POV Beauty launched on March 26, 2025 and sold out in under 24 hours. We’re now entering a critical growth phase and are hiring a Growth Manager to build, own, and scale our paid acquisition engine.
Reporting to the Director of Digital & Ecommerce, the Growth Manager will be responsible for driving efficient customer acquisition across Meta (Facebook & Instagram) and supporting growth across Google Ads (Search, YouTube, Performance Max). This role is ideal for a performance‑driven operator who lives in Ads Manager, obsesses over CPA, and thrives at the intersection of data, creative, and experimentation.
This is a hands‑on, tactical role with real ownership. You’ll manage day‑to‑day paid media performance while shaping long‑term growth strategy, working closely with creative, influencer, and marketing partners to ensure a cohesive story from ad to checkout.
This role is essential to POV’s ability to scale. The right person will have the opportunity to be a true owner and a key driver of the brand’s next phase of growth.
Responsibilities Paid Media Ownership (Meta First)
Own end‑to‑end management of Meta Ads Manager, including campaign structure, audience strategy, bidding, budgeting, and optimization
Manage and scale a monthly Meta budget, with opportunity to expand as performance allows
Set monthly and quarterly budget strategy, including spend allocation and pacing
Monitor platform changes (iOS updates, attribution shifts, algorithm changes) and adjust strategy accordingly
Make confident, data‑backed decisions and clearly articulate tradeoffs and rationale
Highlight and advocate for new channel opportunities
Performance & Scaling
Own performance against CPA (primary KPI), CAC, MER, and efficiency metrics
Identify when and how to scale spend while maintaining efficiency targets
Quickly diagnose performance issues and implement corrective actions
Lead structured testing across audiences, formats, bidding strategies, and campaign structures
Partner closely with growth creative and design to identify high‑performing themes, hooks, and messaging
Translate performance insights into clear creative direction and testing briefs
Identify creative gaps and opportunities that unlock customer acquisition
Help evolve POV’s acquisition strategy from strong brand marketing to icon‑level growth campaigns
Work closely with Influencer & Partnerships to ensure alignment between creator storytelling and paid media
Own or support Google Ads, including Search, YouTube, and Performance Max, with a focus on CPC efficiency
Bring curiosity and a test‑and‑learn mindset to emerging formats and channels
Collaborate with or manage external channel specialists as needed
Apply learnings across channels to strengthen overall acquisition strategy
Measurement & Communication
Analyze performance using Ads Manager, Google Ads, GA4, and internal dashboards
Build clear, concise performance narratives for stakeholders
Proactively propose experiments and communicate learnings
Stay current on paid media best practices and platform updates
Requirements
5–7+ years of experience in paid media or growth marketing
Deep, hands‑on expertise in Meta Ads Manager (required)
Proven experience owning CPA and scaling paid media budgets
Strong analytical skills paired with sound creative judgment
Clear communicator who can confidently explain decisions and insights
Comfortable operating in a fast‑moving, test‑and‑learn environment
Low‑ego, highly accountable, and focused on execution over optics
Preferred Qualifications
Experience in DTC or consumer brands (beauty experience not required)
Familiarity with Google Ads, YouTube Ads, or Performance Max
Experience working closely with creative, influencer, or content teams
Understanding of full‑funnel paid media strategy
Experience managing or collaborating with agencies or consultants
Flexible work environment with teams centralized in LA & NYC
100% of employee premiums covered for medical, dental, and vision
20 days of PTO + 5 sick days
Parental leave
Discounted POV product
Performance‑based incentive
In order to be considered for the role, you must apply on our site here: https://www.talented.so/agency/72ikd3fm0gyr/pov-beauty/zddl93z6spzf/
#J-18808-Ljbffr
Reporting to the Director of Digital & Ecommerce, the Growth Manager will be responsible for driving efficient customer acquisition across Meta (Facebook & Instagram) and supporting growth across Google Ads (Search, YouTube, Performance Max). This role is ideal for a performance‑driven operator who lives in Ads Manager, obsesses over CPA, and thrives at the intersection of data, creative, and experimentation.
This is a hands‑on, tactical role with real ownership. You’ll manage day‑to‑day paid media performance while shaping long‑term growth strategy, working closely with creative, influencer, and marketing partners to ensure a cohesive story from ad to checkout.
This role is essential to POV’s ability to scale. The right person will have the opportunity to be a true owner and a key driver of the brand’s next phase of growth.
Responsibilities Paid Media Ownership (Meta First)
Own end‑to‑end management of Meta Ads Manager, including campaign structure, audience strategy, bidding, budgeting, and optimization
Manage and scale a monthly Meta budget, with opportunity to expand as performance allows
Set monthly and quarterly budget strategy, including spend allocation and pacing
Monitor platform changes (iOS updates, attribution shifts, algorithm changes) and adjust strategy accordingly
Make confident, data‑backed decisions and clearly articulate tradeoffs and rationale
Highlight and advocate for new channel opportunities
Performance & Scaling
Own performance against CPA (primary KPI), CAC, MER, and efficiency metrics
Identify when and how to scale spend while maintaining efficiency targets
Quickly diagnose performance issues and implement corrective actions
Lead structured testing across audiences, formats, bidding strategies, and campaign structures
Partner closely with growth creative and design to identify high‑performing themes, hooks, and messaging
Translate performance insights into clear creative direction and testing briefs
Identify creative gaps and opportunities that unlock customer acquisition
Help evolve POV’s acquisition strategy from strong brand marketing to icon‑level growth campaigns
Work closely with Influencer & Partnerships to ensure alignment between creator storytelling and paid media
Own or support Google Ads, including Search, YouTube, and Performance Max, with a focus on CPC efficiency
Bring curiosity and a test‑and‑learn mindset to emerging formats and channels
Collaborate with or manage external channel specialists as needed
Apply learnings across channels to strengthen overall acquisition strategy
Measurement & Communication
Analyze performance using Ads Manager, Google Ads, GA4, and internal dashboards
Build clear, concise performance narratives for stakeholders
Proactively propose experiments and communicate learnings
Stay current on paid media best practices and platform updates
Requirements
5–7+ years of experience in paid media or growth marketing
Deep, hands‑on expertise in Meta Ads Manager (required)
Proven experience owning CPA and scaling paid media budgets
Strong analytical skills paired with sound creative judgment
Clear communicator who can confidently explain decisions and insights
Comfortable operating in a fast‑moving, test‑and‑learn environment
Low‑ego, highly accountable, and focused on execution over optics
Preferred Qualifications
Experience in DTC or consumer brands (beauty experience not required)
Familiarity with Google Ads, YouTube Ads, or Performance Max
Experience working closely with creative, influencer, or content teams
Understanding of full‑funnel paid media strategy
Experience managing or collaborating with agencies or consultants
Flexible work environment with teams centralized in LA & NYC
100% of employee premiums covered for medical, dental, and vision
20 days of PTO + 5 sick days
Parental leave
Discounted POV product
Performance‑based incentive
In order to be considered for the role, you must apply on our site here: https://www.talented.so/agency/72ikd3fm0gyr/pov-beauty/zddl93z6spzf/
#J-18808-Ljbffr