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Marketing Analytics Manager

The Restaurant Store, LLC, Lititz, Pennsylvania, United States

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Job Summary The

Enterprise BI & Analytics Team

is the central hub of analytics and data engineering at WebstaurantStore. We transform

billions of data points

across marketing, supply chain, operations, and customer experience into trusted data foundations and actionable insights. Leveraging a

modern data stack , scalable cloud technologies, and innovative DataOps practices, the team empowers smarter decisions, rapid growth, and new opportunities across the business.

As a key pillar in the Enterprise BI function, the Marketing Analytics Team is seeking a Marketing Analytics Manager thatbrings deep ecommerce and digital marketing experienceto help grow business impact. In this role, you will lead a team of five high performing analysts and own the development of multi-channel marketing measurement frameworks, performance insights, and decision ready business intelligence. You will guide strategy, elevate analytical rigor, and shape how marketingimpactsthe broader customer and business ecosystem.

Responsibilities The Marketing Analytics Manager is a program leader, people manager, and hands-on analyst who sets direction, develops talent, and delivers highimpact insights. Key areas of ownershipinclude:

1) Marketing Measurement & Analytics

Serve as the analytics lead for paid search, paid media, SEO, and growth marketing.

Own the end-to-end measurement strategy across paid and organicchannels.

Establish bestfit approaches for measuring and monitoring channelperformance.

Lead development of scalable,accurate, and executive-ready reporting and dashboards.

Perform deep-dive and ad-hoc analysis to answer complex questions andidentifygrowth opportunities.

2) Cross-Functional Partnership

Act as a trusted advisor to marketing and business leaders, translating data into strategic recommendations.

Partner closely with data science, engineering, and marketing leadership to align priorities.

Influence product, marketing, and analytics roadmaps through insight-driven storytelling.

3) Team Leadership & Development

Manage and mentor a team offivemarketing analysts.

Set clear goals, prioritize workloads, and ensure high-quality,timelydelivery.

Coach analysts on technical skills, business context, and stakeholder communication.

Support career growth through feedback, development plans, and performance management.

4) Technical & Analytical Execution

Oversee analytics workflows within a Google Cloud–based tech stack, including:

Google Analytics 360

Funnel.io (data ingestion and pipeline management)

BigQuery(SQL analysis&data modeling)

Looker (semanticlayer &visualization)

Establish andmaintainbest practices for SQL, data modeling, and reporting performance.

Collaborate with data science on advanced analytics initiatives (e.g., experimentation, forecasting, incrementality, LTV, cohort analysis).

Partner with Enterprise BI on data sourcing, modeling, and broader data platform initiatives.

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