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Inc. is the voice of the American entrepreneur, inspiring and documenting the risk-takers and ultra-driven go-getters who represent the most dynamic force in the American economy.
Fast Company is the world’s leading business media brand, focusing on innovation in technology, leadership, and design to inspire readers to shape the future of business.

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Accenture Song Marketing Data Analysis Consultant

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

The Role: The Marketing Data Analysis Consultant is a key contributor within the marketing data & AI team, responsible for supporting the development of campaign measurement strategies, executing performance reporting, and delivering actionable insights. This role brings marketing analytics expertise to ensure the organization leverages the right data, metrics, and analytical approaches to evaluate performance and drive incremental business impact. The ideal candidate is an analytical problem-solver with strong communication skills who can work collaboratively across teams and translate complex data into clear, meaningful insights.

Key Responsibilities:

Campaign Measurement & Performance Analytics

Support the development and refinement of measurement frameworks for marketing campaigns across channels
Aggregate, analyze, and interpret campaign performance data to identify trends, optimization opportunities, and performance drivers
Maintain consistent metric, definitions, calculations methodologies, and data lineage across reporting outputs
Assist in evaluating attribution methodologies and ensuring alignment with client objectives and industry best practices

Reporting & Insights Delivery

Develop dashboards, scorecards, and recurring reports that clearly communicate marketing performance
Conduct deep-dive analyses to uncover insights related to channel performance, audience behavior, and tactic efficiency
Evaluate media performance across traditional and digital channels, including impressions, cost metrics, and channel-level effectiveness
Work with digital media platform data (Google, Meta, DSPs) to derive awareness, engagement, and conversion insights
Support the creation of executive-ready presentations and insights for marketing, business, and technical stakeholders

Data Review, Quality & Governance

Evaluate and document data sources used for campaign measurement and performance analytics
Partner with activation and engineering teams to identify data gaps and ensure data completeness, accuracy, and relevance
Apply data quality standards, governance practices, taxonomy management, and metric consistency

Cross-functional Analytics Support

Collaborate with teams across Song (media, creative, customer experience, commerce & technology) to support integrated analytics solutions
Identify opportunities to apply analytics to broader offerings such as content optimization, journey analysis, and experience design
Collaborate with cross-functional SMEs to support analytical approaches delivering end-to-end client outcomes

Basic Qualifications:

3+ years of experience in marketing data analytics, campaign measurement, and attribution, as well as experience with consumer and digital data domains. This experience should include:

Expertise in data discovery and assessment methodologies
Strong proficiency in identifying, integrating, and validating diverse data sources
Ability to baseline and benchmark key metrics, identify gaps, and recommend improvements
Experience documenting requirements and writing user stories for analytics and data products
Knowledge of data governance, taxonomy, and quality standards
Familiarity with high-level data engineering concepts: data lake, data tables, metrics, dimension
1+ year of experience supporting Financial Services clients

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.

Role Location Annual Salary Range:

California $63,800 to $205,800
Cleveland $59,100 to $164,600
Colorado $63,800 to $177,800
District of Columbia $68,000 to $189,300
Illinois $59,100 to $177,800
Maryland $63,800 to $177,800
Massachusetts $63,800 to $189,300
Minnesota $63,800 to $177,800
New York/New Jersey $59,100 to $205,800
Washington $68,000 to $189,300

Requesting an Accommodation: Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.

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Accenture Song Marketing Data Analysis Consultant

Accenture Song accelerates growth and value for our clients through sustained custome...","Marketing Data Analysis Consultant - Financial Services",["B","2619392206"],"Work at Chicago Staffing","3 days ago","/jobs/2619392206-marketing-data-analysis-consultant-financial-services","/jobs?keyword=Chicago+Staffing","/jobs?keyword=Marketing+Data+Analysis+Consultant+-+Financial+Services",{"_429":428,"_434":545,"_452":453,"_444":445,"_243":438,"_441":438,"_427":428,"_111":546,"_431":432,"_433":194,"_454":453,"_442":443,"_425":547,"_455":456,"_430":118,"_476":548,"_460":549,"_478":546,"_479":443,"_481":482,"_483":484,"_485":550},["D",1771027200000],"Retail Banking Manager",["B","2619537042"],"5 days ago","/jobs/2619537042-retail-banking-manager","/jobs?keyword=Retail+Banking+Manager","actionData","errors"]