Customer Lifecycle Management Lead

Title:

Customer Lifecycle Management Lead

Industry:

Tech

Location:

Cupertino, CA

Duration:

12 months

Responsibilities

Develop and optimize customer engagement and retention strategies

Design and lead complex, end-to-end customer journeys

Drive experimentation through A/B testing and data-driven insights

Partner cross-functionally to improve performance against key metrics

Continuously analyze results and refine programs

Requirements

Strong analytical mindset with proven success in engagement and retention marketing

Experience leading complex lifecycle programs across channels and platforms

Ability to collaborate across product, engineering, design, analytics, and marketing

Deep understanding of A/B testing and optimization

Excellent project management, communication, and stakeholder-management skills

Skills

Customer Engagement

Retention Strategies

A/B Testing

Lifecycle Marketing

Digital Marketing

Data-Driven Insights

Project Management

Collaboration

Analytics

Subscription Services

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

#J-18808-Ljbffr