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Inc. is the voice of the American entrepreneur, inspiring and documenting the risk-takers and ultra-driven go-getters who represent the most dynamic force in the American economy.
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Senior Manager, Influencer + Communications Strategy

This range is provided by amika. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000 – $140,000 per year

The job

The Senior Manager of Influencer & Communications Strategy is a creative and relationship‑driven leader responsible for shaping amika’s creator ecosystem and earned storytelling. This role leads influencer strategy, creator partnerships, organic community expansion management (OCEM), and ambassador growth, while also co‑leading global PR strategy and execution with the Senior Director of Global Influencer & Communications Strategy. You will build and nurture a high‑impact creator network across micro, mid, macro and celebrity segments; drive culturally relevant campaigns; grow the ambassador community; and deliver earned media moments that reinforce amika’s leadership in both pro and consumer haircare.

Salary and Bonus

$140,000 + bonus

Location

Hybrid (must be based in New York and willing to work onsite 2 days a week + have the right to work in the US)

What you'll do

Lead the end‑to‑end strategy for amika’s global creator ecosystem across micro, mid‑tier, macro and celebrity talent, aligned with brand, product and retail priorities.
Develop a long‑term vision for influencer contributions to brand storytelling, performance, and cultural relevance.

Creator Partnerships & Campaign Management

Plan, execute & optimize influencer campaigns across evergreen, launch and cultural moments—ensuring diverse representation across all hair types and communities.
Vet, negotiate, and onboard creators ensuring strong brand alignment, value exchange & robust usage/compliance parameters.
Partner closely with social, brand, product marketing, creative, and paid media teams to ensure creator content fuels awareness, engagement, and conversion.

Organic Community & Ambassador Expansion Management

Lead strategy & scale for amika’s ambassador community using TYB, OCEM platforms and similar tools.
Own daily platform optimization: segmentation, incentives, content briefs, reward structures, and performance reporting.
Drive community acquisition, retention and engagement at scale through thoughtful incentives and authentic brand participation.
Analyze ambassador performance, content quality & revenue impact to continually optimize.

Talent/Agency & Budget Oversight

Manage influencer agencies, vetting partners and ensuring performance accountability.
Own influencer budget planning, forecasting, contract terms, usage rights & cost optimization in partnership with Sr. Director.

PR Responsibilities

Press Strategy & Storytelling

Co‑lead the global PR strategy with the Sr. Director, ensuring cohesive storytelling across press, influencer and brand channels.
Shape narratives around product innovation, brand purpose, sustainability and professional heritage.

Media Relations & Earned Coverage

Build and nurture strong relationships with beauty editors, writers, freelancers and relevant verticals.
Oversee all media outreach, product launches, feature pitching, thought leadership, and editorial placement in tandem with agency partner.

PR Operations

Serve as the day‑to‑day POC for agency partner overseeing press communications, sample coordination, media list development & vetting, seeding and tracking earned coverage.
Partner with global and local PR agencies to execute outreach, experiential events, retailer moments, stylist/influencer talent opportunities, and brand storytelling initiatives.

Cross‑Functional/Global Alignment

Ensure PR storytelling aligns with brand campaigns, product priorities and retail strategies.
Coordinate with international partners to support global press alignment.

Must Haves

6–8 years in influencer marketing or communications, ideally within beauty or professional haircare.
Demonstrated success scaling creator, ambassador or community programs using tools such as TYB, Aspire, Grin, or similar.
Existing relationships with micro, mid‑tier, macro and celebrity creators, talent managers and agencies.
Strong knowledge of major social platforms, content trends & the creator economy.
Proven experience planning & optimizing large‑scale campaigns with measurable ROI.
Experience negotiating contracts, usage rights, paid/earned partnerships and deliverables.
Excellent communication, organization and cross‑functional leadership skills.
Strong analytical skills using tools like Tribe Dynamics, Traackr, Dash Hudson, etc.
Strong understanding of FTC guidelines & compliance best practices.

Nice To Haves

Experience managing PR agency partners or direct media relationships.
Experience in global influencer markets.
Team leadership or mentorship experience.
A genuine passion for beauty, haircare, community building and content culture.

