Travel:
~20–30% for field events, partner programs, and conferences
About the Role We’re looking for a Field & Growth Marketing Manager to help scale predictable pipeline across direct B2B and partner-led (B2B2B) motions.
As a hyper-growth cybersecurity company, we’ve validated product-market fit and are now focused on repeatable revenue growth. This role is responsible for designing, executing, and scaling field and growth programs that directly support revenue goals across regions, segments, and partners.
You’ll work closely with Sales, Partnerships, and Revenue Operations to turn strategy into execution and execution into measurable pipeline impact.
This is a highly visible, hands‑on role for someone who thrives in a fast‑moving environment and is comfortable being accountable for results.
Why This Role Matters
You’ll help move the company from ad hoc programs to scalable growth systems.
You’ll influence both direct and partner revenue motions.
You’ll be accountable for executing pipeline‑driving programs with clear visibility into performance and impact on revenue.
What You’ll Do: Field Marketing & Regional Pipeline Execute field marketing programs across priority regions and segments in close alignment with Sales and Marketing leadership.
Programs include:
In‑person and virtual events
Executive dinners and roundtables
Partner co‑marketing events
Conferences and sponsored activations
Ensure each program is aligned to clear outcomes, including meetings set, pipeline created, and deal acceleration.
Partner & B2B2B Growth
Co‑hosted events and webinars
Joint campaigns with resellers, platforms, or ecosystem partners
Enablement of partners with messaging, assets, and campaign playbooks
Work with the Partnerships team to support:
Partner‑sourced pipeline
Partner‑influenced opportunities
Adapt messaging and programs for indirect sales motions.
Growth & Demand Programs Launch scalable growth campaigns across:
Paid media (LinkedIn, search, retargeting)
Email and lifecycle marketing
Content and ABM‑style campaigns for key accounts
Test and optimize messaging, offers, and channels to improve conversion and efficiency.
Translate learnings into repeatable growth playbooks.
Act as the primary marketing partner for Sales leaders and reps.
Align programs to territory plans, target accounts and verticals, and quarterly pipeline goals.
Build clear follow‑up plans, sales assets, and enablement for every campaign.
Measurement, Reporting & Scale
Own performance tracking and reporting for all field and growth programs.
Measure impact across pipeline sourced and influenced, cost per opportunity, and conversion rates by channel and partner.
Partner with RevOps to maintain clean attribution and forecasting confidence.
Use data to prioritize what scales, and cut what doesn’t.
What Success Looks Like (First 6 Months)
Consistent, predictable pipeline contribution from field, growth, and partner programs.
Strong alignment with Sales and Partnerships, reflected in program adoption and follow‑up.
Documented, repeatable playbooks for field events, partner co‑marketing, and regional growth campaigns.
Clear reporting that ties marketing activity to revenue outcomes.
You Might Thrive In This Role If You Bring
4–7+ years of experience in B2B demand generation, field marketing, or growth marketing.
Proven track record of driving pipeline and revenue impact.
Experience working closely with Sales and Partnerships teams.
Strong program management skills with the ability to run multiple initiatives in parallel.
Analytical mindset with comfort using data to guide decisions.
Experience in a scale‑up or high‑growth B2B environment.
Experience supporting partner‑led or indirect sales motions (B2B2B).
Hands‑on experience with HubSpot and Salesforce.com.
Hands‑on experience with paid acquisition platforms (LinkedIn Ads, Google Ads).
Experience with ABM or account‑based field marketing.
Competitive salary plus variable or bonus tied to pipeline or revenue impact.
Equity participation.
Comprehensive benefits, PTO, and company holidays.
Why Join Terra Security Terra Security is on track to become the next breakout cybersecurity company. As the winner of the 2025 AWS + CrowdStrike + NVIDIA Cybersecurity Startup Accelerator, Terra has earned recognition from some of the most influential names in modern security. The company has raised $38 million to date, including a $30 million Series A led by Felicis Ventures with participation from Dell Technologies Capital, Silicon Valley CISO Investments (SVCI), SYN Ventures, LAMA Partners, Underscore VC, and Capital One Ventures.
Terra is at a pivotal inflection point. We have proven what works and are now scaling it. The opportunity, and the challenge, is that not every system is fully built yet. This is a company for operators who can execute through ambiguity, make progress without perfect inputs, and help shape the foundations that future growth depends on.
Our VP of Marketing is building an AI‑native, revenue‑driven marketing function designed to scale alongside the business. In tight partnership with Sales, Partnerships, and RevOps, she is establishing the core systems, operating rhythms, and go‑to‑market alignment needed to support both direct B2B and partner‑led B2B2B growth. This means modernizing workflows, tightening feedback loops with Sales, and creating programs that drive pipeline now while steadily improving how we operate.
This role is an opportunity to lead execution of pipeline‑driving field and growth programs during a formative stage of the company. As a senior individual contributor reporting directly to the VP of Marketing, you will operate in motion, running events, campaigns, and partner programs, while helping shape the playbooks, processes, and measurements behind them.
