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Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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The Organization: Marketing Intelligence

Planning: Drives campaign success through opportunity identification, competitive analysis, and strategic development across audience, channel, and creative.
Analytics & Insights: Transforms data into actionable insights to guide client decision-making.
Performance Reporting & Visualization: Builds and delivers optimized reporting tools that empower strategic decisions.
Data Science: Develops predictive models and personalization strategies using advanced techniques like machine learning and NLP.
Activation Strategy: Serves as the tactical engine of executionbringing strategy to life through campaign deployment, workflow design, and cross-functional coordination.

Position Summary

As the Senior Insights Analyst, youll proactively communicate ideas and opportunities through analyses supported by insights and recommendations. Your expertise in analytics and insights will empower you to make data-driven decisions and derive actionable insights to enhance our clients marketing initiatives.

Are you a visionary thought leader with a knack for diving deep into data to uncover actionable insights? Do you thrive on delivering easily digestible analyses and providing recommendations to enhance marketing campaigns? If so, keep reading!

This isnt just a job; its an exhilarating opportunity to shape the future of data-driven marketing for our automotive clients. If youre passionate about the transformative power of data and the insights it can bring, we wholeheartedly encourage you to apply!

Responsibilities

Strategic Leadership: Leverage your deep understanding of analytics and reporting to drive impactful insights. Stay current with client and industry benchmarks. Proactively identify issues and escalate them when necessary. Champion data-driven decision-making across the entire organization. Mentor and provide feedback to insight analysts and junior analysts within the organization.
Client Partnership: Develop client and partner relationships, contributing to strategy development and measurement methodologies. Be viewed as an Analytic Subject Matter Expert (SME). Understand clients business requirements and design analytical approaches and insights tailored to their specific needs. Demonstrate an exceptional ability to distill complex data and insights into compelling narratives. Enable effective storytelling that resonates with various stakeholders. Proficiently articulate findings and recommendations through clear and concise written reports and dynamic verbal presentations. Foster understanding and drive informed decision-making across teams.
Key Analyses and Deliverables: Conduct analysis of cross-channel marketing programs including weekly/monthly updates, yearly summaries, and ad hoc requests. Provide creative analysis aimed at improving targeted marketing and campaign performance. Review standard reports and dashboards, generating meaningful results and recommendations. Manage the collection and synthesis of data for clients, drawing from sources such as social media, digital platforms, websites, CRMs, and client databases.

Basic Qualifications

Data Visualization Expertise: Utilize your expertise in data visualization to create compelling and actionable visual representations of complex data.
Deep Understanding of KPIs: Understand the use of Key Performance Indicators (KPIs) in digital, cross-channel, and CRM marketing.
Analytical Skills: Be a detail-oriented, creative thinker with excellent analytical and problem-solving abilities. Proficiently interpret data to deliver meaningful recommendations and possess knowledge of research methods.
Effective Communication: Clearly and concisely communicate analytics findings and recommendations.
Educational Background: Hold a bachelors degree in Analytics, Business, Statistics, Mathematics, Computer Science, Project Management, or related field.
Work Experience: Have a minimum of 4 years of experience working in Digital Analytics, with preferred experience in Media or CRM Marketing.

Desired Skills

Industry Expertise: Familiarity with the Automotive, CRM, and/or Media sectors. Understanding of industry-specific challenges and opportunities.
Tool Proficiency: Familiarity with data analytics and data visualization tools. Experience with PowerBI is a plus.
Quick Learning: Aptitude for rapidly grasping complex business operational concepts. Adaptability to changing environments and emerging trends.
Business Consulting: Ability to communicate analytics findings and recommendations clearly and concisely. Strategic thinking and problem-solving capabilities.

#J-18808-Ljbffr","

The Organization: Marketing Intelligence

Planning: Drives campaign success ...","Senior Insights Analyst",["B","2619357450"],"Work at Kinsley Power Systems","2 days ago","/jobs/2619357450-senior-insights-analyst","/jobs?keyword=Kinsley+Power+Systems","/jobs?keyword=Senior+Insights+Analyst",{"_429":428,"_434":549,"_452":453,"_444":550,"_243":438,"_441":438,"_427":428,"_111":551,"_431":432,"_433":194,"_454":453,"_442":552,"_425":553,"_455":554,"_430":118,"_475":544,"_460":555,"_477":551,"_478":552,"_480":556,"_482":557,"_484":558},["D",1771286400000],"JPMorgan Chase Bank, N.A.","Quant Analytics Manager - Marketing and Communications","Newark, DE, US, 19711",["B","2619524333"],"Work at JPMorgan Chase Bank, N.A.","/jobs/2619524333-quant-analytics-manager-marketing-and-communications","/jobs?keyword=JPMorgan+Chase+Bank%2C+N.A.","/jobs?location=Newark%2C+DE%2C+US%2C+19711","/jobs?keyword=Quant+Analytics+Manager+-+Marketing+and+Communications","actionData","errors"]