CRM MANAGER
Mendocino Farms Talent Acquisition Team, El Segundo, California, United States, 90245
Base Camp Home Office, 7508 Ambassador Row, Dallas, Texas, United States of America •
Job Description Posted Thursday, February 12, 2026 at 10:00 AM
Job Title:
CRM Manager
Reports To:
Director of Sales & Engagement
Position Type:
Full Time
Salary Range: Depends on geographical location
LA Range -
$110,000-$130,00 &
Dallas Range
- $85,000-$117,000 plus a 10% annual bonus
ROLE OVERVIEW: The CRM Manager
will own Mendocino Farms’ CRM and lifecycle marketing strategy, serving as both the strategic lead and hands-on operator of guest engagement across owned digital channels. Reporting to the Director of Sales & Engagement, this role sits within the Sales & Marketing team and plays a critical role in driving traffic, frequency, and retention.
As a core driver of our digital guest strategy, this role ensures CRM programs are cohesive, on-brand, and aligned with business priorities. The CRM Manager will build foundational lifecycle programs that convert first-time guests into loyal fans, while also leading the evaluation, development, and future management of Mendocino Farms’ loyalty strategy.
This is a builder role. The CRM Manager will establish frameworks, execute campaigns in HubSpot, and bring structure to how we engage guests across the full lifecycle. This role will operate as a team of one initially, requiring equal parts strategy, execution, and operational rigor, with the opportunity to scale the function over time.
KEY RESPONSIBILITIES:
CRM Strategy & Lifecycle Ownership
Own the end-to-end CRM and lifecycle roadmap, including a future-state loyalty strategy, to drive guest acquisition, frequency, retention, and lifetime value.
Translate brand, menu, and business priorities into effective CRM and loyalty-driven programs.
Ensure a consistent, high-quality brand experience across owned digital guest touchpoints (email, CRM, app, digital messaging).
Campaign Planning, Launches & Execution
Lead planning and execution of CRM programs in support of menu launches, brand moments, promotions, and activations.
Partner with Brand & Creative to develop thoughtful digital briefs for CRM and lifecycle touchpoints that align with campaign storytelling and visual direction.
Manage CRM assets from brief through launch; ensure alignment with the broader marketing channel calendar.
Own always-on lifecycle programs that run in parallel with major campaign moments throughout the year.
HubSpot Platform & CRM Operations
Serve as the internal owner and subject-matter expert for HubSpot.
Build and maintain workflows, lists, properties, dashboards, and scalable system architecture.
Ensure clean data practices, thoughtful tagging, and reusable templates as the program grows.
Performance, Testing & Insights
Own CRM reporting and performance analysis; translate results into insights and recommendations.
Lead A/B testing across messaging, offers, creative, timing, and segmentation.
Analyze campaign and lifecycle performance to identify opportunities to improve engagement, traffic, and conversion.
Cross-Functional Partnership & Brand Stewardship
Act as a connective tissue across Sales & Marketing, Brand, Creative, Operations, Technology, and Guest Relations.
Ensure CRM and loyalty touchpoints are represented in campaign planning, NSO initiatives, and regional priorities.
Bring structure and clarity to how CRM and digital channels support broader brand and business goals.
QUALIFICATIONS:
Experience
5–8+ years of CRM, lifecycle, retention, or loyalty marketing experience, ideally within restaurant, retail, hospitality, or consumer brands.
Hands-on experience owning CRM programs end-to-end, from strategy through execution.
Proven experience using HubSpot, including workflows, automations, segments, and reporting.
Experience operating in high-growth or evolving environments where systems are still being built.
Skills & Mindset
Strategic thinker with a strong bias toward action and execution.
Comfortable operating as a team of one (for the time-being); equally confident setting direction and doing the work.
Data-driven, organized, and detail-oriented with strong project management skills.
Collaborative, adaptable, and confident influencing cross-functionally.
Builder mentality with high ownership, curiosity, and managerial courage.