#J-18808-Ljbffr
~20–30% for field events, partner programs, and conferences
About the Role We’re looking for a Field & Growth Marketing Manager to help scale predictable pipeline across direct B2B and partner-led (B2B2B) motions.
As a hyper-growth cybersecurity company, we’ve validated product-market fit and are now focused on repeatable revenue growth. This role is responsible for designing, executing, and scaling field and growth programs that directly support revenue goals across regions, segments, and partners.
You’ll work closely with Sales, Partnerships, and Revenue Operations to turn strategy into execution and execution into measurable pipeline impact.
This is a highly visible, hands‑on role for someone who thrives in a fast‑moving environment and is comfortable being accountable for results.
Why This Role Matters
You’ll help move the company from ad hoc programs to scalable growth systems.
You’ll influence both direct and partner revenue motions.
You’ll be accountable for executing pipeline‑driving programs with clear visibility into performance and impact on revenue.
What You’ll Do: Field Marketing & Regional Pipeline Execute field marketing programs across priority regions and segments in close alignment with Sales and Marketing leadership.
Programs include:
In‑person and virtual events
Executive dinners and roundtables
Partner co‑marketing events
Conferences and sponsored activations
Ensure each program is aligned to clear outcomes, including meetings set, pipeline created, and deal acceleration.
Partner & B2B2B Growth
Co‑hosted events and webinars
Joint campaigns with resellers, platforms, or ecosystem partners
Enablement of partners with messaging, assets, and campaign playbooks
Work with the Partnerships team to support:
Partner‑sourced pipeline
Partner‑influenced opportunities
Adapt messaging and programs for indirect sales motions.
Growth & Demand Programs Launch scalable growth campaigns across:
Paid media (LinkedIn, search, retargeting)
Email and lifecycle marketing
Content and ABM‑style campaigns for key accounts
Test and optimize messaging, offers, and channels to improve conversion and efficiency.
Translate learnings into repeatable growth playbooks.
Act as the primary marketing partner for Sales leaders and reps.
Align programs to territory plans, target accounts and verticals, and quarterly pipeline goals.
Build clear follow‑up plans, sales assets, and enablement for every campaign.
Measurement, Reporting & Scale
Own performance tracking and reporting for all field and growth programs.
Measure impact across pipeline sourced and influenced, cost per opportunity, and conversion rates by channel and partner.
Partner with RevOps to maintain clean attribution and forecasting confidence.
Use data to prioritize what scales, and cut what doesn’t.
What Success Looks Like (First 6 Months)
Consistent, predictable pipeline contribution from field, growth, and partner programs.
Strong alignment with Sales and Partnerships, reflected in program adoption and follow‑up.
Documented, repeatable playbooks for field events, partner co‑marketing, and regional growth campaigns.
Clear reporting that ties marketing activity to revenue outcomes.
You Might Thrive In This Role If You Bring
4–7+ years of experience in B2B demand generation, field marketing, or growth marketing.
Proven track record of driving pipeline and revenue impact.
Experience working closely with Sales and Partnerships teams.
Strong program management skills with the ability to run multiple initiatives in parallel.
Analytical mindset with comfort using data to guide decisions.
Experience in a scale‑up or high‑growth B2B environment.
Experience supporting partner‑led or indirect sales motions (B2B2B).
Hands‑on experience with HubSpot and Salesforce.com.
Hands‑on experience with paid acquisition platforms (LinkedIn Ads, Google Ads).
Experience with ABM or account‑based field marketing.
Competitive salary plus variable or bonus tied to pipeline or revenue impact.
Equity participation.
Comprehensive benefits, PTO, and company holidays.
Why Join Terra Security Terra Security is on track to become the next breakout cybersecurity company. As the winner of the 2025 AWS + CrowdStrike + NVIDIA Cybersecurity Startup Accelerator, Terra has earned recognition from some of the most influential names in modern security. The company has raised $38 million to date, including a $30 million Series A led by Felicis Ventures with participation from Dell Technologies Capital, Silicon Valley CISO Investments (SVCI), SYN Ventures, LAMA Partners, Underscore VC, and Capital One Ventures.
Terra is at a pivotal inflection point. We have proven what works and are now scaling it. The opportunity, and the challenge, is that not every system is fully built yet. This is a company for operators who can execute through ambiguity, make progress without perfect inputs, and help shape the foundations that future growth depends on.
Our VP of Marketing is building an AI‑native, revenue‑driven marketing function designed to scale alongside the business. In tight partnership with Sales, Partnerships, and RevOps, she is establishing the core systems, operating rhythms, and go‑to‑market alignment needed to support both direct B2B and partner‑led B2B2B growth. This means modernizing workflows, tightening feedback loops with Sales, and creating programs that drive pipeline now while steadily improving how we operate.
This role is an opportunity to lead execution of pipeline‑driving field and growth programs during a formative stage of the company. As a senior individual contributor reporting directly to the VP of Marketing, you will operate in motion, running events, campaigns, and partner programs, while helping shape the playbooks, processes, and measurements behind them.
#J-18808-Ljbffr