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Associate Director, PR + Influencer

Naturium is looking for an Associate Director, PR + Influencer to lead our earned media and creator strategy as we continue to scale globally across the U.S., U.K., and E.U. This role will own the day-to-day strategy and execution of consumer PR and influencer programsbringing our products, ingredients, and point of view to life through thoughtful storytelling, meaningful creator relationships, and culturally relevant moments.

This role is for someone who deeply understands the beauty landscape and believes credibility, education, and community are just as powerful as reach. You'll balance strategic leadership with hands-on execution, manage agency partners, mentor a growing team, and work cross-functionally to ensure PR and influencer efforts are fully integrated into Naturium's broader brand and growth goals.

Responsibilities

Lead PR & Earned Storytelling

Own Naturium's consumer PR strategy, driving awareness, trust, and long-term brand love through earned media and storytelling
Partner closely with our PR agency to shape pitching strategy, editor outreach, product mailings, and ongoing media engagement
Build and nurture relationships with beauty and lifestyle editors, producers, creators, and KOLs through agency and direct collaboration
Lead planning and execution of brand events, press moments, influencer trips, and experiential activations
Oversee beauty awards strategy in partnership with Corporate Comms, ensuring thoughtful submissions and strong media relationships
Manage paid broadcast opportunities and unpaid media partnerships to maximize reach while maintaining brand integrity
Track coverage, impressions, and share of voice; clearly communicate results and insights to marketing leadership

Own Influencer Strategy & Execution

Lead the development and execution of a global influencer strategy that supports both brand-building and business growth
Oversee creator partnerships across organic seeding, paid activations, whitelisting, affiliate programs, and events
Drive influencer strategy across key platforms, with a strong focus on TikTok, YouTube, and emerging channels
Lead influencer-driven launches and campaigns from concept through execution
Own influencer contracting and negotiations, ensuring alignment with legal requirements, budgets, and brand standards
Serve as the primary point of contact for creators, talent managers, and influencer agency partners

Measurement, Learning & Evolution

Measure PR and influencer performance using tools like Tribe Dynamics and platform analytics
Translate data into clear insights that inform optimization, storytelling, and future strategy
Stay deeply plugged into the beauty, skincare, and creator landscapebringing forward new ideas, platforms, and partnership models
Establish best practices and scalable processes that allow PR and influencer programs to grow with the brand

Team & Cross-Functional Leadership

Manage and mentor a team of managers, coordinators, and contractors, fostering a collaborative and high-performing culture
Partner closely with Social, Brand, DTC, Corporate Comms, and Sales to ensure PR and influencer efforts are seamlessly integrated across marketing
Contribute to key planning moments, helping define how earned media and creators support launches, campaigns, and always-on storytelling

Requirements

7+ years of experience across consumer PR, influencer marketing, or integrated communications, ideally within beauty or skincare
Proven success leading earned media programs, influencer campaigns, events, and brand activations
Strong understanding of the beauty media landscape and creator ecosystem
Experience managing PR and influencer agencies, budgets, and contracts
Digital-first mindset with fluency across owned, earned, and paid media
Strong organizational and analytical skills, with the ability to turn insights into action
Confident communicator and relationship-builder who can influence cross-functional partners
People-first leader who enjoys coaching and developing talent
Thrives in a fast-paced, entrepreneurial environment and loves building something meaningful

$130,000 - $160,000 a year

The base salary range for this role is listed above.

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.'s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company's discretion

\n\nIn Summary: Naturium is looking for an Associate Director, PR + Influencer to lead our earned media and creator strategy . This role will own the day-to-day strategy and execution of consumer PR and influencer programs . 7+ years of experience across consumer PR, influencer marketing, or integrated communications .\n\nEn Español:

Director asociado, relaciones públicas + influencer

Naturium está buscando un Director Asociado, PR + Influencer para liderar nuestra estrategia de medios y creadores ganados mientras continuamos a escala global en los EE.UU., el Reino Unido y la UE. Este papel poseerá la estrategia diaria y ejecución de programas de relaciones públicas e influencers de consumo que traen nuestros productos, ingredientes y punto de vista a la vida mediante narración reflexiva, relaciones significativas con los creadores y momentos culturalmente relevantes.

Este papel es para alguien que entiende profundamente el panorama de la belleza y cree que la credibilidad, la educación y la comunidad son tan poderosas como el alcance. Equilibrarás el liderazgo estratégico con la ejecución práctica, administrarás a socios de agencias, mentorarás un equipo en crecimiento y trabajarás interfuncionalmente para garantizar que los esfuerzos de relaciones públicas e influencers se integren plenamente en las metas más amplias de marca y crecimiento de Naturium.

