\n\nLife insurance\n\nLong-term disability coverage\n\nFlexible spending accounts for healthcare and dependent care expenses\n\nResponsibilities*\nWebsite Development and Maintenance\n\nPartner with web development contractors to build and maintain the school's refreshed public website, including an AI-powered chatbot.\n\nCollaborate with marcom and internal stakeholders to keep content current, engaging, and useful to key audiences.\n\nMonitor and optimize SEO, AEO, and GEO; adjust content, keywords, and site structure as needed.\n\nTrack and analyze GA4 data to guide content and optimization strategies.\n\nMaintain the digital directory and events page.\n\nIntranet Development and Maintenance\n\nPartner with web development contractors to plan, build, and maintain the school's refreshed internal intranet.\n\nCreate and maintain a school \"standard practice guide\" microsite.\n\nKeep intranet content current, relevant, and easy to find; gather and act on UX feedback.\n\nImplement and maintain an AI-powered intranet chatbot.\n\nWeb Accessibility\n\nServe as the school's digital accessibility liaison and participate in campus-wide committees.\n\nLead web accessibility initiatives and ensure websites meet U-M accessibility standards.\n\nDigital Asset Management\n\nLead transition of photo/video storage to the university's Digital Asset Collaborative (DAC).\n\nHire, train, and manage student workers to manage metadata and uploads.\n\nMaintain the school's DAC, troubleshoot issues, and train faculty/staff on proper use.\n\nRequired Qualifications*\n\nBachelor's degree, preferably in marketing, communications, design, information (UX research and design), or related field.\n\nMinimum of 3 years of professional experience creating, managing, and implementing website content strategies.\n\nMinimum of 3 years of front-end website development, including user experience (UX).\n\nProficiency in Drupal and basic HTML/CSS.\n\nProficiency in Google Analytics 4 (GA4).\n\nProficiency in search engine optimization (SEO) and answer engine optimization (AEO) or generative engine optimization (GEO)\n\nDemonstrated interest in and experience with artificial intelligence (AI) tools.\n\nModes of Work\nPositions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes .\n\nApplication Deadline\nJob openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.\n\nU-M EEO Statement\nThe University of Michigan is an equal employment opportunity employer.\n\n$68,000.00 - $75,000.00\n\nCommunications & Marketing\nInformation Technology\n\n#J-18808-Ljbffr","Your application package must include all of the following in order to be considered. Due to system limitations, these must be submitted as a s...","Web Marketing Specialist Job at University Of Michigan in Ann Arbor",["B","2187374273"],"Work at University Of Michigan","/jobs/2187374273-web-marketing-specialist-job-at-university-of-michigan-in-ann-arbor","Web Marketing Specialist Job at University Of Michigan in Ann Arb...","/jobs?keyword=University+Of+Michigan","/jobs?keyword=Web+Marketing+Specialist+Job+at+University+Of+Michigan+in+Ann+Arb...",{"_429":428,"_434":549,"_452":453,"_444":550,"_243":438,"_441":438,"_427":428,"_111":551,"_431":432,"_433":194,"_454":453,"_442":443,"_425":552,"_455":553,"_430":118,"_476":554,"_460":555,"_478":551,"_479":443,"_481":556,"_483":484,"_485":557},["D",1771372800000],"Victory Automotive Group","Compliance Specialist",["B","2619517909"],"Work at Victory Automotive Group","1 days ago","/jobs/2619517909-compliance-specialist","/jobs?keyword=Victory+Automotive+Group","/jobs?keyword=Compliance+Specialist","actionData","errors"]