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Marketing Manager

Rapid Home Service Group, Bohemia, New York, United States, 11716

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Overview Rapid Home Service Group offers a marketing role for someone who wants the wheel. If you think in offers, copy, and conversion, understand how marketing and sales work together in home services, and want real ownership over growth, this role is a chance to operate at a higher level. You'll run marketing like a business, not a department, with clear authority, real expectations, and a scoreboard tied to qualified leads and revenue.

Company At Rapid Home Service Group, we are not a one‑size‑fits‑all contractor. We build and scale specialized home‑service brands designed to dominate their lane. Roofing, decking, and more are coming fast. We own and operate brands like Rapid Roofing and BOSS Decks, each focused exclusively on doing one thing at the highest level, backed by strong systems, real budgets, and a leadership team that understands growth.

Disclaimers (Read Before You Apply) #1 Home Services Experience Matters

Home services lead generation is different. Trust. Urgency. Timing. Fear. Seasonality. Photos. Speed to lead. Follow up. Local reputation. If you’ve run marketing for home services before, great. If you haven’t, you better deeply understand how it works and be able to speak to it clearly. We are not looking to teach someone the basics of this industry.

#2 Strategy, Speed, and Ownership

Create offers that convert in home services

Shape messaging and copy that builds trust fast

Set strategy and priorities

Move initiatives forward quickly

Hold execution resources accountable

We have tech staff, media, and vendors to help execute. Your job is to make sure the right things get built and launched. In addition, we expect you to be skilled enough to be hands‑on.

#3 Numbers Over Feelings

Qualified leads

Booked appointments

Cost per lead

Cost per appointment

CAC

Revenue impact

We make decisions with data, not opinions.

#4 Leadership and Leverage

SEO vendors

Paid media partners

Freelancers and creatives

Technical support resources

Your role is to keep everyone aligned, moving, and accountable.

What You’ll Get

Real ownership over marketing direction and performance

Authority to move fast without red tape

Execution support so you stay in the driver seat

A clear scoreboard tied to revenue

Direct feedback from sales and leadership

Budgets that actually matter

Pay that matches responsibility and performance

A path to senior leadership as the group grows

What You’ll Do

Own offer creation across all Rapid Home Service Group brands

Develop messaging, angles, and copy that convert home service leads

Drive paid media strategy across Meta, Google, and future channels

Work directly with sales to improve lead quality and close rates

Brief tech and creative teams for fast execution

Manage vendors with clear expectations and timelines

Build repeatable home services marketing systems

Monitor performance and adjust quickly based on real data

Protect speed, focus, and momentum

Who We’re Looking For

Marketing operators with home services lead‑gen experience

Or marketers who deeply understand home services buying behavior

Can manage multiple brands

Understands how to CREATE TIME through delegation

Strong in offers, copy, and positioning

Comfortable with funnels, attribution, and CRMs

Fast movers who respect their time

Leaders who can coordinate vendors without micromanaging

Someone who actively studies marketing and improves their craft

You don’t need to be a designer or developer. You do need to understand how homeowners actually buy.

Who This Is Not For

Marketers who only know ecommerce or SaaS

People who care more about aesthetics than conversion

Slow executors

Anyone who avoids accountability

Low/learning marketing skills

Check Us Out Rapid Roofing: www.rapidrestoreny.com

BOSS Decks: www.bossdecks.com

Instagram: @roofwithrapid, @bossdecksusa

Benefits Compensation and Upside - Salary + Performance Bonus

This is a leadership level marketing role with real ownership and real upside.

Base salary will currently land in the

$80,000 to $110,000 range , depending on experience and scope. On top of base, this role includes

quarterly performance bonuses

tied directly to real outcomes. Bonuses are based on

completed, held homeowner appointments , not impressions, clicks, or raw lead volume. The focus is on real sales opportunities that actually show up.

Typical bonus outcomes look like this:

Solid quarter:

$5,000 to $10,000

Strong quarter:

$10,000 to $15,000

Breakout quarters can exceed

$15,000+

with accelerators for overperformance

There is

no artificial cap

on upside. When demand quality is high and targets are beaten, bonuses scale accordingly.

At target performance, total annual compensation commonly lands in the

$120,000 to $160,000+

range. High performers who consistently beat targets can push well beyond that as the business grows.

This role is also designed to

scale with the company . Base salary is recalculated annually as a

percentage of prior year installed revenue , meaning as Rapid Home Service Group grows, your base pay grows with it. Your compensation reflects the scope, responsibility, and leadership burden of the business you are helping scale.

Our long‑term goal is to build a

$100M+ portfolio of home service brands . As revenue scales, so does the complexity of the systems you oversee and the impact you have. This compensation structure is intentionally built with that future in mind.

Performance bonuses remain separate and reward execution and results. Base salary scales with scope. Bonus scales with performance.

If you like clear scoreboards, fair incentives, and being paid for real impact over the long term, this structure will make sense to you.

How To Apply And What To Expect Apply here.

If it looks like a fit, we’ll move fast. No long interview chains. No wasted time.

This role is for highly skilled, experienced marketers only. Please do not apply if that does not describe you.

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