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Brand Strategist – Healthcare

The Branding Journal, Irvine, California, United States, 92713

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Company Description Maricich Health

is a healthcare branding and integrated marketing agency known for transformative strategies, innovative thinking, and award-winning creative execution. Led by big-brand and big-agency veterans, we partner with organizations across the healthcare ecosystem—including health systems, payers, healthcare suppliers and life sciences companies—to deliver impactful work that helps our clients grow while supporting more patients and stakeholders.

We foster a close-knit, collaborative culture that attracts smart, proactive people who thrive on hands-on work and making a meaningful impact in an evolving healthcare marketplace.

Job Description Maricich Health is seeking a part-time or freelance, detail-oriented, insight-driven Brand Strategist to support the Strategy team in developing competitive intelligence, differentiated positioning, and brand platforms for healthcare clients. This role may be performed remotely or at our headquarters in Irvine, CA, depending on candidate’s preference and business needs.

This role plays a key support function in research synthesis, competitive audits, creative evaluations, and presentation development. The ideal candidate has at least 3–5 years of healthcare advertising or healthcare marketing experience and at least 2 years as a dedicated strategist.

This is an ideal opportunity for an intellectually curious marketer who thrives in analytical environments and enjoys translating research and data into clear strategic insights.

Key Responsibilities

Support competitive and market analysis across digital, print, social, and broadcast channels to identify positioning gaps and messaging trends

Track healthcare industry developments, regulatory considerations, and category shifts that may impact client strategy

Assist in coordinating with research partners and synthesizing qualitative and quantitative findings into actionable insights

Evaluate creative work against strategic objectives and provide structured feedback on clarity, differentiation, and alignment

Support development of creative briefs, brand positioning materials, and strategic messaging frameworks

Review transcreations and translations for strategic alignment and accuracy, when applicable

Analyze available performance data and competitive benchmarks to identify trends and opportunities

Build and refine strategy decks, competitive audits, and executive-ready presentation materials

Collaborate closely with Account and Creative teams to ensure strategic alignment across deliverables

Participate in internal brainstorms and strategic work sessions

Qualifications

3–5 years of experience in healthcare advertising, healthcare marketing, or related regulated industry

Agency experience preferred

Demonstrated experience conducting competitive reviews and research synthesis

Strong understanding of the healthcare marketing landscape

Exceptional PowerPoint and strategic storytelling skills

Strong communication abilities and presentation confidence , with the ability to articulate insights clearly and persuasively in both internal and client-facing settings

Proficiency in PowerPoint, Word, Excel, and related tools

Highly organized with strong attention to detail

B.A. or B.S. in Marketing, Communications, Business, Public Health, or related field

Additional Information To apply, please submit a cover letter addressing your experience relative to the requirements outlined above. Also include your resume and compensation requirements.

W2: $50-$65 per hour

1099: $60-$80 per hour

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