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Principal Sales & Marketing Analyst

WEX, Myrtle Point, Oregon, United States, 97458

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Employer Industry: Financial Technology

Why consider this job opportunity

Salary up to $172,400.00

Eligible for quarterly or annual bonuses based on performance

Comprehensive benefits package including health, dental, and vision insurance

Opportunities for professional growth and advancement within the organization

Work in a strategic role with exposure to senior leadership and decision-making processes

What to Expect (Job Responsibilities)

Design, build, and maintain dashboards and reports to track Sales and Marketing KPIs

Conduct complex analyses on Go-to-Market effectiveness, including channel performance and campaign ROI

Develop predictive models for forecasting funnel performance and resource allocation

Partner with Sales and Marketing leadership to provide actionable insights and recommendations

Analyze customer data to refine ideal customer profiles and improve targeting accuracy

What is Required (Qualifications)

10+ years of experience in a highly analytical role, preferably in a SaaS/Subscription-based business

Expert SQL skills for querying complex datasets

Advanced proficiency in a major Business Intelligence platform (e.g., Qlik, Tableau, Power BI)

Familiarity with Salesforce CRM data structure

Exceptional written and verbal communication skills for presenting technical results to non-technical stakeholders

How to Stand Out (Preferred Qualifications)

Experience with a major Marketing Automation Platform (e.g., HubSpot, Marketo, Pardot)

Familiarity with data warehousing concepts and tools (e.g., Snowflake, dbt)

Background in FP&A related to Go-to-Market or Sales & Marketing Analytics

Experience with statistical analysis or programming languages (e.g., R, Python) for advanced modeling

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