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Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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New York, NY

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients agency of record, as their in-house team, or some hybrid of the two and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, were proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

Were transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
Were growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
Were fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

The Role

The Data Strategy & Analytics Associate Director plays a critical role in ensuring client and company success by understanding our clients tech, analytics and data strategy, defining a learning agenda that directly ties to clients core business questions and collaborating closely with internal teams and clients to deliver against it. You and your team will work to find insights that will improve and/or explain campaign and business performance, leverage innovative measurement technologies to make data-driven decisions, and recommend and implement new solutions where there are gaps in client tech. Youll have opportunities to build knowledge and expertise in specific solutions across reporting and visualization, MarTech tools, and measurement and will act as a leader and mentor for the analysts and/or managers on your team as well as the department more broadly.

The position requires strong quantitative and communication skills, a passion for advancing retail client marketing and measurement strategy, particularly within the Amazon ecosystem, a sense of personal accountability, and a desire to be part of a tightly-knit team thats out to change the industry.

Responsibilities

Act as the senior point of contact across an assigned client portfolio, with ultimate accountability for measurement strategy & technology and clear, accurate delivery of insights and reporting.
Collaborate with media and measurement partners to ensure effective adoption of the marketing technologies our teams leverage (i.e., brand lift studies, data clean rooms, especially AMC, MMM partners).
Work with your teams to effectively translate data into information, quickly identifying and clearly communicating the so what to senior client leaders.
Directly lead a team of 3-5 analysts and managers and, as a leader, provide strategic guidance and thought leadership across Keplers functional teams.
In partnership with senior leadership, guide our departmental best practices, team staffing, training and development.
Act as an early adopter for Keplers proprietary marketing tools & technologies, providing critical feedback to progress our toolkit and encouraging adoption across the organization.
Inspire, coach and mentor staff across multiple disciplines.

Desired Skills and Experience

5-8+ years experience paid media/marketing analytics, statistics, digital media strategy, data science or ad tech.
Strong SQL knowledge with AMC (Amazon Marketing Cloud) and/or any data clean room experienced preferred to support junior team members in developing analysis.
Strong background in analytics, statistics or strategic insights generation.
Direct experience designing and measuring lift or incrementality experiments and familiarity with other digital marketing measurement solutions (e.g., MMM, attribution).
Strong client presence; experience building relationships and driving change at senior levels within enterprise organizations.
Experience leading teams with proven ability to develop junior and mid-level staff.
Ability to apply innovative thinking to solve complex marketing challenges, developing and prioritizing analytical roadmap to inform team decisions and client outcomes.
Appetite for learning new technologies and interest in automating workflows through the use of AI.
Process and detail oriented; takes a roll up your sleeves approach to leadership and best practice development.
Excellent listening, written and verbal communication skills.
Effective time management skills ability to prioritize and meet deadlines.

Compensation

Transparency is fundamental to Keplers culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Keplers growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

TOTAL COMPENSATION:

Target Annualized Discretionary Bonus: 5% ( $5,850 - $7,000)
Target Total Cash: $122,850 - $147,000

Benefits

Healthcare/Dental/Vision
Unlimited PTO
401k Contributions
$200/yr Home Office Equipment Stipend
$2,000/yr Annual Education Stipend
Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
Annual Work From Anywhere 4 weeks per year

EEO Statement

Kepler is a people first organization. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

Recruitment Safety

Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website. Learn how to stay safe by clicking here.

#J-18808-Ljbffr","

New York, NY

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive r...",["B","2619385778"],"/jobs/2619385778-associate-director-data-strategy-analytics",{"_429":428,"_434":519,"_452":453,"_444":520,"_243":438,"_441":438,"_427":428,"_111":521,"_431":432,"_433":194,"_454":453,"_442":443,"_425":522,"_455":523,"_430":115,"_476":524,"_460":525,"_478":521,"_479":443,"_481":526,"_483":484,"_485":527},["D",1771372800000],"Starcom Mediavest Group Germany Gmbh","Associate Director, Data Science and Analytics",["B","2619501106"],"Work at Starcom Mediavest Group Germany Gmbh","1 days ago","/jobs/2619501106-associate-director-data-science-and-analytics","/jobs?keyword=Starcom+Mediavest+Group+Germany+Gmbh","/jobs?keyword=Associate+Director%2C+Data+Science+and+Analytics",{"_429":428,"_434":529,"_452":453,"_444":445,"_243":438,"_441":438,"_427":428,"_111":530,"_431":432,"_433":194,"_454":453,"_442":443,"_425":531,"_455":456,"_430":115,"_476":477,"_460":532,"_478":530,"_479":443,"_481":482,"_483":484,"_485":533},["D",1771286400000],"Social Content Manager (Contractor)",["B","2619491899"],"/jobs/2619491899-social-content-manager-contractor","/jobs?keyword=Social+Content+Manager+%28Contractor%29",{"_429":428,"_434":535,"_452":453,"_444":536,"_243":438,"_441":438,"_427":428,"_111":537,"_431":432,"_433":194,"_454":453,"_442":443,"_425":538,"_455":539,"_430":115,"_476":477,"_460":540,"_478":537,"_479":443,"_481":541,"_483":484,"_485":542},["D",1771286400000],"Compass Group","DIRECTOR, STRATEGY & ANALYTICS",["B","2619524556"],"Work at Compass Group","/jobs/2619524556-director-strategy-analytics","/jobs?keyword=Compass+Group","/jobs?keyword=DIRECTOR%2C+STRATEGY+%26+ANALYTICS",{"_429":428,"_434":544,"_452":453,"_444":545,"_243":438,"_441":438,"_427":428,"_111":546,"_431":432,"_433":194,"_454":453,"_442":443,"_425":547,"_455":548,"_430":115,"_476":549,"_460":550,"_478":546,"_479":443,"_481":551,"_483":484,"_485":552},["D",1771113600000],"KPMG","Associate Director of Data Analytics",["B","2619543487"],"Work at KPMG","4 days ago","/jobs/2619543487-associate-director-of-data-analytics","/jobs?keyword=KPMG","/jobs?keyword=Associate+Director+of+Data+Analytics","actionData","errors"]