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Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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Description

Salary Range: $90,000-$94,000 - This may fluctuate based on experience or education.

The Hospitality Web Experience Developer will assist with Develop and Implement eCommerce strategies, website management, digital marketing campaigns, content management, customer experience, analytics and reporting, and collaboration.

WHAT YOU'LL DO

Develop and Implement eCommerce Strategies
- Design and execute comprehensive strategies to increase online visibility, online reservations, and drive revenue growth.
- Analyze market and destination trends, competitor websites, and online activities to identify opportunities for improvement and updates.
Website Management
- Oversee the maintenance and optimization of the companys websites, ensuring ease of use and high conversion rates across brand and vanity sites.
- Collaborate with web developers and designers to introduce new features and enhancements to vanity websites.
Digital Marketing Campaigns
- Plan and execute digital marketing campaigns including organic search optimization, paid search campaigns, and display advertising.
- Monitor and evaluate campaign performance, making data-driven adjustments to maximize ROI.
Content Management
- Partner with the Marketing Manager to ensure all online content is accurate, current, and engaging.
- Manage content updates via Hilton and Marriott systems, including imagery and videos.
- Review and update hotel and outlet business listings on websites.
Customer Experience
- Optimize the online customer journey, from the initial visit to post-booking engagement.
- Implement feedback mechanisms to drive continuous improvement on online booking channels.
Analytics and Reporting
- Use web analytics tools to monitor KPIs and track eCommerce performance.
- Regularly provide performance reports to senior management and hotel teams.
Collaboration
- Work closely with corporate and property sales, marketing, and operations teams to ensure eCommerce initiatives align with broader business goals.
- Build and maintain relationships with third-party vendors and technology partners.

WHAT WE NEED

Bachelors degree in Marketing, Business, or a related field.
3-5 years of experience in eCommerce management, ideally within the hospitality industry.
- Proven success in driving online sales and enhancing digital presence.
Strong knowledge of SEO, SEM, PPC, and other digital marketing techniques.
Experience using web analytics tools, particularly the Google Suite.
Strong project management skills with the ability to handle multiple projects concurrently.
Strong analytical skills, with a data-driven approach.
Excellent communication and teamwork abilities.

WHAT WE OFFER

Medical/Dental/Vision Plans
Exercise/Gym Discounts
Weight Management/Healthy Eating Programs
Nursing Mothers Programs
Life Insurance / Accidental Death & Dismemberment
Supplemental Life Insurance
Voluntary Accident Insurance / Voluntary Critical Illness Insurance / Voluntary Hospital Insurance
Long-Term Disability & Voluntary Short-Term Disability
401k - with a match!
Financial Coaching
Discount Programs - travel & lifestyle / commuter
Career Development
Education Assistance
Team Building Activities (onsite/off-site)
Employee Assistance Programs
Mental Health Support Tools
Holiday pay - 8 days! / Competitive Vacation Time / Sick Pay

Stanford Hotels Corporation is an Equal Opportunity Employer. All qualified applicants and employees will receive consideration for employment without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. If you need accommodation for any part of the application process because of a medical condition or disability, please send an email to Rebecca Dawes at rdawes@stanfordhotels.com or call 415-266-9821 to let us know the nature of your request.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Source: Hospitality Online

#J-18808-Ljbffr\n\nEn Español:

Descripción

Rango de salario: 90.000-94.000 dólares - Esto puede variar según la experiencia o la educación.

El Desarrollador de Experiencia Web de Hospitalidad ayudará con el Desarrollo e Implementación de estrategias de comercio electrónico, gestión de sitios web, campañas de marketing digital, administración de contenido, experiencia del cliente, análisis e informes, y colaboración.

