Senior Associate, Product Marketing Strategy page is loaded## Senior Associate, Product Marketing Strategylocations:
Louisville, KY:
Remote IL CHI METRO:
Remote MA BOSTON:
Remote WA SEATL MTRO:
Tampa, FLtime type:
Full timeposted on:
Posted Todayjob requisition id:
R-403431# **Become a part of our caring community and help us put health first**Join a world-class marketing organization creating the best possible engagement experience for millions of members.
Humana is a Fortune 50 leader in healthcare, dedicated to advancing the health and well-being of millions, with a special focus on seniors and underserved populations. We are looking for a highly skilled Senior Associate, Product Marketing Strategy, to join our world-class marketing organization. This pivotal role will serve as a strategic marketing generalist, supporting marketing initiatives across Humana's diverse product portfolio—including Medicare Advantage (MA), Medicare Advantage Prescription Drug (MAPD), Special Needs Plans (D-SNP, ISNP, CSNP), Prescription Drug Plans (PDP), Medicare Supplement (Med Supp), and specialty products.The Senior Associate, Product Marketing Strategy is responsible for partnering with cross-functional leaders to develop and optimize marketing strategies that drive product growth and member engagement. This role requires close collaboration with cross-functional teams, including Product, Brand, Compliance, Sales, Operations, Lifecycle Marketing, Data & Analytics, and Consumer Insights. The ideal candidate will bring deep experience in healthcare marketing and a proven ability to manage cross-functional projects in a highly regulated environment, leveraging data-driven insights to deliver enhanced value and improve the experiences of our members.**Roles and Responsibilities:*** Lead and support end-to-end product marketing strategy across Humana's diverse product portfolios, including MA, MAPD, D‑SNP, PDP, Med Supp, Group Medicare, and specialty products.* Translate analytics and insights into actionable strategies, informing product positioning, messaging, and go‑to‑market plans to drive growth, enhance the experiences of our members and improve engagement.* Partner with cross‑functional teams—including Product, Brand, Sales, Group Segment leadership, and Compliance—to ensure alignment, accuracy, and timely execution.* Translate analytics, insights, member feedback, and market intelligence into actionable strategies that inform product positioning, messaging, and go‑to‑market plans to drive growth, deepen engagement, and increase lifetime member value.* Partner with cross-functional teams—including Product, Brand, Sales, Group Segment leadership, Compliance, Operations, Broker Distribution, Lifecycle Marketing, Data & Analytics, and Consumer Insights to ensure strategic alignment, executional excellence, and insight integration.* Lead campaign planning and creative development for multi‑channel marketing initiatives, overseeing briefs, asset development, and performance measurement.* Monitor performance and identify optimization opportunities, leveraging testing frameworks, analytics, and market trends to advance growth and improve engagement.* Collaborate with Customer Lifecycle Marketing to deliver personalized, relevant experiences across key touchpoints that support acquisition, onboarding, activation, engagement, and retention.* Advance growth and retention objectives across Humana's product portfolio through differentiated messaging, enhanced experiences, and targeted engagement strategies.* Refine and elevate marketing materials and communications by applying competitive intelligence, member insights, and regulatory updates to clearly differentiate Humana's offerings, strengthen value propositions, ensure compliance, and increase market relevance.* Support the development and management of marketing roadmaps, content creation, and stakeholder communications to ensure effective planning and cohesive execution.* Ensure all marketing deliverables are clear, compliant, and aligned with CMS and internal standards, supporting member acquisition, retention, and overall experience.* Contribute to ongoing process improvements and best‑practice development to improve operational efficiency and scalability within the marketing organization.# **Use your skills to make an impact****Required Qualifications:*** Bachelor's degree in Marketing, Business, Communications, or a related field.* Minimum of 5 years of experience in marketing or product marketing, with specific expertise in Medicare Advantage, Med Supp, PDP, or specialty products.* Deep understanding of CMS regulations and compliance standards related to Medicare marketing communications.* Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies.* Proven ability to lead multi-channel marketing initiatives, including brief development, creative asset oversight, and performance measurement to drive continuous optimization.* Demonstrated success developing go to market strategies, executing integrated campaigns, and leveraging performance analytics to inform improvements.* Experience collaborating with cross-functional teams, including Customer Lifecycle Marketing, Data & Analytics, Consumer Insights, Product, Compliance, Sales, Operations, and Brand.* Proactive, action oriented, and highly organized, with strong project management and communication skills that support effective execution and cross functional alignment.**Preferred Qualifications*** Proficiency with marketing technology platforms, analytics tools, dashboards, and reporting systems.* Ability to navigate ambiguity, balancing strategic thinking with operational excellence and attention to detail.* Background in member engagement, personalization, or lifecycle marketing.* Advanced skills in marketing analytics, performance reporting, or testing frameworks.* Professional certifications in healthcare marketing, digital strategy, or Medicare compliance (e.g., AHIP, Digital Marketing Certifications).* Experience with managed care organizations (MCOs), pharmacy benefit managers (PBMs), CMS, or other healthcare ecosystem partners.**Additional Information**Remote or Hybrid in Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; or Tampa, FLTo ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:* At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested* Satellite, cellular and microwave connection can be used only if approved by leadership* Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.* Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.* Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:* Health benefits effective day 1* Paid time off, holidays, volunteer time and jury duty pay* Recognition pay* 401(k) retirement savings plan with employer match* Tuition assistance* Scholarships for eligible dependents* Parental and caregiver leave* Employee charity matching program* Network Resource Groups (NRGs)* Career development opportunities**Our Hiring Process**As part of our hiring process for this opportunity, we may contact you via text message #J-18808-Ljbffr
Louisville, KY:
Remote IL CHI METRO:
Remote MA BOSTON:
Remote WA SEATL MTRO:
Tampa, FLtime type:
Full timeposted on:
Posted Todayjob requisition id:
R-403431# **Become a part of our caring community and help us put health first**Join a world-class marketing organization creating the best possible engagement experience for millions of members.