Responsabilidades

Las relaciones públicas y la narración de cuentos ganadas

La estrategia de relaciones públicas con los consumidores de Own Naturium, generando concienciación, confianza y amor a la marca a largo plazo a través de medios ganados y narraciones
Colaborar estrechamente con nuestra agencia de relaciones públicas para dar forma a la estrategia de lanzamiento, divulgación del editor, envíos de productos y compromiso mediático continuo
Construir y fomentar relaciones con editores de belleza y estilo de vida, productores, creadores y KOL a través de la agencia y la colaboración directa
Planificar y ejecutar eventos de marca, momentos de prensa, viajes con influencers y activaciones experienciales
Supervisar la estrategia de premios a la belleza en asociación con Corporate Communications, asegurando presentaciones pensadas y fuertes relaciones mediáticas
Gestionar oportunidades de difusión pagadas y asociaciones con medios no remunerados para maximizar el alcance mientras se mantiene la integridad de la marca
Rastrear la cobertura, las impresiones y la participación de voz; comunicar claramente los resultados e ideas al liderazgo en marketing

Estrategia y ejecución de influencers propios

Dirigir el desarrollo y la ejecución de una estrategia global de influencers que apoye tanto la creación de marca como el crecimiento empresarial
Supervisar las asociaciones de creadores en semillas orgánicas, activaciones pagadas, lista blanca, programas afiliados y eventos
Impulsar la estrategia de influencers en plataformas clave, con un fuerte enfoque en TikTok, YouTube y canales emergentes
Lanzamientos y campañas dirigidas por influencers desde el concepto hasta la ejecución
Contratación y negociación de influencers propios, asegurando el alineamiento con los requisitos legales, presupuestos y estándares de marca
Servir como el principal punto de contacto para los creadores, gerentes de talento y socios de agencias de influencers

Medición, aprendizaje y evolución

Medir el rendimiento de las relaciones públicas y los influencers utilizando herramientas como Tribe Dynamics y análisis de plataformas
Traducir los datos en ideas claras que informen la optimización, narración y estrategia futura
Manténgase profundamente conectado con la belleza, el cuidado de la piel y los paisajes creativos llevando a cabo nuevas ideas, plataformas y modelos de asociación
Establecer las mejores prácticas y procesos escalables que permitan a los programas de relaciones públicas e influencers crecer con la marca

Equipo y liderazgo interfuncional

Gestionar y asesorar a un equipo de gerentes, coordinadores y contratistas, fomentando una cultura colaborativa y de alto rendimiento
Colaborar estrechamente con Social, Brand, DTC, Corporate Comms y Sales para garantizar que los esfuerzos de relaciones públicas e influencers se integren perfectamente en todo el marketing
Contribuir a momentos clave de planificación, ayudando a definir cómo los medios ganados y creadores apoyan los lanzamientos, las campañas y la narración siempre activa

Requisitos

7+ años de experiencia en relaciones públicas con los consumidores, marketing de influencers o comunicaciones integradas, idealmente dentro del área de belleza o cuidado de la piel
Éxito comprobado liderando programas de medios ganados, campañas de influencers, eventos y activaciones de marca
Una fuerte comprensión del paisaje de los medios de belleza y el ecosistema creador
Experiencia en la gestión de agencias de relaciones públicas y influencers, presupuestos y contratos
Pensamiento digital primero con fluidez en los medios de propiedad, ganados y pagados
Fuertes habilidades organizativas y analíticas, con la capacidad de convertir ideas en acciones
Comunicador confiado y creador de relaciones que pueda influir en socios interfuncionales
Líder de primera persona que disfruta entrenando y desarrollando talento
Prospera en un entorno empresarial acelerado y le encanta construir algo significativo.

Entre 130.000 y 160.000 dólares al año

El rango de salario básico para este puesto se enumera anteriormente.

La compensación total incluye salario básico, bono de desempeño anual basado en la compañía y capital. Bajo el programa de bonificaciones anuales de e.l.f., los empleados son elegibles para ganar hasta 200% de su premio objetivo cuando el rendimiento de la empresa excede las metas definidas. Además, e.L.f ofrece una variedad de otros beneficios a los trabajadores, incluyendo seguro médico, dental y visión, un plan de ahorro de jubilación, licencia parental neutral por género y tiempo libre pagado ilimitado.

Los componentes de compensación están sujetos a cambios a discreción de la empresa.