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Seniority Level

Mid‑Senior level

Employment Type

Full‑time

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Senior Manager, Influencer + Communications Strategy

This range is provided by amika. Your actual pay will be based on your skills...","amika is hiring: Senior Manager, Influencer + Communications Strategy in New Yor","New York, NY, US, 10261",["B","1950246943"],"Work at amika","2 hours ago","/jobs/1950246943-amika-is-hiring-senior-manager-influencer-communications-strategy-in-new-yor","amika is hiring: Senior Manager, Influencer + Communications Stra...","/jobs?keyword=amika","/jobs?location=New+York%2C+NY%2C+US%2C+10261","/jobs?keyword=amika+is+hiring%3A+Senior+Manager%2C+Influencer+%2B+Communications+Stra...",{"_429":428,"_434":554,"_452":453,"_444":555,"_243":556,"_441":557,"_427":428,"_111":558,"_431":194,"_433":194,"_454":453,"_442":544,"_425":559,"_455":560,"_430":115,"_476":547,"_460":561,"_478":558,"_479":544,"_481":562,"_483":551,"_485":563},["D",1771481733000],"ALICE + OLIVIA","POSITION SUMMARY\nThis role will focus on all social media outlets with a focus on Instagram and Tik Tok.\n\nKEY RESPONSIBILITIES\n\nCollaborating and communicating directly with the Founder/Creative Director, Creative Team and Marketing Team to develop, produce and execute social video shoots to support the social channels\n\nShoot and edit video content under leadership of Creative Director\n\nThis content includes, but is not limited to social posts, ideating, videos, animated gifs, long format videos and all other social media creative\n\nSound editing for original audio for social media\n\nKeep up with latest fashion trends and video editing techniques\n\nWork in collaboration with Alice + Olivia senior leadership and Marketing Tearn in executing a social media strategy to engage with followers and grow our digital community.\n\nRemain up-to-date on current and emerging social, lifestyle and fashion trends; continually provide research results to facilitate the identification of engagement opportunities and innovations\n\nMaintain a thorough knowledge of trends and developments and best practices in platforms, and technology (video editing and audio)\n\nIdeate, create and execute fresh social media content in our brand voice that aligns with creative direction and supports the brand vision\n\nGenerate and present ideas that push boundaries; discuss with the team, adapting when necessary to move the idea to the next level, along with taking ownership of moving the process from concept to execution\n\nGenerate ideas for improving on current and developing new ways to market content through social media\n\nREQUIREMENTS\n\n3 – 5 years experience capturing and editing/video for social media with strong sense of fashion/luxury aesthetic\n\nAbility to interpret analytics with Social Media Director to develop creative content accordingly\n\nStrong verbal, listening and written communication skills; can clearly articulate ideas with confidence to senior management\n\nMust be comfortable and able to self‑art direct social shoots and design within the brand's identity and maintain consistency across each project\n\nMust have an understanding of visual communication and an eye for brand aesthetics\n\nPassion and understanding of social media, digital, and marketing best practices\n\nMust be extremely detail‑focused\n\nMust be able to multi‑task in a fast‑paced creative environment\n\nMust be comfortable working with various teams, and collaborate effectively while maintaining a positive, enthusiastic and energetic demeanor to help foster an upbeat working environment\n\nMust be extremely self‑motivated and proactive\n\nProficiency with Adobe Creative Cloud programs and Video Editing knowledge required\n\nBENEFITS\n\n$60,000 - $80,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC‑based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)\n\nGenerous employee discount\n\nThis job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.\n\n#J-18808-Ljbffr","POSITION SUMMARY\nThis role will focus on all social media outlets with a focus on Instagram and Tik Tok.\n\nKEY RESPONSIBILITIES\n\nCollaborating and c...","ALICE + OLIVIA is hiring: Content Creator in New York",["B","2309732073"],"Work at ALICE + OLIVIA","/jobs/2309732073-alice-olivia-is-hiring-content-creator-in-new-york","/jobs?keyword=ALICE+%2B+OLIVIA","/jobs?keyword=ALICE+%2B+OLIVIA+is+hiring%3A+Content+Creator+in+New+York","actionData","errors"]