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Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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Lennox (NYSE: LII)

Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member's contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Heatcraft Refrigeration

is a long-standing leader in the world of commercial refrigeration, providing climate-control solutions. Their state-of-the-art manufacturing facilities in the cities of Stone Mountain and Tifton, Georgia, produce evaporators, condensers, compressor racks, and other top-quality refrigeration products for their six market-leading brands: Bohn, Larkin, Climate Control, Chandler, Magna Industrial and InterLink. Heatcraft products are primarily used to preserve food and other perishables in supermarkets, convenience stores, restaurants, warehouses and distribution centers, in addition to other applications such as data centers, pharmaceutical and industrial process cooling.

What Drives Success

Location:

Stone Mountain, GA (100% Onsite)

As a

Digita l

Marketing Specialist,

you'll develop and implement marketing communication programs and digital strategies that effectively describe and promote the organization, its products and its services. This role places a strong emphasis on digital marketing, including website management, SEO, social media, mobile applications and user experience (UI/UX). This role also supports end-to-end customer journeys, from awareness through conversion, with a focus on lead generation, sales funnel performance and marketing automation.

Plan and optimize digital experiences across the full customer journey, ensuring consistent messaging from first touch through lead capture and conversion.\nDevelop and manage lead generation initiatives, including landing pages, gated content, email nurture programs and conversion paths aligned to the sales funnel.\nPartner with sales and marketing teams to support funnel performance through targeted campaigns, audience segmentation and lifecycle marketing.\nBuild, execute and optimize email marketing and automation programs using Salesforce Marketing Cloud, including journeys, templates and audience management.\nDevelop and manage SEO strategies to improve search engine rankings and drive organic traffic.\nCustomize digital advertising campaigns for local markets and analyze campaign metrics to optimize performance.\nManage organic and paid social media strategies to drive engagement, traffic and qualified leads across key platforms.\nTrack and analyze digital performance across channels, including customer behavior, funnel drop-off and campaign ROI, using analytics and CRM data.\nWhat We Are Looking For

In order to be successful in this role, you will need to have the following:

Bachelor's degree in marketing, communications, digital media (is preferred) or an equivalent combination of education and experience is preferred or an equivalent combination of education and experience.\nAt least 5 years of related experience in marketing communications, with a strong focus on digital marketing.\nDemonstrates expertise in website management, SEO optimization, social media marketing and user experience (UI/UX) principles.\nProficiency in digital design tools such as Illustrator, InDesign, Photoshop and tools for website and mobile app development.\nExperience with digital analytics tools (e.g., Google Analytics) to monitor and improve campaign performance.\nExperience using Salesforce Marketing Cloud for email campaigns, automation and audience segmentation is strongly preferred.\nStrong written and verbal communication skills, with the ability to create engaging, impactful and user-centered content.\nExcellent project coordination skills, with the ability to collaborate effectively across internal teams and external partners.\nHands-on experience mapping and optimizing customer journeys across digital channels.\nStrong understanding of lead generation strategy, sales funnels and conversion optimization.\nWorking knowledge of CRM-driven marketing and collaboration with sales teams to support pipeline growth.\nDemonstrated experience managing and growing social media presence with a focus on performance, not just posting.

What We Offer

Compensation : This is a salaried exempt role. The starting salary range for this role and market is between $81,000 and $106,050 annually. Factors that may affect starting salary include geography/market and the skills, education, experience, and other qualifications of the successful candidate. Employees in this role are also eligible for an annual bonus in accordance with the terms of the Company's applicable plan. Employees in this role are not eligible for overtime.

Benefits : Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.

Depending on date of hire, and subject to applicable eligibility requirements, new employees in this role also receive up to: 12 days paid time off, 2 paid well-being days, 1 paid volunteer day, 10-11 paid holidays, and 3 floating holidays per year.

Our Culture : At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization. They define our culture - which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member's contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you'll take pride in our brands, knowing you are part of something special.

Come, stay, and grow with us!

Disclaimers: The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time, with or without notice, subject to applicable law.

#LI-DNI\n","Who We Are

Lennox (NYSE: LII)

Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and ...","Digital Marketing Specialist III","Stone Mountain, Georgia, United States, 30083",["B","2607995273"],"/jobs/2607995273-digital-marketing-specialist-iii","/jobs?location=Stone+Mountain%2C+Georgia%2C+United+States%2C+30083","/jobs?keyword=Digital+Marketing+Specialist+III","actionData","errors"]