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Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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Job Openings Digital Publishing Analytics (SME) - Engagement Manager\nAbout the job

Role: Digital Publishing Analytics SME Director / Engagement Manager\nWe are seeking a dynamic and experienced analytics leader to join our growing

Digital News & Media Analytics

Practice. In this role, you will define and execute the analytical vision for our digital publishing ecosystem driving data-informed decisions across content, product, audience, and monetization strategies. You will lead a high-performing team of product analysts and digital implementation engineers, shaping the future of how we measure, understand, and grow audience engagement.\nYou\\'ll work closely with leaders across Newsroom, Digital Marketing, Commerce & Advertising, D2C Products, and Audience Development, bringing analytical rigor, structured problem solving, and strategic foresight to every engagement.

his

role is ideal for someone who thrives at the intersection of media, data science, ML deployment, and digital product innovation someone who\\'s as comfortable designing measurement frameworks and BI dashboards as they are operationalizing machine learning models.\nKey Responsibilities

Set the Analytics & ML Vision:

Define and lead the analytics and ML Ops strategy for digital product optimization, audience growth, and marketing effectiveness aligned with organizational goals such as subscriber retention, engagement, and acquisition.\nLead and Mentor:

Manage and develop a lean team of analysts and implementation engineers, fostering analytical excellence, domain knowledge, and career growth.\nTranslate Business into Analytics:

Partner with business and technology stakeholders to understand objectives and translate them into actionable analytical and measurement plans.\nDrive Insight to Action:

Leverage storytelling, behavioral data, and experimentation to inform product decisions, marketing execution, and editorial strategy.\nOversee Analytics Implementation:

Direct the setup and governance of analytics tagging, tracking systems, and data pipelines ensuring accurate and scalable measurement.\nPerformance Management:

Define, track, and communicate KPIs for digital experiences and campaigns, delivering actionable insights to both operational and executive audiences.\nInnovation & Advanced Analytics:

Develop new analytical frameworks, predictive models, and personalization strategies to improve user journeys and monetization outcomes.\nCross-Functional Collaboration:

Act as the analytical thought partner to Product, Marketing, Engineering, and Design teams, embedding a data-driven mindset throughout the organization.\nQualifications

Bachelors degree in Data Science, Computer Science, Statistics, Business Analytics, or related field; Masters preferred.\n8+ years of experience in digital publishing, news media, or online content environments ideally with direct exposure to acquisition, subscription, or D2C business models.\n5+ years of experience in applied analytics or data science roles, with a focus on product, growth, or marketing analytics.\n3+ years of leadership experience (formal or informal), coaching teams and driving cross-functional initiatives.\nHands-on expertise in ML Ops, including deploying and maintaining machine learning models in production environments.\nDeep expertise in digital measurement, experimentation, and user behavior analytics, including A/B and multivariate testing.\nProficiency in Adobe Analytics, Google Analytics, WordPress, Parse.ly, or equivalent analytics platforms; experience defining tagging and measurement strategies.\nStrong grasp of SQL and experience with BI tools such as Tableau, Power BI, Looker, or Adobe Analytics Workspace.\nHands-on experience with cloud data warehouses (BigQuery, Redshift, Snowflake) and Customer Data Platforms.\nUnderstanding of AdTech ecosystems (DMPs, DSPs, SSPs, ad servers) and digital media channels (Display, SEM, SEO, Social).\nStrong foundation in applied statistics, experimental design, and causal inference.\nExceptional communication and data storytelling skills, with the ability to distill complex analyses into clear strategic insights.\nHigh attention to detail, structured thinking, and an aptitude for solving ambiguous, cross-domain business problems.\nWhat Youll Bring

A strategic yet hands-on approach to analytics leadership.\nThe curiosity and discipline to explore data deeply, connect insights to outcomes, and influence product and business decisions.\nA passion for digital media, storytelling, and the evolving relationship between audiences, content, and data.

#J-18808-Ljbffr\n","Overview

Job Openings Digital Publishing Analytics (SME) - Engagement Manager\nAbout the job

Role: Digital Publishing Analytics SM...","New York, New York, us, 10261",["B","2273716453"],"Work at Inizio Partners Corp","25 days ago","/jobs/2273716453-digital-publishing-analytics-sme-engagement-manager","/jobs?keyword=Inizio+Partners+Corp","/jobs?location=New+York%2C+New+York%2C+us%2C+10261",{"_429":428,"_434":525,"_452":453,"_444":514,"_243":526,"_441":527,"_427":428,"_111":528,"_431":194,"_433":194,"_454":453,"_442":517,"_425":529,"_455":519,"_430":118,"_476":520,"_460":530,"_478":528,"_479":517,"_481":522,"_483":523,"_485":531},["D",1769288400000],"A prominent analytics firm in New York seeks a Digital Publishing Analytics SME Director / Engagement Manager. The role involves defining and executing the analytics vision for digital publishing, leading a team, and driving data-informed decisions. Candidates should possess a strong background in digital media analytics, leadership experience, and familiarity with machine learning operations. The position requires strategic thinking, exceptional communication skills, and a passion for leveraging data to enhance audience engagement.\n#J-18808-Ljbffr\n","A prominent analytics firm in New York seeks a Digital Publishing Analytics SME Director / Engagement Manager. The role involves defining and execu...","Head of Digital Publishing Analytics & Engagement",["B","2273695886"],"/jobs/2273695886-head-of-digital-publishing-analytics-engagement","/jobs?keyword=Head+of+Digital+Publishing+Analytics+%26+Engagement",{"_429":428,"_434":533,"_452":453,"_444":445,"_243":438,"_441":438,"_427":428,"_111":534,"_431":432,"_433":194,"_454":453,"_442":443,"_425":535,"_455":456,"_430":118,"_476":536,"_460":537,"_478":534,"_479":443,"_481":482,"_483":484,"_485":538},["D",1771200000000],"Senior Marketing Analyst",["B","2619554779"],"3 days ago","/jobs/2619554779-senior-marketing-analyst","/jobs?keyword=Senior+Marketing+Analyst",{"_429":428,"_434":540,"_452":453,"_444":541,"_243":438,"_441":438,"_427":428,"_111":542,"_431":432,"_433":194,"_454":453,"_442":443,"_425":543,"_455":544,"_430":118,"_476":545,"_460":546,"_478":542,"_479":443,"_481":547,"_483":484,"_485":548},["D",1771027200000],"Inizio Evoke","Media Manager",["B","2619516712"],"Work at Inizio Evoke","5 days ago","/jobs/2619516712-media-manager","/jobs?keyword=Inizio+Evoke","/jobs?keyword=Media+Manager",{"_429":428,"_434":550,"_452":453,"_444":551,"_243":438,"_441":438,"_427":428,"_111":552,"_431":432,"_433":194,"_454":453,"_442":443,"_425":553,"_455":554,"_430":118,"_476":545,"_460":555,"_478":552,"_479":443,"_481":556,"_483":484,"_485":557},["D",1771027200000],"JCPenney","Manager Digital Analytics",["B","2619500918"],"Work at JCPenney","/jobs/2619500918-manager-digital-analytics","/jobs?keyword=JCPenney","/jobs?keyword=Manager+Digital+Analytics","actionData","errors"]