","

Associate Director, PR + Influencer

Naturium is looking for an Associate Director, PR + Influencer to lead our earned media and creator...","e.l.f Cosmetics is hiring: Associate Director, PR + Influencer, Naturium in New ","New York, NY, US, 10261",["B","2147488893"],"2 hours ago","/jobs/2147488893-elf-cosmetics-is-hiring-associate-director-pr-influencer-naturium-in-new","e.l.f Cosmetics is hiring: Associate Director, PR + Influencer, N...","/jobs?location=New+York%2C+NY%2C+US%2C+10261","/jobs?keyword=e.l.f+Cosmetics+is+hiring%3A+Associate+Director%2C+PR+%2B+Influencer%2C+N...",{"_429":428,"_434":523,"_452":453,"_444":445,"_243":524,"_441":513,"_427":428,"_111":437,"_431":432,"_433":194,"_454":453,"_442":443,"_425":525,"_455":456,"_430":115,"_476":526,"_460":527,"_478":437,"_479":443,"_481":482,"_483":484,"_485":486},["D",1771027200000],"

Associate Director, PR + Influencer

Responsibilities

Lead PR & Earned Storytelling

Own Naturium's consumer PR strategy, driving awareness, trust, and long-term brand love through earned media and storytelling
Partner closely with our PR agency to shape pitching strategy, editor outreach, product mailings, and ongoing media engagement
Build and nurture relationships with beauty and lifestyle editors, producers, creators, and KOLs through agency and direct collaboration
Lead planning and execution of brand events, press moments, influencer trips, and experiential activations
Oversee beauty awards strategy in partnership with Corporate Comms, ensuring thoughtful submissions and strong media relationships
Manage paid broadcast opportunities and unpaid media partnerships to maximize reach while maintaining brand integrity
Track coverage, impressions, and share of voice; clearly communicate results and insights to marketing leadership

Own Influencer Strategy & Execution

Lead the development and execution of a global influencer strategy that supports both brand-building and business growth
Oversee creator partnerships across organic seeding, paid activations, whitelisting, affiliate programs, and events
Drive influencer strategy across key platforms, with a strong focus on TikTok, YouTube, and emerging channels
Lead influencer-driven launches and campaigns from concept through execution
Own influencer contracting and negotiations, ensuring alignment with legal requirements, budgets, and brand standards
Serve as the primary point of contact for creators, talent managers, and influencer agency partners

Measurement, Learning & Evolution

Measure PR and influencer performance using tools like Tribe Dynamics and platform analytics
Translate data into clear insights that inform optimization, storytelling, and future strategy
Stay deeply plugged into the beauty, skincare, and creator landscapebringing forward new ideas, platforms, and partnership models
Establish best practices and scalable processes that allow PR and influencer programs to grow with the brand

Team & Cross-Functional Leadership

Manage and mentor a team of managers, coordinators, and contractors, fostering a collaborative and high-performing culture
Partner closely with Social, Brand, DTC, Corporate Comms, and Sales to ensure PR and influencer efforts are seamlessly integrated across marketing
Contribute to key planning moments, helping define how earned media and creators support launches, campaigns, and always-on storytelling

Requirements

7+ years of experience across consumer PR, influencer marketing, or integrated communications, ideally within beauty or skincare
Proven success leading earned media programs, influencer campaigns, events, and brand activations
Strong understanding of the beauty media landscape and creator ecosystem
Experience managing PR and influencer agencies, budgets, and contracts
Digital-first mindset with fluency across owned, earned, and paid media
Strong organizational and analytical skills, with the ability to turn insights into action
Confident communicator and relationship-builder who can influence cross-functional partners
People-first leader who enjoys coaching and developing talent
Thrives in a fast-paced, entrepreneurial environment and loves building something meaningful

$130,000 - $160,000 a year

The base salary range for this role is listed above.

Compensation components are subject to change at the company's discretion

",["B","2619346880"],"5 days ago","/jobs/2619346880-associate-director-pr-influencer-naturium",{"_429":428,"_434":529,"_452":453,"_444":530,"_243":531,"_441":532,"_427":428,"_111":533,"_431":194,"_433":194,"_454":453,"_442":534,"_425":535,"_455":536,"_430":115,"_476":537,"_460":538,"_478":533,"_479":534,"_481":539,"_483":540,"_485":541},["D",1771426800000],"e.l.f. Beauty","About the Company\ne.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi‑brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high‑performance, biocompatible, clinically‑effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full‑time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year‑round half‑day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Job Summary\nAs the Senior Package Designer, you will be responsible for designing disruptive and unique packaging to meet direction within brand, manufacturing and cost constraints. You will handle multiple projects across 1‑3 brands reporting to the Senior Director, working closely with the Innovation, Packaging Development, Creative design, Project Management, New Product Development and Operations teams translating designs and problem‑solving based on cost constraints and business objectives. In this role, you will be the master trouble‑shooter and problem solver, forecasting potential challenges as well as offering cost‑effective solutions to achieve desired package designs.

