Senior Marketing Specialist
Infopro Digital is seeking a Marketing Specialist to lead 1LoD Events and MAS across our Risk Global portfolio. This role is pivotal to delivering audiences to our clients and enhancing collaboration across global teams. Key responsibilities include defining and implementing integrated, multi-channel communication strategies aligned with business goals, collaborating with sales and product teams to develop event strategies, innovating new delegate acquisition tactics, coordinating marketing practices across teams, applying marketing best practices, monitoring and reporting on marketing KPIs, collaborating with Europe and Asia marketing teams, establishing best practice in event websites, branding, data capture, analytics and reporting, working closely with the new global MAS and AI marketer, developing and delivering client-focused projects, working closely with the sales team to identify new client opportunities, creating integrated marketing campaigns, implementing and managing third-party partnerships, driving innovation in MAS marketing, adding value to the marketing function by using technology to automate tasks, using technology to drive lead-flow into the MAS business, and using AI technologies to maximize audience reach in a targeted manner.
Requirements include proven experience in events marketing, preferably in a B2B environment, strategic thinking with strong execution and project management skills, deep understanding of digital and direct marketing, including PPC and social media, demonstrated success in driving qualified leads and achieving revenue goals, strong analytical skills with the ability to translate insights into actionable strategies, being commercially driven, proactive, and solution-oriented, skilled communication and influence with a collaborative mindset.
Benefits include a health care plan (medical, dental & vision), retirement plan (401k, IRA), life insurance (basic, voluntary & AD&D), paid time off (vacation, sick & public holidays), family leave (maternity, paternity), short term & long term disability, training & development, and wellness resources.