Responsibilities
Lead Creative Strategy & Vision: Own and articulate IPSY’s creative vision and strategic direction, ensuring all creative work ladders up to a clear, inspiring, and differentiated brand POV.
Manage & Inspire the Creative Team: Directly lead a multidisciplinary in-house team across photography, graphic design, and creative strategy, fostering a culture of collaboration, excellence, and innovation.
Serve as Brand Steward: Oversee IPSY’s brand identity and ensure cohesive visual and tonal expression across all channels, including social, video, packaging, site, influencer content, and lifecycle marketing.
Unify Brand Expression Across Plans: Create a consistent brand system while developing distinct creative personalities for IPSY’s Original, Extra, and Ultimate plans under a single brand umbrella.
Modernize Storytelling: Drive the development of thumb‑stopping, community‑driven creative that authentically reflects Gen Z and Millennial beauty culture.
Partner Cross‑Functionally: Work closely with Marketing, Growth, Product, Merchandising, and Brand Partnerships to ensure creative strategy supports business objectives including acquisition, engagement, and retention.
Elevate Creative Operations: Implement strong processes for briefing, feedback, and execution that enable the team to deliver world‑class work efficiently and at scale.
Champion Innovation: Thoughtfully adopt new tools, workflows, and emerging technologies to enhance creative quality, speed, and impact—without losing the human creative spark.
Build Executive Trust: Act as a key creative partner to the CMO, CEO, and executive leadership team, clearly communicating creative strategy, rationale, and results.
Requirements
Creative Visionary & Strategist
Exceptional People Manager
Hands‑On Creative Leader
Brand Identity Expert
Digital‑First Mindset
Cross‑Functional Leader
Innovative & Curious
Executive Presence
Preferred
Background in beauty, wellness, fashion, or lifestyle brands is a plus, but not required.
Benefits
Competitive salary & equity grants
Annual bonus program (paid out quarterly)
Medical, dental & vision insurance
401(k) plan with company match
Paid Time Off
Work from home flexibility
Free Glambag subscription
Learning & development programs
#J-18808-Ljbffr
Lead Creative Strategy & Vision: Own and articulate IPSY’s creative vision and strategic direction, ensuring all creative work ladders up to a clear, inspiring, and differentiated brand POV.
Manage & Inspire the Creative Team: Directly lead a multidisciplinary in-house team across photography, graphic design, and creative strategy, fostering a culture of collaboration, excellence, and innovation.
Serve as Brand Steward: Oversee IPSY’s brand identity and ensure cohesive visual and tonal expression across all channels, including social, video, packaging, site, influencer content, and lifecycle marketing.
Unify Brand Expression Across Plans: Create a consistent brand system while developing distinct creative personalities for IPSY’s Original, Extra, and Ultimate plans under a single brand umbrella.
Modernize Storytelling: Drive the development of thumb‑stopping, community‑driven creative that authentically reflects Gen Z and Millennial beauty culture.
Partner Cross‑Functionally: Work closely with Marketing, Growth, Product, Merchandising, and Brand Partnerships to ensure creative strategy supports business objectives including acquisition, engagement, and retention.
Elevate Creative Operations: Implement strong processes for briefing, feedback, and execution that enable the team to deliver world‑class work efficiently and at scale.
Champion Innovation: Thoughtfully adopt new tools, workflows, and emerging technologies to enhance creative quality, speed, and impact—without losing the human creative spark.
Build Executive Trust: Act as a key creative partner to the CMO, CEO, and executive leadership team, clearly communicating creative strategy, rationale, and results.
Requirements
Creative Visionary & Strategist
Exceptional People Manager
Hands‑On Creative Leader
Brand Identity Expert
Digital‑First Mindset
Cross‑Functional Leader
Innovative & Curious
Executive Presence
Preferred
Background in beauty, wellness, fashion, or lifestyle brands is a plus, but not required.
Benefits
Competitive salary & equity grants
Annual bonus program (paid out quarterly)
Medical, dental & vision insurance
401(k) plan with company match
Paid Time Off
Work from home flexibility
Free Glambag subscription
Learning & development programs
#J-18808-Ljbffr