Qué vas a hacer

Desarrollar e implementar estrategias de comercio electrónico
- Diseñar y ejecutar estrategias integrales para aumentar la visibilidad en línea, las reservas en línea y impulsar el crecimiento de los ingresos.
- Analizar las tendencias del mercado y de los destinos, los sitios web de los competidores y las actividades en línea para identificar oportunidades de mejora y actualización.
Gestión del sitio web
- Supervisar el mantenimiento y la optimización de los sitios web de las empresas, garantizando la facilidad de uso y altas tasas de conversión en todos los sitios de marca y vanidad.
- Colaborar con desarrolladores y diseñadores web para introducir nuevas características y mejoras en sitios web de vanidad.
Campañas de marketing digital
- Planificar y ejecutar campañas de marketing digital que incluyan optimización de búsqueda orgánica, búsquedas de pago y publicidad de visualización.
- Monitorear y evaluar el rendimiento de la campaña, haciendo ajustes basados en datos para maximizar el ROI.
Gestión del contenido
- Colaborar con el gerente de marketing para garantizar que todo el contenido en línea sea preciso, actual y atractivo.
- Gestionar las actualizaciones de contenido a través de los sistemas Hilton y Marriott, incluidas imágenes y vídeos.
- Revisar y actualizar las listas de negocios de hoteles y puntos de venta en los sitios web.
Experiencia del cliente
- Optimice el viaje del cliente en línea, desde la visita inicial hasta el compromiso posterior a la reserva.
- Implementar mecanismos de retroalimentación para impulsar la mejora continua de los canales de reserva en línea.
Análisis e Informe
- Utilice herramientas de análisis web para monitorear los KPI y rastrear el rendimiento del comercio electrónico.
- Proporcionar regularmente informes de desempeño a la alta dirección y a los equipos hoteleros.
Colaboración
- Trabajar estrechamente con los equipos de ventas, marketing y operaciones corporativas y inmobiliarias para garantizar que las iniciativas de comercio electrónico se alineen con los objetivos comerciales más amplios.
- Construir y mantener relaciones con proveedores externos y socios tecnológicos.

Lo que necesitamos

Licenciatura en Marketing, Negocios o un campo relacionado.
Entre 3 y 5 años de experiencia en gestión del comercio electrónico, idealmente dentro de la industria de la hospitalidad.
- Éxito comprobado en impulsar las ventas en línea y mejorar la presencia digital.
Conocimiento sólido de SEO, SEM, PPC y otras técnicas de marketing digital.
Experiencia en el uso de herramientas de análisis web, en particular el Google Suite.
Fuertes habilidades de gestión de proyectos con la capacidad de manejar múltiples proyectos simultáneamente.
Fuertes habilidades analíticas, con un enfoque basado en datos.
Excelentes habilidades de comunicación y trabajo en equipo.

Lo que ofrecemos

Planes médicos/dentales/de visión
Descuentos para ejercicios y gimnasia
Gestión del peso/programas de alimentación saludable
Programas para madres lactantes
Seguro de vida / Muerte accidental y desmembramiento
Seguro de vida suplementario
Seguro de accidentes voluntarios / seguro de enfermedad crítica voluntaria / seguro hospitalario voluntario
Incapacidad a largo plazo y incapacidad voluntaria a corto plazo
401k - con una coincidencia!
Coaching financiero
Programas de descuento - viajes y estilo de vida / viajero
Desarrollo profesional
Asistencia educativa
Actividades de creación de equipos (en el lugar/fuera del lugar)
Programas de ayuda a los trabajadores
Herramientas de apoyo a la salud mental
Pago por vacaciones - 8 días! / Tempos de vacaciones competitivos / Pagos por enfermedad

Stanford Hotels Corporation es un Empleador de Igualdad de Oportunidades. Todos los solicitantes y empleados calificados recibirán una consideración para el empleo sin importar la raza; color; sexo; identidad de género; orientación sexual; prácticas y observancias religiosas; origen nacional; embarazo, parto o condiciones médicas relacionadas; estatus de veterano protegido o cónyuge / miembro de la familia de un veterano protegido; o discapacidad. Si necesita alojamiento para cualquier parte del proceso de solicitud debido a una condición médica o incapacidad, envíe un correo electrónico a Rebecca Dawes en rdawes@stanfordhotels.com o llame a 415-266-9821 para informarnos de la naturaleza de su solicitud.

De acuerdo con la Ordenanza de San Francisco Fair Chance, consideraremos para el empleo a solicitantes calificados con antecedentes de arresto y condena.

Empleador de igualdad de oportunidades

Este empleador está obligado a notificar a todos los solicitantes de sus derechos en virtud de las leyes federales de empleo.

Fuente: Hospitalidad en línea

#J-18808-Ljbffr","

Description

Salary Range: $90,000-$94,000 - This may fluctuate based on experience or education.

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