Humana is a Fortune 50 leader in healthcare, dedicated to advancing the health and well-being of millions, with a special focus on seniors and underserved populations. We are looking for a highly skilled Senior Associate, Product Marketing Strategy, to join our world-class marketing organization. This pivotal role will serve as a strategic marketing generalist, supporting marketing initiatives across Humana's diverse product portfolio—including Medicare Advantage (MA), Medicare Advantage Prescription Drug (MAPD), Special Needs Plans (D-SNP, ISNP, CSNP), Prescription Drug Plans (PDP), Medicare Supplement (Med Supp), and specialty products.The Senior Associate, Product Marketing Strategy is responsible for partnering with cross-functional leaders to develop and optimize marketing strategies that drive product growth and member engagement. This role requires close collaboration with cross-functional teams, including Product, Brand, Compliance, Sales, Operations, Lifecycle Marketing, Data & Analytics, and Consumer Insights. The ideal candidate will bring deep experience in healthcare marketing and a proven ability to manage cross-functional projects in a highly regulated environment, leveraging data-driven insights to deliver enhanced value and improve the experiences of our members.**Roles and Responsibilities:*** Lead and support end-to-end product marketing strategy across Humana's diverse product portfolios, including MA, MAPD, D‑SNP, PDP, Med Supp, Group Medicare, and specialty products.* Translate analytics and insights into actionable strategies, informing product positioning, messaging, and go‑to‑market plans to drive growth, enhance the experiences of our members and improve engagement.* Partner with cross‑functional teams—including Product, Brand, Sales, Group Segment leadership, and Compliance—to ensure alignment, accuracy, and timely execution.* Translate analytics, insights, member feedback, and market intelligence into actionable strategies that inform product positioning, messaging, and go‑to‑market plans to drive growth, deepen engagement, and increase lifetime member value.* Partner with cross-functional teams—including Product, Brand, Sales, Group Segment leadership, Compliance, Operations, Broker Distribution, Lifecycle Marketing, Data & Analytics, and Consumer Insights to ensure strategic alignment, executional excellence, and insight integration.* Lead campaign planning and creative development for multi‑channel marketing initiatives, overseeing briefs, asset development, and performance measurement.* Monitor performance and identify optimization opportunities, leveraging testing frameworks, analytics, and market trends to advance growth and improve engagement.* Collaborate with Customer Lifecycle Marketing to deliver personalized, relevant experiences across key touchpoints that support acquisition, onboarding, activation, engagement, and retention.* Advance growth and retention objectives across Humana's product portfolio through differentiated messaging, enhanced experiences, and targeted engagement strategies.* Refine and elevate marketing materials and communications by applying competitive intelligence, member insights, and regulatory updates to clearly differentiate Humana's offerings, strengthen value propositions, ensure compliance, and increase market relevance.* Support the development and management of marketing roadmaps, content creation, and stakeholder communications to ensure effective planning and cohesive execution.* Ensure all marketing deliverables are clear, compliant, and aligned with CMS and internal standards, supporting member acquisition, retention, and overall experience.* Contribute to ongoing process improvements and best‑practice development to improve operational efficiency and scalability within the marketing organization.# **Use your skills to make an impact****Required Qualifications:*** Bachelor's degree in Marketing, Business, Communications, or a related field.* Minimum of 5 years of experience in marketing or product marketing, with specific expertise in Medicare Advantage, Med Supp, PDP, or specialty products.* Deep understanding of CMS regulations and compliance standards related to Medicare marketing communications.* Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies.* Proven ability to lead multi-channel marketing initiatives, including brief development, creative asset oversight, and performance measurement to drive continuous optimization.* Demonstrated success developing go to market strategies, executing integrated campaigns, and leveraging performance analytics to inform improvements.* Experience collaborating with cross-functional teams, including Customer Lifecycle Marketing, Data & Analytics, Consumer Insights, Product, Compliance, Sales, Operations, and Brand.* Proactive, action oriented, and highly organized, with strong project management and communication skills that support effective execution and cross functional alignment.**Preferred Qualifications*** Proficiency with marketing technology platforms, analytics tools, dashboards, and reporting systems.* Ability to navigate ambiguity, balancing strategic thinking with operational excellence and attention to detail.* Background in member engagement, personalization, or lifecycle marketing.* Advanced skills in marketing analytics, performance reporting, or testing frameworks.* Professional certifications in healthcare marketing, digital strategy, or Medicare compliance (e.g., AHIP, Digital Marketing Certifications).* Experience with managed care organizations (MCOs), pharmacy benefit managers (PBMs), CMS, or other healthcare ecosystem partners.**Additional Information**Remote or Hybrid in Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; or Tampa, FLTo ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:* At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested* Satellite, cellular and microwave connection can be used only if approved by leadership* Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.* Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.* Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:* Health benefits effective day 1* Paid time off, holidays, volunteer time and jury duty pay* Recognition pay* 401(k) retirement savings plan with employer match* Tuition assistance* Scholarships for eligible dependents* Parental and caregiver leave* Employee charity matching program* Network Resource Groups (NRGs)* Career development opportunities**Our Hiring Process**As part of our hiring process for this opportunity, we may contact you via text message #J-18808-Ljbffr