Responsibilities

Develop cost‑efficient packaging while maintaining technical accuracy and design aesthetics across all e.l.f. beauty brands

Strong knowledge of beauty trends to create thumb stopping designs for packaging, pr kits, social media, swag and collaborations

Knowledge of manufacturing processes and materials, including plastic and glass component production

Knowledge of printing techniques on primary and secondary cartons

Spearhead productivity initiatives to enable continual cost reduction through optimization of the entire packaging process.

Drive company‑wide environmental initiatives through material reduction, use of post consumer recycled resin and other sustainability targets.

Maintain harmonized packaging design principles as laid out by the Harmony team

Created cross‑functional internal partnerships in conjunction with innovation, design, marketing, NPD and operational teams.

Drive timely development of high quality, innovative packages based on customer requirements, manufacturability, wall space, and marketing objectives.

Oversee day‑to‑day management of package development and liaison with Design team and China NPD team daily to follow up on sample development, modifications etc.

Provide leadership to create an environment of teamwork, growth, and technical expertise.

Skills

Extensive package development experience, preferably in prestige beauty and targeting GenZ and GenAlpha

Strong and refined typography skills

Technical knowledge in beauty packaging a plus

Extensive experience working with design, packaging developers, engineers and vendors

Ability to think quickly and offer manufacturing solutions in real time

Understanding of prestige beauty manufacturing and materials; plastics and glass molding etc. (see above)

Highly organized; Communicate information clearly and effectively with team members in China.

Ability to meet stringent deadlines, quickly managing changing priorities

Strong knowledge of sustainability best practices

Ability to anticipate workload and communicate proactively to Project Manager

Superior organizational and communications skills

AI proficiency

Requirements

Bachelor’s Degree

7+ years experience in a high volume, deadline‑driven environment: fashion and technology industry experience.

Experience in direct digital design and art direction for beauty

Excellent communication, time management and organizational skills, deadline driven.

Experience working with in‑house digital teams, and/or E‑Commerce.

Knowledge of computer programs including: Adobe Illustrator, InDesign, Photoshop

Current on fashion, beauty, design and digital trends

Experience working with ecommerce personalization and UX/UI a plus

Compensation\n$80,000 - $110,000 a year

The base salary range for this role is listed above.

Total compensation includes base salary, annual company‑based performance bonus, and equity. Under e.l.f.'s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

#J-18808-Ljbffr\n","About the Company\ne.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible ...","Senior Packaging Designer","New York, New York, us, 10261",["B","2621513339"],"Work at e.l.f. Beauty","13 hours ago","/jobs/2621513339-senior-packaging-designer","/jobs?keyword=e.l.f.+Beauty","/jobs?location=New+York%2C+New+York%2C+us%2C+10261","/jobs?keyword=Senior+Packaging+Designer",{"_429":428,"_434":543,"_452":453,"_444":544,"_243":545,"_441":546,"_427":428,"_111":547,"_431":194,"_433":194,"_454":453,"_442":534,"_425":548,"_455":549,"_430":118,"_476":550,"_460":551,"_478":547,"_479":534,"_481":552,"_483":540,"_485":553},["D",1771423200000],"E.L.F. BEAUTY","About The Company\ne.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi‑brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high‑performance, biocompatible, clinically‑effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Job Summary\nAt e.l.f. Cosmetics, we don’t just launch products—we launch cultural moments. The Global Senior Brand Manager plays a critical role in driving global go‑to‑market strategies and executing launches that are fearless, disruptive, and deeply connected to culture and community.

This role leads cross‑functional strategy and execution from concept to shelf to social—ensuring launches move at e.l.f. speed while delivering meaningful business impact and brand love worldwide. Sitting at the intersection of brand strategy, storytelling, and commercial excellence, this leader helps shape how e.l.f. shows up across global markets, channels, and cultures.

