Marketing Specialist
Mattco Roofing and Construction, College Station, Texas, United States, 77840
Full-Time, Entry-Level | College Station, TX
About Mattco Roofing & Construction Mattco is a family-owned, full-service commercial roofing company with over 20 years of industry expertise. Based in College Station, TX, we've built strong brand recognition locally and now we're scaling regionally and nationally. We specialize in commercial roofing solutions across Texas and beyond, delivering high-quality craftsmanship and reliable service. Our reputation is built on reliability, customized solutions, and a commitment to protecting valuable property assets—and we're ready to tell that story to a much bigger audience.
Why This Role Exists We have strong local brand equity, but our marketing presence hasn't kept pace with our reputation or our growth trajectory. We need someone who can own our marketing end-to-end: build our SEO and content foundation, grow our B2B social media presence across LinkedIn, Facebook, Instagram, and TikTok, create consistent visual assets, optimize our website for conversions, and manage email campaigns that nurture leads through the sales cycle.
If you're an entry-level marketer with hands-on experience in SEO, content strategy, social media, design, and/or marketing campaigns, this is your chance to build something meaningful and grow with a company that's scaling.
The Role: What You'll Own
Own our blog strategy and write content that attracts and engages our target audience
Write social media posts, email campaigns, web copy, and marketing materials that position Mattco as a trusted authority in commercial roofing
Collaborate with leadership on messaging, positioning, and content calendars—I'll review and approve, but you own the creation
SEO & Search Visibility
Execute our SEO strategy: keyword research, on-page optimization, technical SEO, and building search visibility
Manage location-based and targeted campaigns to reach our audience in key markets
Track and report on search rankings, organic traffic, and conversion metrics monthly
Social Media & Digital Engagement
Manage our B2B social platforms (LinkedIn, Facebook, Instagram, TikTok) with a strategic content calendar
Create original content that showcases completed projects, case studies, company culture, and industry insights
Coordinate and manage our online review campaign—monitor reviews, respond to feedback, and drive positive customer testimonials
Engage authentically with our audience: answer questions, build relationships, and position Mattco as an industry authority
Develop and execute email marketing campaigns that nurture leads through the sales cycle
Build email templates, segment lists, and create sequences that drive engagement
Manage Monday.com integration and track email performance metrics
Visual Design & Brand Assets
Design and produce marketing materials: social graphics, email templates, web assets, presentation decks, and proposal materials
Maintain visual brand consistency across all digital and print touchpoints
Edit and optimize photo and video assets from job sites—make our completed projects shine
Website & Conversion Optimization
Implement updates and improvements to our website—optimize for user experience, conversions, and search visibility
Create high-converting landing pages for specific campaigns
Test and iterate: A/B test headlines, calls-to-action, and layouts to maximize lead generation
Analytics & Reporting
Track and report on all marketing metrics: traffic sources, conversion rates, social engagement, lead quality, email performance
Analyze market trends and competitor strategies to inform our positioning
Collaborate with sales to ensure marketing efforts align with pipeline goals and customer insights
Required
Hands-on experience in at least two of these areas: SEO, content writing, digital marketing (SEO, display, email), social media management, or graphic design
Portfolio or examples of your work—show us what you've actually built, written, or optimized
Proficiency with design tools (Adobe Creative Suite, Canva, Figma, or similar)
Comfort with analytics tools (Google Analytics, social platform insights)
Strong writing skills—you write clear, compelling copy for multiple channels
Detail-oriented and organized—you manage multiple campaigns, deadlines, and platforms simultaneously
Data-driven mindset—you make decisions based on metrics, not guesses
Coachable—you welcome feedback and implement it quickly
Self-motivated—you can manage your own projects and priorities without constant supervision
Comfortable with direct communication—we value authenticity and honest feedback
Nice to Have
Experience with WordPress, Monday.com, Mailchimp, or other marketing platforms
Familiarity with Monday.com or other CRM/project management tools
B2B marketing experience or knowledge of commercial real estate/construction
Video editing or content production skills
Experience scaling a brand or launching new marketing initiatives
Location Mattco Main Office, 5591 Raymond Stotzer Parkway, College Station, TX 77845 (in-office, local candidates preferred)
Position Type Full-Time, Permanent
Hours Monday-Friday, 8:00 AM – 5:00 PM
Salary $45,000 - $60,000 annually, based on experience and skills
Benefits Health insurance, 401(k), paid time off, and opportunities to grow with a scaling company
What Sets This Apart
High-Impact Work:
Your marketing efforts directly drive leads and revenue. You'll see the results of your work immediately and understand the real business impact
Collaborative Leadership:
You'll work closely with the Director of Sales & Marketing. Weekly strategy sessions, clear direction, and hands‑on feedback
Scaling an Established Brand:
We're not a startup. We have strong local reputation and proven business model. Your job is to take what works locally and scale it regionally and nationally
Learning from Real Sales Leaders:
You'll work alongside experienced business development reps and a growing sales team. You'll understand B2B sales dynamics and how marketing actually supports revenue
Growth Opportunity:
You'll grow with us—your responsibilities will expand, new opportunities will emerge, and you'll be part of building something meaningful
Culture Fit:
We use EOS—we value direct communication, accountability, data-driven decisions, and authentic teamwork.
How to Apply
A cover letter (1-2 paragraphs) explaining why you're interested in this role and what marketing areas excite you most
Links to your portfolio, website, or examples of your work (blog posts, social media campaigns, design projects, email campaigns, etc.)
Optional: Links to successful campaigns or content with metrics (traffic, engagement, conversions, leads generated, etc.)
