Public Information Specialist 2 (Digital Content) - Albany
New York State Department of Labor, Albany, New York, United States
Duties Description
Come join the Department of Labor’s Office of Communications! We are looking for a highly creative individual who thrives in a collaborative environment to take the lead in our social media team. The ideal candidate is highly organized and driven to create engaging, creative content that will raise the profile of the agency. Our dynamic group is ready to welcome our next team member!
Duties
Lead digital media campaign planning, including research, development, and scheduling posts specific to departmental needs.
Develop and maintain a comprehensive social media content calendar, coordinating with relevant departments to ensure timely and accurate information dissemination.
Coordinate, review, and edit the posting of information to agency social media accounts (Facebook/Instagram/X/LinkedIn).
Monitor websites, social media, and digital communications trends to ensure that information is kept current, fresh, informative, and appealing.
Perform quality assurance checks of work to ensure that all editorial and graphic assets have been uploaded properly to the page and are free of technical issues.
Use the content management system to create, modify, and edit webpages under the direction of management.
Work with staff and serve as liaison with Information Technology staff as needed to manage HTML coding for e‑mail blasts and custom media projects.
Provide support executing social media strategies.
Utilize information from social media listening tools to address public concerns.
Oversee the work of the Public Information Specialist 1 staff.
Qualifications Minimum Qualifications Seven years of experience in public relations, social media, and digital communications. Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, respectively; OR one year of experience as a Public Information Specialist 1 (Digital Content).
Preferred Qualifications
Prior experience supervising social media staff and leading content generation.
Effective written and oral communication skills with a high degree of responsiveness.
Understanding of SEO principles for social media.
Experience with social media listening tools.
Ability to initiate and maintain relationships across a diverse set of stakeholders.
Bilingual (English & Spanish).
Additional Comments Position specific job duties may include occasional altered work schedule or job assignments which require availability and willingness to work occasional evenings and/or out‑stationed assignments. Candidates with no previous state service will begin at the starting rate of the salary range listed above. If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): 518-457-4272, BSCHR@ogs.ny.gov. NOTE: Promotions may change appointees’ negotiating unit. Applicants should be aware that changes in negotiating units may affect their salary, insurance and other benefits. Telecommuting can be discussed during the interview. Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States. Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location.
We Offer a Comprehensive Benefits Package, Including
13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short‑term and long‑term disability coverage).
Choice of several affordable and competitive health insurance plans
Dental and vision insurance plans at no additional cost
Membership in the NYS Employee’s Retirement System
NYS Deferred Compensation Investment Plan
Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full‑time employees)
Eligibility to apply for tuition reimbursement for qualifying employees and courses
Paid Parental Leave
Our mission is to provide outstanding services to our customers – the workers and business that call New York home. We help New Yorkers find careers they will love. We build and support New York’s businesses. We empower and protect New York’s workers. To learn more about our mission and the exciting work of the DOL, please visit: https://dol.ny.gov/about-us
DOL is committed to fostering employee engagement and work‑life balance. We offer telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work‑week, and not to exceed 4 days per two‑week pay period. Telecommuting can be discussed at the time of interview. Our exciting training and development opportunities, including Coursera and our formal Employee Recognition Program allow us to develop, recognize, and celebrate our workforce.
Please note that specific benefits and programs may vary based on negotiating unit, current contract, length of State service, and program area.
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Duties
Lead digital media campaign planning, including research, development, and scheduling posts specific to departmental needs.
Develop and maintain a comprehensive social media content calendar, coordinating with relevant departments to ensure timely and accurate information dissemination.
Coordinate, review, and edit the posting of information to agency social media accounts (Facebook/Instagram/X/LinkedIn).
Monitor websites, social media, and digital communications trends to ensure that information is kept current, fresh, informative, and appealing.
Perform quality assurance checks of work to ensure that all editorial and graphic assets have been uploaded properly to the page and are free of technical issues.
Use the content management system to create, modify, and edit webpages under the direction of management.
Work with staff and serve as liaison with Information Technology staff as needed to manage HTML coding for e‑mail blasts and custom media projects.
Provide support executing social media strategies.
Utilize information from social media listening tools to address public concerns.
Oversee the work of the Public Information Specialist 1 staff.
Qualifications Minimum Qualifications Seven years of experience in public relations, social media, and digital communications. Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, respectively; OR one year of experience as a Public Information Specialist 1 (Digital Content).
Preferred Qualifications
Prior experience supervising social media staff and leading content generation.
Effective written and oral communication skills with a high degree of responsiveness.
Understanding of SEO principles for social media.
Experience with social media listening tools.
Ability to initiate and maintain relationships across a diverse set of stakeholders.
Bilingual (English & Spanish).
Additional Comments Position specific job duties may include occasional altered work schedule or job assignments which require availability and willingness to work occasional evenings and/or out‑stationed assignments. Candidates with no previous state service will begin at the starting rate of the salary range listed above. If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): 518-457-4272, BSCHR@ogs.ny.gov. NOTE: Promotions may change appointees’ negotiating unit. Applicants should be aware that changes in negotiating units may affect their salary, insurance and other benefits. Telecommuting can be discussed during the interview. Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States. Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location.
We Offer a Comprehensive Benefits Package, Including
13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short‑term and long‑term disability coverage).
Choice of several affordable and competitive health insurance plans
Dental and vision insurance plans at no additional cost
Membership in the NYS Employee’s Retirement System
NYS Deferred Compensation Investment Plan
Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full‑time employees)
Eligibility to apply for tuition reimbursement for qualifying employees and courses
Paid Parental Leave
Our mission is to provide outstanding services to our customers – the workers and business that call New York home. We help New Yorkers find careers they will love. We build and support New York’s businesses. We empower and protect New York’s workers. To learn more about our mission and the exciting work of the DOL, please visit: https://dol.ny.gov/about-us
DOL is committed to fostering employee engagement and work‑life balance. We offer telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work‑week, and not to exceed 4 days per two‑week pay period. Telecommuting can be discussed at the time of interview. Our exciting training and development opportunities, including Coursera and our formal Employee Recognition Program allow us to develop, recognize, and celebrate our workforce.
Please note that specific benefits and programs may vary based on negotiating unit, current contract, length of State service, and program area.
#J-18808-Ljbffr