Responsibilities

Lead end‑to‑end global go‑to‑market planning for key product and campaign initiatives, from positioning and strategy through rollout and post‑launch analysis

Partner cross‑functionally with Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, and Legal teams to execute high‑impact launches that drive brand and business growth

Translate product and brand strategies into breakthrough creative platforms and campaign narratives that resonate across diverse global audiences

Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified brand presence worldwide

Leverage consumer insights, performance data, and cultural trends to inform strategy and unlock new opportunities for innovation and growth

Champion e.l.f.’s fearless, inclusive, and playful brand DNA across all touchpoints, from retailer programs to influencer campaigns to internal storytelling

Develop scalable launch frameworks and playbooks that accelerate speed‑to‑market and strengthen global launch capabilities

Manage marketing budgets and track performance metrics to optimize investment and maximize ROI

Lead compelling presentations and communications that align and mobilize internal teams and external partners around strategic initiatives

Influence stakeholders across functions and markets to drive alignment and deliver launches with excellence at global scale

Requirements

6–8 years of experience in brand management, product marketing, or go‑to‑market leadership; experience in beauty, CPG, or lifestyle brands preferred

Demonstrated success leading multi‑market or global product and campaign launches

Strong ability to balance strategic thinking with hands‑on execution in fast‑paced environments

Deep understanding of consumer behavior, digital ecosystems, and cultural trends shaping modern brands

Analytical mindset with the ability to translate data into actionable strategy and business decisions

Strong creative intuition and ability to collaborate effectively with creative and communications partners

Highly collaborative, resourceful, and comfortable operating in ambiguity and rapid growth environments

Builder’s mindset with a proactive approach to creating processes and solutions rather than waiting for direction

Excellent communication and presentation skills, with the ability to influence senior stakeholders

The base salary range for this role is listed above.

Total compensation includes base salary, annual company‑based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

#J-18808-Ljbffr\n","About The Company\ne.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible ...","Sr. Manager, Brand Marketing, e.l.f. Cosmetics",["B","2621532439"],"Work at E.L.F. BEAUTY","14 hours ago","/jobs/2621532439-sr-manager-brand-marketing-elf-cosmetics","/jobs?keyword=E.L.F.+BEAUTY","/jobs?keyword=Sr.+Manager%2C+Brand+Marketing%2C+e.l.f.+Cosmetics",{"_429":428,"_434":555,"_452":453,"_444":544,"_243":556,"_441":546,"_427":428,"_111":547,"_431":194,"_433":194,"_454":453,"_442":534,"_425":557,"_455":549,"_430":118,"_476":550,"_460":558,"_478":547,"_479":534,"_481":552,"_483":540,"_485":553},["D",1771423200000],"About The Company\ne.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time. In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry. Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Job Summary\nAt e.l.f. Cosmetics, we don’t just launch products—we launch cultural moments. The

Global Senior Brand Manager

plays a critical role in driving global go-to-market strategies and executing launches that are fearless, disruptive, and deeply connected to culture and community. This role leads cross-functional strategy and execution from concept to shelf to social—ensuring launches move at e.l.f. speed while delivering meaningful business impact and brand love worldwide. Sitting at the intersection of brand strategy, storytelling, and commercial excellence, this leader helps shape how e.l.f. shows up across global markets, channels, and cultures.

Responsibilities

Lead end-to-end global go-to-market planning for key product and campaign initiatives, from positioning and strategy through rollout and post-launch analysis

Partner cross-functionally with Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, and Legal teams to execute high-impact launches that drive brand and business growth

Translate product and brand strategies into breakthrough creative platforms and campaign narratives that resonate across diverse global audiences

Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified brand presence worldwide

Leverage consumer insights, performance data, and cultural trends to inform strategy and unlock new opportunities for innovation and growth

Champion e.l.f.’s fearless, inclusive, and playful brand DNA across all touchpoints, from retailer programs to influencer campaigns to internal storytelling

Develop scalable launch frameworks and playbooks that accelerate speed-to-market and strengthen global launch capabilities

Manage marketing budgets and track performance metrics to optimize investment and maximize ROI

Lead compelling presentations and communications that align and mobilize internal teams and external partners around strategic initiatives

Influence stakeholders across functions and markets to drive alignment and deliver launches with excellence at global scale

Requirements

6–8 years of experience in brand management, product marketing, or go-to-market leadership; experience in beauty, CPG, or lifestyle brands preferred

Demonstrated success leading multi-market or global product and campaign launches

Strong ability to balance strategic thinking with hands‑on execution in fast‑paced environments

Deep understanding of consumer behavior, digital ecosystems, and cultural trends shaping modern brands

Analytical mindset with the ability to translate data into actionable strategy and business decisionsStrong creative intuition and ability to collaborate effectively with creative and communications partners

Highly collaborative, resourceful, and comfortable operating in ambiguity and rapid growth environments

Builder’s mindset with a proactive approach to creating processes and solutions rather than waiting for direction

Excellent communication and presentation skills, with the ability to influence senior stakeholders

The base salary range for this role is listed above.

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

#J-18808-Ljbffr\n",["B","2621532213"],"/jobs/2621532213-sr-manager-brand-marketing-elf-cosmetics","actionData","errors"]