Contact: Joe Sable joe.s@mattcogroup.com | Director of Sales & Marketing, Mattco Roofing & Construction
#J-18808-Ljbffr
About Mattco Roofing & Construction Mattco is a family-owned, full-service commercial roofing company with over 20 years of industry expertise. Based in College Station, TX, we've built strong brand recognition locally and now we're scaling regionally and nationally. We specialize in commercial roofing solutions across Texas and beyond, delivering high-quality craftsmanship and reliable service. Our reputation is built on reliability, customized solutions, and a commitment to protecting valuable property assets—and we're ready to tell that story to a much bigger audience.
Why This Role Exists We have strong local brand equity, but our marketing presence hasn't kept pace with our reputation or our growth trajectory. We need someone who can own our marketing end-to-end: build our SEO and content foundation, grow our B2B social media presence across LinkedIn, Facebook, Instagram, and TikTok, create consistent visual assets, optimize our website for conversions, and manage email campaigns that nurture leads through the sales cycle.
If you're an entry-level marketer with hands-on experience in SEO, content strategy, social media, design, and/or marketing campaigns, this is your chance to build something meaningful and grow with a company that's scaling.
The Role: What You'll Own
Own our blog strategy and write content that attracts and engages our target audience
Write social media posts, email campaigns, web copy, and marketing materials that position Mattco as a trusted authority in commercial roofing
Collaborate with leadership on messaging, positioning, and content calendars—I'll review and approve, but you own the creation
SEO & Search Visibility
Execute our SEO strategy: keyword research, on-page optimization, technical SEO, and building search visibility
Manage location-based and targeted campaigns to reach our audience in key markets
Track and report on search rankings, organic traffic, and conversion metrics monthly
Social Media & Digital Engagement
Manage our B2B social platforms (LinkedIn, Facebook, Instagram, TikTok) with a strategic content calendar
Create original content that showcases completed projects, case studies, company culture, and industry insights
Coordinate and manage our online review campaign—monitor reviews, respond to feedback, and drive positive customer testimonials
Engage authentically with our audience: answer questions, build relationships, and position Mattco as an industry authority
Develop and execute email marketing campaigns that nurture leads through the sales cycle
Build email templates, segment lists, and create sequences that drive engagement
Manage Monday.com integration and track email performance metrics
Visual Design & Brand Assets
Design and produce marketing materials: social graphics, email templates, web assets, presentation decks, and proposal materials
Maintain visual brand consistency across all digital and print touchpoints
Edit and optimize photo and video assets from job sites—make our completed projects shine
Website & Conversion Optimization
Implement updates and improvements to our website—optimize for user experience, conversions, and search visibility
Create high-converting landing pages for specific campaigns
Test and iterate: A/B test headlines, calls-to-action, and layouts to maximize lead generation
Analytics & Reporting
Track and report on all marketing metrics: traffic sources, conversion rates, social engagement, lead quality, email performance
Analyze market trends and competitor strategies to inform our positioning
Collaborate with sales to ensure marketing efforts align with pipeline goals and customer insights
Required
Hands-on experience in at least two of these areas: SEO, content writing, digital marketing (SEO, display, email), social media management, or graphic design
Portfolio or examples of your work—show us what you've actually built, written, or optimized
Proficiency with design tools (Adobe Creative Suite, Canva, Figma, or similar)
Comfort with analytics tools (Google Analytics, social platform insights)
Strong writing skills—you write clear, compelling copy for multiple channels
Detail-oriented and organized—you manage multiple campaigns, deadlines, and platforms simultaneously
Data-driven mindset—you make decisions based on metrics, not guesses
Coachable—you welcome feedback and implement it quickly
Self-motivated—you can manage your own projects and priorities without constant supervision
Comfortable with direct communication—we value authenticity and honest feedback
Nice to Have
Experience with WordPress, Monday.com, Mailchimp, or other marketing platforms
Familiarity with Monday.com or other CRM/project management tools
B2B marketing experience or knowledge of commercial real estate/construction
Video editing or content production skills
Experience scaling a brand or launching new marketing initiatives
Location Mattco Main Office, 5591 Raymond Stotzer Parkway, College Station, TX 77845 (in-office, local candidates preferred)
Position Type Full-Time, Permanent
Hours Monday-Friday, 8:00 AM – 5:00 PM
Salary $45,000 - $60,000 annually, based on experience and skills
Benefits Health insurance, 401(k), paid time off, and opportunities to grow with a scaling company
What Sets This Apart
High-Impact Work:
Your marketing efforts directly drive leads and revenue. You'll see the results of your work immediately and understand the real business impact
Collaborative Leadership:
You'll work closely with the Director of Sales & Marketing. Weekly strategy sessions, clear direction, and hands‑on feedback
Scaling an Established Brand:
We're not a startup. We have strong local reputation and proven business model. Your job is to take what works locally and scale it regionally and nationally
Learning from Real Sales Leaders:
You'll work alongside experienced business development reps and a growing sales team. You'll understand B2B sales dynamics and how marketing actually supports revenue
Growth Opportunity:
You'll grow with us—your responsibilities will expand, new opportunities will emerge, and you'll be part of building something meaningful
Culture Fit:
We use EOS—we value direct communication, accountability, data-driven decisions, and authentic teamwork.
How to Apply
A cover letter (1-2 paragraphs) explaining why you're interested in this role and what marketing areas excite you most
Links to your portfolio, website, or examples of your work (blog posts, social media campaigns, design projects, email campaigns, etc.)
Optional: Links to successful campaigns or content with metrics (traffic, engagement, conversions, leads generated, etc.)
Contact: Joe Sable joe.s@mattcogroup.com | Director of Sales & Marketing, Mattco Roofing & Construction
#J-18808-Ljbffr