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Vice President, Influencer Marketing & Paid Media

\n
\n

About the Company

Innovative PR agency specializing in creative communications & digital strategy

Industry
Internet

Type
Privately Held

Founded
2013

\n \n

Employees
51-200

\n \n \n

Categories

Information Technology & Services
Consulting & Professional Services
Technology
Public Relations
B2B
B2C

\n
\n

Specialties

pr
social media
consumer / brand marketing
digital strategy + design
creative campaigns
experiential marketing
media relations
corporate & crisis communications
social influencer & talent campaign strategy
integrated content strategy
thought leadership strategy
content distribution + partnerships
corporate allyship
paid media
data analytics
internal communications
brand + visual identity
and video storytelling

\n
\n
\n

About the Role

The Company is seeking a Vice President for Influencer Marketing and Paid Media. The successful candidate will be responsible for managing and growing the influencer and paid media practice, with a focus on evolving the long-term vision, defining capabilities, and ensuring the discipline remains at the forefront of the industry. This role requires a strategic leader with a hands-on approach, capable of blending strategic vision with practical expertise. The VP will be expected to serve as a trusted advisor to C-level and executive clients, develop integrated strategies, and drive the integration of influencer-led and social commerce initiatives. Additionally, the role involves fostering department growth, building and mentoring high-performing teams, and leading the agency's thought leadership in influencer marketing and paid media.\n\nApplicants for the Vice President position should have a minimum of 10 years' experience in leading influencer marketing and paid media programs within a PR, social, or integrated agency environment. The role demands a strong track record in client management, team leadership, and the development of integrated strategies. The ideal candidate will have a deep understanding of the creator economy, be adept at defining success frameworks, and have experience in driving influencer and paid media strategy for new business. Operational and financial acumen, as well as a strong point of view on influencer marketing and paid media, are essential. The company values individuals who are ambitious, entrepreneurial, and committed to diversity, equity, and inclusion in the workplace.

Hiring Manager Title
Head of Influence

\n \n \n

Travel Percent
Less than 10%

Functions

Marketing
Advertising/Media Planning

\n
\n

\n\nEn Español:

Vicepresidente, Marketing de Influencers y Medios de Comunicación Pagados

\n
\n

Sobre la Compañía

Agencia de relaciones públicas innovadora especializada en comunicaciones creativas y estrategia digital

Industria
Internet

Tipo
En privado

Fundado
El año 2013

Empleados
51 a 200

Categorías

Tecnología y servicios de la información
Consultoría y servicios profesionales
Tecnología
Relaciones públicas
B2B
B2C

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Especialidades

por ejemplo:
redes sociales
mercadotecnia del consumidor / marca
estrategia digital + diseño
campañas creativas
comercialización experimental
Relaciones con los medios
Comunicaciones empresariales y de crisis
estrategia de campaña de influencers sociales y talentos
estrategia integrada de contenido
estrategia de liderazgo de pensamiento
Distribución de contenido + asociaciones
Alianza de empresas
medios de comunicación pagados
análisis de datos
comunicaciones internas
marca + identidad visual
y la narración en video

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Sobre el papel

La compañía está buscando un Vicepresidente de Marketing de Influencers y Medios Pagados. Se espera que el candidato exitoso sea responsable de administrar y hacer crecer la práctica de los medios de comunicación influyente y pagados, con un enfoque en evolucionar la visión a largo plazo, definir capacidades y garantizar que la disciplina permanezca a la vanguardia de la industria. Este papel requiere de un líder estratégico con una aproximación práctica, capaz de mezclar la visión estratégica con la experiencia práctica. El Vicepresidente se espera que sirva como asesor de confianza para clientes de nivel C y ejecutivos, desarrollar estrategias integradas, y impulsar la integración de las iniciativas de comercio social y de influencers. Además, el papel consiste en fomentar el departamento, la construcción y la orientación de equipos de alto rendimiento, y liderar el pensamiento de la agencia en marketing de influencer y medios pagados. La empresa valora a las personas ambiciosas, emprendedoras y comprometidas con la diversidad, la equidad y la inclusión en el lugar de trabajo.

Título de gerente de contratación
Jefe de la influencia

Porcentaje de viajes
Menos del 10%

Funciones

Comercialización
Publicidad y planificación de medios de comunicación

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Vice President, Influencer Marketing & Paid Media

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About the Company

Innovative PR agency sp...","Vice President, Influencer Marketing & Paid Media Job at Confidential in Charlot","Charlotte, NC, US, 28201",["B","2110094602"],"2 hours ago","/jobs/2110094602-vice-president-influencer-marketing-paid-media-job-at-confidential-in-charlot","Vice President, Influencer Marketing & Paid Media Job at Confiden...","/jobs?location=Charlotte%2C+NC%2C+US%2C+28201","/jobs?keyword=Vice+President%2C+Influencer+Marketing+%26+Paid+Media+Job+at+Confiden...",{"_429":428,"_434":553,"_452":453,"_444":554,"_243":438,"_441":438,"_427":428,"_111":555,"_431":432,"_433":194,"_454":453,"_442":556,"_425":557,"_455":558,"_430":118,"_476":559,"_460":560,"_478":555,"_479":556,"_481":561,"_483":562,"_485":563},["D",1771286400000],"Ameritas","Vice President, Actuarial- DI Product Management","Lincoln, NE, US, 68511",["B","2619536191"],"Work at Ameritas","2 days ago","/jobs/2619536191-vice-president-actuarial-di-product-management","/jobs?keyword=Ameritas","/jobs?location=Lincoln%2C+NE%2C+US%2C+68511","/jobs?keyword=Vice+President%2C+Actuarial-+DI+Product+Management","actionData","errors"]