Works well in a high-growth environment
Physical Requirements:
Must be able to lift 20-30 pounds
Sitting and standing for 6- 8 hours
Hand use: single grasping, fine manipulation, pushing and pulling
Work requires the following motions: bending, twisting, squatting, and reaching
There is no “I” in Mendo Mendocino Farms is an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Mendocino Farms will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Fair Chance Initiative for Hiring. * Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Base Camp Home Office, 7508 Ambassador Row, Dallas, Texas, United States of America,
#J-18808-Ljbffr
Job Description Posted Thursday, February 12, 2026 at 10:00 AM
Job Title:
CRM Manager
Reports To:
Director of Sales & Engagement
Position Type:
Full Time
Salary Range: Depends on geographical location
LA Range -
$110,000-$130,00 &
Dallas Range
- $85,000-$117,000 plus a 10% annual bonus
ROLE OVERVIEW: The CRM Manager
will own Mendocino Farms’ CRM and lifecycle marketing strategy, serving as both the strategic lead and hands-on operator of guest engagement across owned digital channels. Reporting to the Director of Sales & Engagement, this role sits within the Sales & Marketing team and plays a critical role in driving traffic, frequency, and retention.
As a core driver of our digital guest strategy, this role ensures CRM programs are cohesive, on-brand, and aligned with business priorities. The CRM Manager will build foundational lifecycle programs that convert first-time guests into loyal fans, while also leading the evaluation, development, and future management of Mendocino Farms’ loyalty strategy.
This is a builder role. The CRM Manager will establish frameworks, execute campaigns in HubSpot, and bring structure to how we engage guests across the full lifecycle. This role will operate as a team of one initially, requiring equal parts strategy, execution, and operational rigor, with the opportunity to scale the function over time.
KEY RESPONSIBILITIES:
CRM Strategy & Lifecycle Ownership
Own the end-to-end CRM and lifecycle roadmap, including a future-state loyalty strategy, to drive guest acquisition, frequency, retention, and lifetime value.
Translate brand, menu, and business priorities into effective CRM and loyalty-driven programs.
Ensure a consistent, high-quality brand experience across owned digital guest touchpoints (email, CRM, app, digital messaging).
Campaign Planning, Launches & Execution
Lead planning and execution of CRM programs in support of menu launches, brand moments, promotions, and activations.
Partner with Brand & Creative to develop thoughtful digital briefs for CRM and lifecycle touchpoints that align with campaign storytelling and visual direction.
Manage CRM assets from brief through launch; ensure alignment with the broader marketing channel calendar.
Own always-on lifecycle programs that run in parallel with major campaign moments throughout the year.
HubSpot Platform & CRM Operations
Serve as the internal owner and subject-matter expert for HubSpot.
Build and maintain workflows, lists, properties, dashboards, and scalable system architecture.
Ensure clean data practices, thoughtful tagging, and reusable templates as the program grows.
Performance, Testing & Insights
Own CRM reporting and performance analysis; translate results into insights and recommendations.
Lead A/B testing across messaging, offers, creative, timing, and segmentation.
Analyze campaign and lifecycle performance to identify opportunities to improve engagement, traffic, and conversion.
Cross-Functional Partnership & Brand Stewardship
Act as a connective tissue across Sales & Marketing, Brand, Creative, Operations, Technology, and Guest Relations.
Ensure CRM and loyalty touchpoints are represented in campaign planning, NSO initiatives, and regional priorities.
Bring structure and clarity to how CRM and digital channels support broader brand and business goals.
QUALIFICATIONS:
Experience
5–8+ years of CRM, lifecycle, retention, or loyalty marketing experience, ideally within restaurant, retail, hospitality, or consumer brands.
Hands-on experience owning CRM programs end-to-end, from strategy through execution.
Proven experience using HubSpot, including workflows, automations, segments, and reporting.
Experience operating in high-growth or evolving environments where systems are still being built.
Skills & Mindset
Strategic thinker with a strong bias toward action and execution.
Comfortable operating as a team of one (for the time-being); equally confident setting direction and doing the work.
Data-driven, organized, and detail-oriented with strong project management skills.
Collaborative, adaptable, and confident influencing cross-functionally.
Builder mentality with high ownership, curiosity, and managerial courage.
Works well in a high-growth environment
Physical Requirements:
Must be able to lift 20-30 pounds
Sitting and standing for 6- 8 hours
Hand use: single grasping, fine manipulation, pushing and pulling
Work requires the following motions: bending, twisting, squatting, and reaching
There is no “I” in Mendo Mendocino Farms is an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Mendocino Farms will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Fair Chance Initiative for Hiring. * Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Base Camp Home Office, 7508 Ambassador Row, Dallas, Texas, United States of America,
#J-18808-Ljbffr