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Regional Sales Manager - Capital Equipment/ Industrial Goods - WI, IO, SD, ND -

Comrise, Madison, Wisconsin, United States

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Job title:

Regional Sales Manager - Capital Equipment/ Industrial Goods - WI, IO, SD, ND - Remote

Pay ranges:

$50,000 - $60,000/year + commission

Duration:

Full time and Permanent

Travel:

Up to 50% overnight travel required; must be able to drive a pickup truck with trailer

Interview Process:

May include virtual interviews and sales presentation/discussion

Competitive Base Salary + Performance-Based Commission

Medical, Dental, and Vision Insurance

401(k) Plan

Paid Time Off (PTO)

Requirements

Bachelor’s Degree in Engineering, Business, or related field (or equivalent experience)

5+ years of B2B sales experience (capital equipment or industrial goods preferred)

Willing and able to travel up to 50% overnight

Job Overview Client is a global leader in dry ice technology, manufacturing industrial machinery used for precision cleaning, surface preparation, and production efficiency across industries including food & beverage, plastics, silicone manufacturing, and OEM production.

The Regional Sales Manager (RSM) will be responsible to qualify and sell company machines and service solutions to existing customers while also prospecting and developing new opportunities in a wide variety of industrial and service industry applications. This position reports to the respective Sales Vice President/ Regional Sales Director for the region in which the RSM supports.

Position Responsibilities

Executes sales process from lead/initial contact through the receipt of the order.

Discover

Research prospect’s website to understand their company profile and products

Research our CRM to review the account contacts, past leads, notes in history and other opportunities

Research the Marketing Asset Portal to find relevant application evaluations, payback calculation reports, and industry toolkits

Research LinkedIn to validate your customer contact’s title and responsibilities

Drive an initial conversation, discussing the opportunity and qualifying the lead with an in-depth understanding of the current cleaning method, customer’s pain points, and other solutions the customer may be evaluating

Probe the customer’s facility design to understand their ability to meet air requirements needed to use comany products

Assess for Multi-location Opportunity with the customer

Educate the customer about how dry ice works and its main benefits

Educate the customer why company is the market leader and communicate our key value propositions

Answer the customer’s initial questions

Diagnose –

Define the problem for the customer documenting their current cleaning costs including labor, production downtime, amount of scrap, etc.

Identify intangible benefits and any potential hurdles for the customer

Build a value hypothesis for the customer by defining measurable for the customer with cost savings, return on their investment analysis, meeting lean manufacturing goals, ESG goals, etc.

Discuss the customer’s purchasing process including a main point of contact, identifying the key decision makers, and the project timeline

Confirm the customer’s hypothesis by using sales tools, completing a customer visit in-person or virtually, complete the application evaluation and discuss the possible need for a Performance Evaluation Program

Document the value of the company solution using the Application Evaluation tool, the payback calculator, feedback from the operators, and restate the supporting initiatives such as quality improvements, increased production time, decrease of manual labor, safety enhancements, lean manufacturing goals, ESG goals, etc.

Determine the appropriate company system configuration and formally propose the solution to the customer

Deliver

Gain the customer’s commitment to buy using negotiation skills, discussing terms of the purchase and finalizing the necessary paperwork including the Customer Information Form, purchase order requirements, shipping instructions and expectations, and clarifying their tax exempt status

Forecast the opportunity at 80% once you have gained the customer’s commitment to buy

Complete installation of the company solution including an introduction to their local dry ice supplier, introducing their Customer Service Consultant, scheduling delivery and training, reviewing the applicable information of company CONNECT

Deliver recurring revenue from this new customer account by utilizing scheduled preventative maintenance that can create parts and service opportunities

Continue educating the customer about other company solutions including DIMS opportunities, when appropriate

Grow the Business

Participate as a team member in the development of company’s Sales and Marketing infrastructure and such other activities as required and assigned to help the company overall

Maintain sales data in CRM system, both as a selling tool and as a means of gathering information used by sales management and marketing team members to strategically grow the business

Meet or exceed budgeted sales in assigned territory on a monthly, quarterly, and annual basis

Hone knowledge of company products and services and their competitors’ products and services

Gather information about the applications for which customers and prospects seek our products and communicate this information back to management and marketing

Position Requirements Education & Experience

BS in engineering or business discipline or equivalent work experience

5+ years sales experience, preferably selling capital or industrial goods in a business to business environment

Skill Competencies

Knowledgeable about the sales process and sales technique

Must be prepared to spend 50% in overnight travel

Must be able to drive a pickup truck with a trailer

Basic to intermediate level skills with MS Office, especially Excel, and CRM applications

Effective at selling at multiple levels, from the Board of Directors to the machine operator

Strong business communication skills, from oral presentations to business writing

Knowledgeable in business economics, value propositions, financial analysis of benefit versus cost.

Able to work systemically through a sales cycle that can average 3-12+ months

Assertive, persists in driving sales

Technical savvy – the ability to discuss our products intelligently on a technical level as well as the ability to set-up and troubleshoot equipment

Goal Directed – driven to achieve goals set by self and others

Resilient & Adaptive – responds professionally to set-backs and ‘no’s, learns from negative experiences to adapt sales approach

Plans work well – plans the most efficient method of performing work within his/her territory, plans the sales process well

People Skills/Communication – relates to and works well with diverse personalities and in diverse situation

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