We are looking for a detail-oriented Local SEO Specialist to join our client's Digital Marketing team. This role focuses on improving local-search visibility and driving measurable results for clients, with an emphasis on optimizing Google Business Profiles, (GBPs) citations, local content, and on-page SEO.
Youll work closely with their strategy team to execute SEO tasks, ensure quality implementation, and deliver clear, data-driven insights to improve performance.
Responsibilities
- Optimize and manage Google Business Profiles for multiple client locations.
- Build and maintain local citations and directory listings.
- Conduct keyword research with a focus on local search intent.
- Implement on-page SEO updates, including meta tags, internal linking, and local landing-page optimization.
- Assist with local link-building outreach campaigns.
- Monitor rankings and performance using tools like Google Analytics, Search Console, and Looker Studio.
- Q.A. deliverables to ensure accuracy and alignment with client strategies.
- Stay updated on local SEO trends, algorithm updates, and best practices.
Qualifications
- 2+ years of SEO experience, with a focus on local search.
- Strong knowledge of Google Business Profile optimization, citations, and local ranking factors.
- Familiarity with SEO tools (e.g; Ahrefs, SEMrush, BrightLocal, Whitespark).
- Excellent organisational and communication skills.
- Ability to work independently and manage multiple tasks with precision.
Bonus Skills
- Experience in multi-location businesses or industries like self-storage, home services, or real estate.
- Basic understanding of Google Ads and PPC.
Success Metrics
- Timely completion of assigned SEO tasks (95%+ on-time rate).
- Reduction in error/revision rates on deliverables.
- Improvement in local ranking visibility (Maps and organic).
- Positive client feedback and internal quality reviews.
- Competitive. Commensurate with experience.
This is a part-time, remote position based in New York that is looking to bring the right candidate on full-time.
Ability to overlap 4-5 hours per day with Eastern Standard Time is crucial. Proficient English preferred.
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